At a glance
- Who
- An online education business mentor. Helps experts, creators and solo service providers build and scale online courses and programs. Every sale starts with a 45-minute one-to-one call.
- Problem
- In the best 30 days 3,267 people wrote in, about 109 a day. The mentor only takes people who already have revenue, so everyone has to be asked about numbers before they take up his time.
- Change
- Setor asks about revenue by the fourth question at the latest, then about the goal and blockers, and books the call. In the best 30 days it booked 212 calls.
- Scope
- One account, best 30 days. Counted: booked calls.
Who they are and what they sell
The client is an education business mentor. He works with experts, creators and solo service providers and teaches them to build and scale online courses and programs: the sales funnel, getting clients from Instagram and an offer built for scale.
The traffic comes from Instagram. A free community with material on getting clients and building recognition comes first, and every sale starts with a free one-to-one call with the mentor's team. So every DM conversation has one job: book a slot.
How many conversations there are to handle
In the best 30 days, from Mar 26 to Apr 24, 2026, 3,267 people wrote in, 109 a day on average, sending 22,388 messages between them. 212 of them ended in a booked call, or 6.5%. The rest end earlier: someone takes the freebie, asks a question or turns out to be below the revenue threshold the mentor set.
hi, I have an online course and I think I'm stuck on selling it. can this be kicked off from Instagram?
- next message from the account: the following afternoon
With Setor that message gets an answer in the evening too. In the last 90 days Setor sent 5,771 replies on Instagram, 31% of them between 8 pm and 8 am.
From Feb 16, 2026 to Sep 12, 2026 the account booked 754 calls in total, and 212 in the best 30 days.
How we set Setor up
Setor replies to Instagram DMs and runs the conversation from the first message to a slot in the calendar. On this account the setup comes down to four things.
- QualificationBy the fourth question at the latest, Setor learns the monthly revenue or the number of clients and the average price. Only then does it ask about the goal and blockers. Anyone below the threshold the mentor set doesn't get a slot.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with one short question.
- CalendarSetor offers two slots in the mentor's calendar, asks for a phone number or an email and books the one-to-one call. When someone writes from abroad, it checks the time zone too.
- Automations from comments and storiesA keyword in a comment or a reply to a story opens the conversation and sends a link to the free material. Setor takes it from there.
What Setor doesn't do. It doesn't give advice in DMs and it promises no revenue growth or results beyond the mentor's offer. It gathers the numbers and books the call, and the mentor runs the strategy.
DMs don't sleep in the evening.
Setor replies when the mentor has finished for the day, is asleep or is off for the weekend. Figures from the last 90 days.
- 31%of Setor's replies sent between 8 pm and 8 am
- 4 in 10calls booked between 6 pm and 8 am
- 18%of calls booked at the weekend
What a conversation looks like
The pattern is simple: what someone does, the numbers, the goal and the blocker, then two slots to choose from.
- 1Opening
thanks for the follow 🙂 what do you do and who for?
I do services for businesses, and for a year I've also been selling an online course
nice, and how's it going now? roughly how much comes in a month from all sources?
between 8 and 20 thousand
- 2Qualification
okay, so you already have clients and the course sells less. what's getting in the way of scaling most right now?
I don't know how to reach more people with the course
and how much does it matter to you to get this moving in the next few weeks?
a lot
- 3Booking
that can be sorted out on a call. 45 minutes one-to-one, free, we'll show you how to put the strategy to work in your business. does Wednesday 1 pm or Thursday 4 pm work?
wednesday
send me your phone number so I can finish the booking
sure
you have your consultation on Wednesday at 1 pm, the confirmation is on its way to your email 🙌
- Wednesday, 1 pm in the calendar
Setor doesn't give advice in DMs and doesn't promise revenue growth. It asks about the numbers so the call is for people who already have revenue.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Ask about numbers early
One question about revenue, or about the number of clients and the average price, saves a one-to-one call for someone you can't help yet. Setor asks it by the fourth question at the latest, and there were 3,267 conversations in 30 days.
- 2
Say what the call is
An invitation names three things: how long it takes (45 minutes), who it's with (one-to-one) and what you'll come away with (how to put the strategy to work in your business). That makes the invitation concrete.
- 3
Reply when people write
4 in 10 calls were booked between 6 pm and 8 am. If you only reply during working hours, those conversations wait until morning.
The honest part
- These are the results of one account. Your numbers may look different.
- The account doesn't log sales or amounts, so we don't give revenue or return on investment.
- The best 30 days ran from Mar 26 to Apr 24, 2026.
- Setor handles traffic, it doesn't create it. The 3,267 conversations came from the account's reach, and the mentor set the revenue threshold, so some conversations by design don't end in a slot.
Data read from the Setor dashboard on Nov 1, 2026.
Frequently asked questions
Setor AI is an AI appointment setter for Instagram and Messenger DMs. It replies to every message, qualifies leads, follows up after a few hours and books the call into a connected calendar. On this account it booked 212 one-to-one calls from 3,267 DM conversations in the best 30 days.
Yes. On the account in this case study, in the best 30 days 212 of 3,267 DM conversations ended in a booked one-to-one call. Setor runs the conversation from the first message to a slot, and the mentor runs the strategy.
Yes, by criteria the mentor sets. On this account Setor asks about revenue by the fourth question at the latest, and anyone below the threshold doesn't get a slot.
Connect your calendar: Setor offers two slots, asks for a phone number or an email and books whichever the person picks. Without a connected calendar it sends a booking link or asks what time suits them.
Yes. On this account over the last 90 days 31% of Setor's replies went out between 8 pm and 8 am, 4 in 10 calls were booked between 6 pm and 8 am, and 18% at the weekend.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Nov 1, 2026. A booked call is a contact marked as booked in the dashboard (Instagram). The best 30 days is the best stretch of 30 consecutive days, here Mar 26 to Apr 24, 2026. Conversations are people who wrote in that period. Hours and weekdays use Polish time.