# Setor AI

> Setor AI is an AI Instagram DM setter for high-ticket coaches and creators. It replies to leads, qualifies them, follows up automatically, and books sales calls directly onto the client's calendar, 24/7.

Setor AI connects to a business's Instagram account and handles inbound DM conversations end to end: answering questions, qualifying prospects against the offer, sending follow-ups to unresponsive leads, and booking calls into the calendar without human intervention. It is a Meta Verified Partner. Clients can take over any conversation manually at any time. The site is bilingual: English at https://setor.ai and Polish at https://setor.ai/pl/.

## Product
- [Features](https://setor.ai/#features): AI DM replies, lead qualification, automated follow-up, calendar booking, custom AI instructions, voice/video/reel understanding, dedicated success manager.
- [Pricing](https://setor.ai/#pricing): single plan at $1,000/month (or 3700 zł + VAT/month), 14-day free trial.
- [How it works](https://setor.ai/#how-it-works): connect the account, set the offer and rules, go live within days.

## Proof
- [Case studies](https://setor.ai/#case-studies): client results including calls booked in week one and revenue generated in 14 days.
- [Customer reviews](https://setor.ai/#reviews): rated 4.8 across 16 customer reviews.

## Measured client results
Every figure below is computed from the message history on the client's own Instagram account, comparing the year before Setor AI was first used against the last 90 days. Measured 2026-08-20. Accounts are identified by niche only, never by name.
- [Personal brand mentoring](https://setor.ai/case-studies/personal-brand-mentoring/): 108.7 calls booked per month (326 in the last 90 days). People who got a reply within 24 hours: 53.3% to 96.7%; Median time to reply: 2.3 h to 52 s; Conversations with at least one follow-up: 17.6% to 71.1%. Sample: 1479 conversations before, 5462 after.
- [Online fitness program](https://setor.ai/case-studies/online-fitness-program/): 421.7 calls booked per month (1265 in the last 90 days). Ninetieth percentile time to reply: 5.2 h to 1.7 min; Replies within 5 minutes: 52.2% to 98.3%; People who got a reply within 24 hours: 83.9% to 98.2%. Sample: 614 conversations before, 13014 after.
- [Online personal trainer](https://setor.ai/case-studies/online-personal-trainer/): 301 calls booked per month (903 in the last 90 days). Replies within 5 minutes: 20.8% to 97.7%; Median time to reply: 1.9 h to 67 s; People who got a reply within 24 hours: 89.8% to 99%. Sample: 166 conversations before, 11245 after.
- [Online courses and business mentoring](https://setor.ai/case-studies/online-courses-and-mentoring/): 78.3 calls booked per month (235 in the last 90 days). People who got a reply within 24 hours: 79.8% to 96.7%; Conversations held: 1,289 to 7,348; Conversations with at least one follow-up: 40.2% to 46.6%. Sample: 1289 conversations before, 7348 after.
- [All results, with the method and the classifier validation](https://setor.ai/case-studies/) (Polish: https://setor.ai/pl/wyniki/)

## FAQ
- [FAQ](https://setor.ai/#faq): Meta approval status, pricing rationale, tone matching, trial details, manual takeover, and more.

## Articles (English)
- [AI SDR: What It Is, What It Replaces, and Where It Actually Works](https://setor.ai/blog/ai-sdr-for-instagram-dms/): Outbound and inbound AI SDRs are different products with different failure modes, and buyers often shop for one while needing the other. What to evaluate before you buy, and what an AI SDR will not fix.
- [AI Setter vs Human Setter: Which One Should You Hire?](https://setor.ai/blog/ai-setter-vs-human-setter/): Seven dimensions where an AI setter and a human setter actually differ, what each one does better, and the hybrid split that beats both for most small high-ticket teams.
- [Appointment Setting Services: What You Are Buying and What to Ask Before You Sign](https://setor.ai/blog/appointment-setting-services/): An appointment setting service sells you a managed process and people, not technology. The three delivery models, the ten questions to ask before signing a retainer, and the red flags worth walking away from.
- [B2B Appointment Setting: Which Channel Actually Books the Meeting](https://setor.ai/blog/b2b-appointment-setting/): Cold email, LinkedIn, phone, inbound DMs and referrals each break in a different place. What each channel is genuinely good for, and the three questions that tell you where to put the effort.
- [High-Ticket Sales: What It Means and How the Model Actually Works](https://setor.ai/blog/high-ticket-sales/): High-ticket means the margin on one sale pays for a human sales conversation. The anatomy of an offer that holds at that price, the funnel shape, the setter and closer split, and the honest downsides.
- [How Much Does an Appointment Setter Cost? The Real Math](https://setor.ai/blog/how-much-does-an-appointment-setter-cost/): Salary is the smallest line on the bill. Here is the full cost model for an appointment setter, including recruiting, onboarding, quality control and turnover, plus the one metric that lets you compare a person to software.
- [Instagram DM Automation for Coaches: What Is Safe and What Gets You Banned](https://setor.ai/blog/instagram-dm-automation-for-coaches/): Account bans do not come from automation. They come from who holds your password and from a sending pattern that does not look human. Three tiers of risk and a checklist before you switch anything on.
- [What 1.58 Million Messages Say About Selling in Instagram DMs](https://setor.ai/blog/instagram-dm-data-report/): We analyzed 1,580,874 inbound messages across 141 accounts. When leads actually message, how fast they get an answer, how many messages separate a conversation from a booked call, and how many bookings needed a follow-up.
- [Outsourcing Appointment Setters vs an AI Setter: An Honest Comparison](https://setor.ai/blog/outsource-appointment-setters-vs-ai/): Agency, hired setter or software: what you are actually buying in each case, the questions to ask before signing a retainer, and the single metric that makes all three comparable.
- [Virtual Appointment Setter: Hiring One vs Running Software](https://setor.ai/blog/virtual-appointment-setter/): What a virtual appointment setter does hour by hour, why the role is hard to staff well, the cost drivers beyond the hourly rate, and how the job compares against software doing the same work.
- [What Is an AI Setter? How It Books Calls From Your DMs](https://setor.ai/blog/what-is-an-ai-setter/): An AI setter runs the DM conversation to one outcome: a booked call. Here is what it does at each stage, how it differs from a rule-based chatbot, and when it is the wrong tool.

