Instagram auto replies
that end in a booked call
Setor replies to the comment, writes in DM and hands the conversation to an AI setter that asks questions and offers a time. The lead never hits a dead end after the first message.
How do you set up an auto reply on Instagram?
Meta gives you one fixed message. Setor replies based on what the lead wrote, then books the call.
- 3.5 smedian from automation start to the first step
- 76,535comment automation runs across 46 accounts
- 1,424booked calls from comments
- $55kin logged sales from comments
As of Nov 2, 2026Read from the Setor dashboard, last 90 days
From the first message to the sale.
From comment to sale
An auto reply is only worth what comes after it. Here is the whole path across Setor accounts in the last 90 days.
| Stage | 90 days |
|---|---|
| Comment automation runs | 76,535 |
| Handed to the AI setter | 23,731 (31%) |
| Booked calls | 1,424 |
| Logged sales | 104 |
| Sales amount | $55k |
One comment in 54 ended in a booked call. Clients log the outcome themselves and some skip the amount, so the sales figure is the floor.
Under the hood
Meta Business Suite gives you a free instant reply: one fixed message, good for opening hours. In Setor the reply depends on what the lead wrote, and when a real conversation starts, the AI setter takes it to a booking.
Comments
Three moves in one
A random public reply from your variants, then the first DM as a private reply to that comment, then the remaining steps.
Your posts, your rules
All posts, selected ones or the next one you publish. An automation armed for the next post binds itself to the first new post.
Messenger too
Facebook comments start automations the same way, making up 51,028 of the 76,535 runs.
Keywords
Ignores case and accents
Upper or lower case doesn't matter, and neither do diacritics in languages that use them.
Whole words
“57” catches “57 please” and “57😌”, but not “1957”. You can also match a fragment, and require any or all of your words.
Exclusions have a veto
A word on the exclusion list stops even an automation set to fire on any comment.
Order
Specific beats general
On Instagram one comment starts one automation: the best match.
Collisions show up before publishing
Setor checks whether two keywords would catch the same message, and it won't publish an automation with a placeholder link.
No double sends
One comment can't send two messages, and another comment on the same post won't restart a conversation that's still running.
The hand-off to AI
The AI knows where the lead came from
It sees that the message went out automatically after a comment saying “X”, and doesn't mistake it for its own words.
It doesn't answer twice
The setter won't reply again to a message the automation already answered.
A reply ends the waiting
When the lead replies, queued steps are cancelled and the setter takes over.
Your first auto reply in three steps
Pick the start
For example, a comment with the word PLAN on your next post.
Write the reply
Public variants and a first DM as a private reply. Ask a question first, the link can wait.
Turn on the setter
The last step hands the conversation to the AI setter, which asks questions and offers a time.
Questions about auto replies
Everything you need to know about Setor AI, onboarding, and how your AI Setter works day to day.
Yes, in Meta Business Suite: one fixed message. Replies that depend on a keyword, a comment or the conversation need a tool like Setor.
Yes. Comments on posts, Reels and ads start the same automation.
Not from the same comment. If someone comments again after their earlier conversation ended, the automation can run again.
The automation runs within seconds. The AI setter has a median of 2 minutes 24 seconds because it waits for the lead to finish writing.
This page is about replying to a comment or message. DM automation covers full flows: conditions, waits, tags, tests and stats.
Still have questions?
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