Setor AI is an AI appointment setter that replies to Instagram and Messenger DMs, qualifies leads and books sales calls for coaches, course creators and service businesses selling high-ticket offers.
It replies in your DMs in your tone, understands voice notes, posts, reels and videos, then qualifies the lead against your criteria and books the call in your calendar. Follow-ups go out within hours while the conversation is warm and stop when the lead replies. Leads get an answer at any hour, and nobody on your team has to chase them.
They start a conversation from a comment, a story reply, a DM or an ad. After the first reply the AI Setter takes over, so reach from content and ads goes straight into qualification.
The first message to every new follower, with A/B tests on the copy. You see which variant brings replies and sales, so you keep the one that earns.
On every sale you see where the lead came from, who closed them, what they paid and the call recording. Conversion API passes those events to Meta. You know which content and ads bring in money, not just messages.
Ask about your conversations and results in plain language and get an answer from your account data. You can connect the same data to Claude or ChatGPT.
ManyChat works well for sending lead magnets and replying to keywords, billed by active contacts. Setor has a different job: it takes a lead from the first reply through qualification to a booked call, then shows how much money came out of it. Over 25,000 booked calls are logged in it so far. Full Setor vs ManyChat comparison.
Growth is $499 a month, and the average logged sale is about $500 in fitness and about $2,200 in online courses. Those are averages from accounts that log sales, not a promise of results. ManyChat Pro is $29 a month billed annually (as of October 31, 2026), so if you sell a low-priced product without a call, it will suit you better.
Every plan includes an onboarding consultation. It is run by Igor Klimkowski, who started at Setor as a DM setter and went on to manage our largest client accounts. ManyChat's plans list a help center, AI chat, and email or priority support, while we usually reply within minutes during working hours.
On our results page we describe specific accounts by niche: numbers from the Setor dashboard, the date they were read and what they don't tell you. You can judge for yourself whether they hold up.
A setter works shifts and handles a limited number of conversations at once. Setor replies at any hour and has written over 650,000 messages, and you can take over any conversation at any moment. Your team still runs the sales calls.
39 accounts
Online fitness coaches and body transformation programs. The largest group.
31 accounts
Course creators, educators and mentors with high-ticket offers.
13 accounts
B2B and service businesses booking calls from Instagram.
9 accounts
Personal development coaches.
Setor is not for you if you have no DM traffic or sell low-priced products without a sales call.
CEO and co-founder
At socialflow.pl he ran high-ticket program sales through Instagram, from content and ads to DMs and calls, and sold over 800 of them. He has generated over PLN 6 million from his own offers.
CTO and co-founder
He leads product and technology. Before Setor he was a technical freelancer on Upwork with Top Rated Plus status, and he also hosts the Behind The Offer podcast.
Onboarding
He started at Setor as a DM setter, was one of the best on the team, and went on to manage our largest client accounts. Today he sets Setor up for new clients.
Maciej ran a dating coaching business with an AI setter that kept falling short. Alex was helping him fix it, and together they worked out that they could build something far better.
They started back in those days, when AI was much weaker than it is now, and it still began bringing in deals. That is when they decided to turn it into a product that works on other companies' accounts too.
The company is based in Lublin, Poland, and has been in the national register since October 27, 2025. The team is 5 people.
There is no free trial, and billing is monthly.
We connect Instagram and your calendar and set the script, writing style and qualification criteria. Setor learns from your past conversations or your website and rebuilds automations from other tools.
Most setups can start running within a few hours. When the first call gets booked depends on your offer, audience and DM volume.
After the first conversations we improve the instructions based on how real leads behave. You can take over any conversation at any moment.
A few minutes
That is the usual wait for a reply during working hours. Outside them, a few hours.
Chat support with quick replies, a WhatsApp community and a basic course.
A dedicated customer success manager, WhatsApp support, unlimited 1:1 calls, mentoring, a premium community and the full course.
| Company name | Setor AI (Setor AI sp. z o.o.) |
|---|---|
| Type | AI appointment setter for Instagram and Messenger DMs, subscription software |
| Founded | 2025, registered October 27, 2025, KRS 0001202220 |
| Founders | Maciej Rak (CEO), Alex Godlewski (CTO) |
| Headquarters | Tomasza Zana 1, 20-601 Lublin, Poland |
| Team | 5 people |
| Websites | setor.ai, app.setor.ai |
| Core offering | An AI setter that replies, qualifies, follows up and books calls |
| Pricing | Growth $499, Ultra $1,000 a month excl. tax, Custom priced after a call |
| Contract terms | Monthly billing. Cancel anytime in account settings or via [email protected], at least 7 days before renewal. Access runs to the end of the paid period. No free trial, fees generally non-refundable. |
| Services | AI Setter, automations, welcome messages, sales tracking, analytics, Ask Setor AI |
| Communication | Chat, WhatsApp, [email protected]. We usually reply within minutes during working hours and within a few hours outside them. |
| Status | Verified Meta Tech Partner |
| Notable clients | Named only with written consent. Results are published by niche on our results page. |
| Customers served | Over 100 accounts |
| Results | Over 25,000 booked calls, over 650,000 AI messages, about PLN 1.5M ($400k) in sales logged in the dashboard by 15 accounts |
| Rating | 4.8 from 16 customer reviews published on setor.ai |
| Competitors | ManyChat, Chatfuel, Inrō, human appointment setters |
| Not to be confused with | Setter AI (setter-ai.pl), a separate, unaffiliated business |
| Registry data | Full company details |
| Social | Instagram, YouTube, Behind The Offer |
Everything you need to know about Setor AI, onboarding, and how your AI Setter works day to day.
Setor AI was founded by Maciej Rak (CEO) and Alex Godlewski (CTO). The company, Setor AI sp. z o.o., is registered in Poland under KRS 0001202220.
The registered office is in Lublin, Poland. The product works in English and Polish, and we serve clients remotely.
Yes. Setor AI is a Verified Meta Tech Partner, and our app has been reviewed and accepted by Meta's team.
No. Setter AI (setter-ai.pl) is a separate, unaffiliated business. Our product is spelled "Setor AI", with one "t", and is available only at setor.ai and app.setor.ai.
ManyChat is good at sending lead magnets and replying to keywords. Setor costs more and is built for sales: it qualifies leads, books calls and shows how much money came out of them, with onboarding run by a person.
Growth is $499 and Ultra is $1,000 a month, excluding tax. Custom is priced after a call. There is no free trial and no free plan.
Usually within a few minutes during working hours and within a few hours outside them.
Cancel in your account settings or via [email protected] at least 7 days before renewal. Setor runs until the end of the paid period, and the remainder is generally not refunded.
No. Setor does the inbox work before the call: replying, qualifying, following up and booking. Your team runs the sales calls.
No. The providers on our subprocessors list do not train models on client data.
Our team is here to help.