## Artykuły (Polish)
- [Automatyzacja DM na Instagramie: co wolno, a co kończy się banem](https://setor.ai/pl/blog/automatyzacja-dm-instagram/): Blokady kont nie biorą się z automatyzacji, tylko z tego, komu oddajesz hasło i w jakim tempie wysyłasz. Trzy poziomy ryzyka, realne przyczyny banów i lista kontrolna przed włączeniem.
- [Follow-up w DM: jak odzyskać leady, które przestały odpisywać](https://setor.ai/pl/blog/follow-up-w-dm-instagram/): Leady nie milkną, bo odrzuciły ofertę, tylko dlatego, że wątek utonął. Pięć konkretnych zagrań follow-upowych z przykładową treścią i wyjaśnieniem, kiedy które pasuje.
- [Ile kosztuje setter: pełny rachunek, nie stawka z ogłoszenia](https://setor.ai/pl/blog/ile-kosztuje-setter/): Wynagrodzenie to najmniejsza część kosztu settera. Rozkładamy rachunek na czynniki: rekrutację, wdrożenie, kontrolę jakości i rotację, i pokazujemy, jak policzyć koszt jednej umówionej rozmowy.
- [Co 1,58 miliona wiadomości mówi o sprzedaży w DM na Instagramie](https://setor.ai/pl/blog/kiedy-leady-pisza-na-instagramie/): Przeanalizowaliśmy 1 580 874 wiadomości od leadów na 141 kontach. Kiedy naprawdę piszą, jak szybko dostają odpowiedź, ile wiadomości dzieli rozmowę od umówionego terminu i ile rezerwacji wymagało follow-upu.
- [ManyChat: co to jest, komu wystarczy i czym go zastąpić](https://setor.ai/pl/blog/manychat-alternatywa/): ManyChat działa na przepływach opartych na regułach i rozlicza się od liczby aktywnych kontaktów, także tych, które nic nie kupiły. Pełny cennik, kiedy to narzędzie wystarczy, a kiedy zaczyna kosztować więcej, niż przynosi.
- [Oferta high-ticket: co to jest i jak się ją sprzedaje](https://setor.ai/pl/blog/oferta-high-ticket-co-to/): High-ticket to oferta, przy której jedna transakcja pokrywa koszt rozmowy sprzedażowej. Z czego składa się taka oferta, dlaczego lejek zawsze kończy się rozmową i gdzie w tym siedzi kwalifikacja.
- [Setter AI: kompletny przewodnik po umawianiu rozmów z DM](https://setor.ai/pl/blog/setter-ai/): Czym jest setter AI, jak prowadzi rozmowę etap po etapie, czym różni się od chatbota, od settera-człowieka i od agencji, ile kosztuje, jak go bezpiecznie wdrożyć i czego nie zrobi. Kompletny przewodnik.
- [Setter AI czy setter-człowiek: co wybrać do swojej oferty](https://setor.ai/pl/blog/setter-ai-czy-setter-czlowiek/): Siedem wymiarów, na których setter AI i setter-człowiek naprawdę się różnią, plus model hybrydowy, który u większości małych zespołów wygrywa z obiema opcjami osobno.
- [Setter AI dla coachów: jak zapełnić kalendarz rozmowami z DM](https://setor.ai/pl/blog/setter-ai-dla-coachow/): Sprzedaż coachingu zaczyna się w wiadomościach prywatnych, nie w formularzu. Gdzie w tej ścieżce ucieka pieniądz i jakie pytania kwalifikacyjne mają sens przy programach 1:1 i grupowych.

