At a glance
- Who
- An online personal trainer for adult women. An online program combining personalized training and a nutrition plan, with weight loss without the yo-yo effect as the offer.
- Problem
- In the last 90 days 22,710 people wrote in the DMs across three accounts, 252 a day on average. Many conversations happen after hours: almost half of the booked calls fall between 6 pm and 8 am.
- Change
- Setor sends a free plan, asks about the goal and what she has already tried, and books a free call with a specialist. In the best 30 days it booked 613 calls, and 1,471 in the last 90 days.
- Scope
- One client on three accounts, best 30 days. Counted: booked calls.
Who they are and what they sell
The client is an online personal trainer who works with adult women. The program is online and combines personalized training with a nutrition plan, and the offer is weight loss without the yo-yo effect.
Conversations land on three accounts, and in Setor it is one client, so we count them together. Almost all the traffic comes from Instagram: 21,813 of 22,710 conversations in the last 90 days, the rest from Messenger. Every sale starts with a free call with a specialist from the trainer's team, so every DM conversation has one job: book a slot.
How many conversations there are to handle
In the last 90 days 22,710 people wrote in the DMs across three accounts, 252 a day on average. A woman writes when she has a moment: after work, once the kids are down, at the weekend. That is exactly when she needs a reply.
hi, I have 12 kg to lose after my pregnancy. where do I start?
- next message from the account: the following day
With Setor a message like that gets a reply on Friday at 11:05 pm too. In the last 90 days Setor sent 96,804 replies, 1 in 3 of them between 8 pm and 8 am.
It booked 1,471 calls, and 613 in the best 30 days, from Oct 2 to Oct 31. Since the first booked call in the dashboard, on Jan 6, 2026, the total is 3,547.
How we set Setor up
Setor replies to Instagram and Messenger DMs and runs the conversation from the first message to a slot in the calendar. The setup comes down to four things.
- QualificationSetor asks how many kilos someone wants to lose, how she feels about it and what she has already tried: a diet, workouts, walks.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with one short question. In the last 90 days it sent 25,914 of them.
- CalendarEvery account has a connected calendar. Setor offers two slots, and when neither fits, two more right away. Then it asks for an email and phone number, books the call, and the confirmation with an online meeting link goes to her email.
- Automations from comments and storiesOn two of the three accounts a comment under a post or a reply to a story opens a DM conversation. Someone picks a training or a nutrition plan and gets it right away, and Setor takes it from there.
What Setor doesn't do. It doesn't write training plans or diets, diagnose, or promise results such as a number of kilos. When someone writes about an illness or a pregnancy, it doesn't advise but points them to a doctor, and the offer is presented by a specialist from the trainer's team.
Almost half of the calls get booked after hours.
Setor replies when the trainer has finished for the day, is asleep or is off for the weekend.
- 1 in 3of Setor's replies sent between 8 pm and 8 am
- 46%calls booked between 6 pm and 8 am
- 1 in 4calls booked at the weekend, roughly
What a conversation looks like
The pattern is simple: a free plan to choose from, questions about the goal and what she has tried, and two slots, and two more if they don't fit.
- 1Opening
hi! would you like a training plan or a nutrition plan? 🙂
nutrition please
here you go 🙌 how many kilos would you like to lose?
10, they're left over from my pregnancy
- 2Qualification
10 kg after pregnancy is a goal a lot of women come to me with. how do you feel about it right now?
bad, I feel big and bloated
I understand it's hard. have you tried anything?
a diet and walks, but with the kids I can't stay consistent
you're not alone in this. I have a few ideas that could help, so I'd like to invite you to a free call with a specialist from my team, 30 to 40 minutes
yes, ideally between 9 and 3
- 3Booking
on Tuesday I have 10 am or 12 pm open
can't do Tuesday, I have meetings
no problem, on Wednesday I have 9 am or 10 am
10 then
please send me your email and phone number and I'll book you in
sending now
you're booked for Wednesday at 10 am. the confirmation with the online meeting link is on its way to your email 😊
- Wednesday, 10 am in the calendar
Setor doesn't write the plan or promise a result. It invites her to a call where a specialist goes through her goals and a plan of action.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Start with a choice: training or nutrition plan
The question takes a one-word answer and tells you at once what someone is looking for. With 22,710 conversations in 90 days the first message has to be simple.
- 2
When a slot doesn't fit, offer the next two right away
She says she has meetings on Tuesday? Don't end the conversation, offer Wednesday at 9 or 10 am. 46% of calls were booked between 6 pm and 8 am, so the conversation often happens between other obligations.
- 3
Come back after a few hours, not a week
In the last 90 days 25,914 follow-ups went out. One short question while the conversation is warm does more than a long message a few days later.
The honest part
- These are the results of one client on three accounts. Your numbers may look different. We don't show a before and after: the accounts were already on Setor before we started measuring reply times.
- The accounts don't record sale amounts (the dashboard has only 5 won calls and none has an amount), so we don't give revenue or return on investment.
- A booked call is a contact marked as booked in the dashboard. We don't know how many of these calls took place or how many ended in a sale.
- Setor handles traffic, it doesn't create it. Someone has to write first before a call can be booked. The best 30 days are the latest 30, from Oct 2 to Oct 31, and the number of conversations also depends on the accounts' reach.
Data read from the Setor dashboard on Oct 31, 2026.
Frequently asked questions
Setor ran the conversations on three accounts of one client, from a free plan to a slot in the calendar. In the best 30 days, Oct 2 to Oct 31, it booked 613 calls, and 1,471 in the last 90 days. Since the first booked call in the dashboard, on Jan 6, 2026, there are 3,547.
It asks how many kilos she wants to lose, how she feels about it and what she has already tried: a diet, exercise, walks. Then it invites her to a free call with a specialist from the trainer's team. It doesn't write a plan or promise a number of kilos, and when someone writes about an illness or pregnancy, it doesn't advise but points them to a doctor.
It offers the next two right away. Each of the three accounts has a connected calendar: Setor offers two slots, asks for an email and phone number, books the call, and the confirmation with an online meeting link goes to the email. More than 9 in 10 calls booked in the last 90 days have a calendar entry in the dashboard.
In the last 90 days 22,710 people wrote in the DMs across three accounts, 21,813 of them on Instagram. Setor sent 96,804 replies, 1 in 3 of them between 8 pm and 8 am, and 25,914 follow-ups. 46% of calls were booked between 6 pm and 8 am, and about 1 in 4 at the weekend.
Yes, on two of the three accounts. A comment under a post or a reply to a story opens a conversation in the DM. Someone picks a training or a nutrition plan and gets it right away, and Setor takes it from there.
No. The accounts don't log sale amounts (the dashboard has only 5 won calls and none has an amount), so we don't give revenue or return on investment. A booked call is a contact marked as booked in the dashboard, so we don't know how many calls took place or how many ended in a sale.