At a glance
- Who
- An online personal trainer for busy women and men aged 30 to 55. Helps them lose extra kilos and build a better physique without strict diets, with a flexible approach to eating.
- Problem
- In the last 90 days 28,329 people wrote in the DMs, 20,036 of them on Messenger. Instagram alone covers under 3 in 10 conversations.
- Change
- Setor runs the conversations on both channels and books a short call with the team. In the best 30 days the account logged 67 sales worth $23,622.
- Scope
- One account, best 30 days of sales. Counted: sales with an amount logged in the dashboard.
Who they are and what they sell
The client is an online personal trainer who works with busy women and men aged 30 to 55. They help clients lose extra kilos and build a better physique without rigid diets: nutrition is fitted around their lifestyle.
Every sale starts with a short phone call with the team, so every DM conversation has one job: book a slot. What is unusual is where those conversations happen: in the last 90 days 20,036 of 28,329 were on Messenger, and 8,293 on Instagram.
Where people actually write
It is easy to assume that sales conversations happen on Instagram, because that is where the profile and reels are. On this account 7 in 10 conversations happen on Messenger. An inbox nobody watches is a pile of conversations that simply get lost.
In the last 90 days Setor sent 111,605 replies, 80,063 of them on Messenger. It booked 4,054 calls, 3,300 of them from Messenger. In the best 30 days, from Aug 23 to Sep 21, it booked 1,633.
In the best 30 days of sales, from Sep 29 to Oct 28, the account logged 67 sales worth $23,622. Every one is linked to a DM conversation, and 64 have an amount logged, about $369 on average.
How we set Setor up
Setor replies to Instagram and Messenger DMs and runs the conversation from the first message to a slot in the calendar. The setup comes down to four things.
- QualificationSetor asks how many kilos someone wants to lose and by when, what they have already tried and how it affects their wellbeing. It also asks about their daily rhythm, such as shift work or kids.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with one short question. In the last 90 days it sent 12,332 of them.
- CalendarSetor offers a slot, asks for a name, an email and a phone number, books the call in the connected calendar and confirms it in the DM.
- Automations from comments and storiesA reply to a story opens a conversation right away: someone taps a button, gets a guide or a snack list, and Setor takes it from there.
What Setor doesn't do. It doesn't write diets or training plans, diagnose, or promise results beyond the trainer's offer. When someone writes about an illness, it doesn't advise but points them to a doctor.
Messenger doesn't sleep either.
Setor replies when the trainer is asleep or off.
- 32%of Setor's replies sent between 8 pm and 8 am
- 46%calls booked between 6 pm and 8 am
- 29%calls booked at the weekend
What a conversation looks like
The pattern is simple: something free to start with, questions about the goal and what he has tried, and a specific slot.
- 1Opening
hey! grab the guide to eating ready-made meals while losing weight 😊
thanks! I'd like to lose 10 kg by Christmas
- 2Qualification
a clear goal, I like it 💪 have you tried anything yet? counting calories, a diet?
calories, but I last 3 or 4 weeks. I work shifts and have two small kids
sounds exhausting. how does it affect how you feel day to day?
tired all the time, zero motivation
I have an idea how to fit this around shift work. do you want to really start changing things now?
yes, just once I'd like to reach that weight
- 3Booking
then let's set up a short phone call with someone from the team, 15 minutes. on Monday I have 2 pm or 2:30 pm, which do you prefer?
2:30
please send your name, email and phone number and I'll lock it in
writing now
booked, Monday 2:30 pm. the confirmation is on its way to your email, we'll call at that time 🙂
- Monday, 2:30 pm in the calendar
Setor doesn't write the diet or assess health. For that, it invites him to a call with the trainer's team.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Check where conversations really come from
3,300 of 4,054 calls booked in the last 90 days came from Messenger, not Instagram. If you only reply where you look every day, you may be missing most of your traffic.
- 2
Ask about their daily rhythm and come back to it in the invitation
Shift work, small kids, no time to cook. When your invitation to a call picks up what someone wrote, you aren't pasting a template. At 1,240 replies a day the pattern has to be simple: one question about the goal, one about what gets in the way.
- 3
Log the amount on every sale
64 of the 67 sales in the best 30 days have an amount logged, so you know it was $23,622 and not "it probably went well". Without amounts you can't work out the return on ads or tools.
The honest part
- These are the results of one account. Your numbers may look different.
- The amount is the sum of the values logged against won calls in the dashboard. In the best 30 days 64 of the 67 sales have an amount, so $23,622 is the sum of those 64 and revenue may be higher. Sales have been logged in the dashboard since Aug 26, 2026, so earlier months have no result.
- Setor handles traffic, it doesn't create it. From the data we can't tell why Messenger brings so much traffic, so we don't give a reason. The number of conversations also depends on the account's reach, not only on Setor.
- Setor books the call and the trainer's team makes the sale. We don't show a before and after: the account was already on Setor before we started measuring reply times, so there is no period without it to compare against.
Data read from the Setor dashboard on Oct 31, 2026. Amounts converted to USD.
Frequently asked questions
Yes, it replies there the same way. On this account it is the main channel: in the last 90 days 20,036 of 28,329 conversations and 3,300 of 4,054 booked calls came from Messenger, while Instagram had 8,293 conversations. We can't tell from the data why Messenger traffic is so large.
It asks about the rhythm of the day, for example shift work or children, how many kilos someone wants to lose and by when, what they have already tried and how it affects how they feel. Then it offers a short phone call with the team and a specific time, and asks for a name, email and phone number in the same conversation.
From Sep 29 to Oct 28 the account logged 67 sales worth $23,622. Every one is linked to a DM conversation, and 64 have an amount logged, about $369 on average, so $23,622 is the sum of those 64 and revenue may be higher. Sales have been in the dashboard since Aug 26, 2026.
In the last 90 days Setor sent 111,605 replies, 80,063 of them on Messenger, and 12,332 follow-ups. 32% of replies went out between 8 pm and 8 am, 46% of calls were booked between 6 pm and 8 am, and 29% at the weekend. In the best 30 days, Aug 23 to Sep 21, Setor booked 1,633 calls.
No. It doesn't write diets or training plans, diagnose, or promise results beyond the trainer's offer. When someone writes about an illness, it doesn't advise but points them to a doctor. Fitting nutrition to a lifestyle is the trainer's job.
A reply to a story opens a conversation: someone taps a button, gets a guide or a snack list, and Setor takes it from there. When a conversation stops halfway, Setor comes back a few hours later with one short question.