## Affiliate program
- [Affiliate program](https://setor.ai/affiliate/): commission on every payment made by a referred client, tiered by how many active clients the partner has when a new one signs up: 10% Starter (0-2 clients), 15% Growth (3-5 clients), 25% Elite (6-10 clients), 35% Legend (11+ clients). The rate is locked per referral at signup and is not retroactive. Polish version: https://setor.ai/pl/program-partnerski/
- Commission runs for 12 months from the client's first payment, NOT for the lifetime of the account. Second-tier commission is 5% on clients referred by a partner you brought in. A commission becomes payable 30 days after the client's payment clears, and a failed payment has a 45-day grace period before the referral closes.
- Physical rewards on collected revenue from direct referrals, seasoned 45 days and granted manually after review: Oura Ring 5 at $7,000, Rolex Datejust 41 at $90,000, Mercedes-AMG GT at $2,000,000. Top rate is 35%.
- Open to marketing agencies, sales educators, community owners and existing clients. Sign up at https://partners.setor.ai/auth/sign-up or write to hello@setor.ai.

## Company
- [Company details](https://setor.ai/company): full registry data (Polish version: https://setor.ai/pl/firma).
- Legal name: SETOR AI SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ (Setor AI sp. z o.o.), trading as Setor AI.
- Registered office: Tomasza Zana 1, 20-601 Lublin, Poland. Registered 27 October 2025.
- KRS: 0001202220. NIP: 7123502599 (EU VAT: PL7123502599). REGON: 543088690. Share capital: 10 000 PLN.
- Board: Maciej Rak (President of the Board, co-founder/CEO), Alex Godlewski (Member of the Board, co-founder/CTO).
- Official domains: https://setor.ai (this website) and https://app.setor.ai (the product). The company operates no other domain.
- Name disambiguation: the product is spelled "Setor AI" with one "t". It is not "Setter AI" (setter-ai.pl), which is a separate, unaffiliated business.
- Verify the registry data: https://rejestr.io/krs/1202220/setor-ai, https://www.bizraport.pl/krs/0001202220/setor-ai-spolka-z-ograniczona-odpowiedzialnoscia, https://okredo.com/en-pl/company/setor-ai-spolka-z-ograniczona-odpowiedzialnoscia-krs-0001202220, https://vrejestr.pl/krs/0001202220/setor-ai
- Instagram: https://www.instagram.com/setor.ai
- Contact: hello@setor.ai (general), office@setor.ai (legal/privacy), +48 511 730 724

## Podcast
- [Behind The Offer](https://setor.ai/podcast/): Behind The Offer is a business podcast hosted by Alex Godlewski about the systems, strategies and offers behind successful companies. The show features founders, marketers, sales experts and operators breaking down what is actually working in sales, lead generation, AI, SaaS, marketing and entrepreneurship. Hosted by Alex Godlewski. RSS feed: https://setor.ai/podcast/rss.xml
- [Episode 2: How He Monetizes 3.5M Followers With Low-Ticket Funnels](https://setor.ai/podcast/low-ticket-funnels-rafael-bielak/): Rafael Bielak turned millions of daily views into a low-ticket funnel. Around 60,000 PLN from one ebook in the first month, then order bumps, upsells and paid ads on top. Guest: Rafael Bielak, Body Language & Confidence Creator. Topics: Low-ticket funnels, Digital products, Audience monetization, Organic content, TikTok marketing, Instagram marketing, Paid advertising, Order bumps, Upsells and downsells, Average order value, A/B testing, Creator monetization. Published 19 August 2026.
- [Episode 1: This Weird Outreach Method Books 1 in 5 Prospects](https://setor.ai/podcast/cold-email-outreach-michael-gardiner/): Michael Gardiner breaks down cold email, B2B outreach and one strategy that gets 1 in 5 prospects to book. It has nothing to do with sending more emails. Guest: Michael Gardiner, Cold Email Expert. Topics: Cold email, B2B lead generation, Cold outreach, Outbound sales, Direct mail outreach, Client acquisition, Appointment setting, AI appointment setters, Sales automation, High-ticket sales, Lead qualification, Follow-up automation. Published 18 August 2026.
- Guests are invited via https://setor.ai/podcast-invite (founders and coaches above $100k/year).

## Legal
- [Privacy Policy](https://setor.ai/privacy-policy)
- [Terms](https://setor.ai/terms)
- [Cookie Policy](https://setor.ai/cookie-policy)
- [Subprocessors](https://setor.ai/subprocessors)