At a glance
- Who
- An online clinical dietitian. Gut health, insulin resistance, diabetes. Sells one-to-one clinical diet therapy that starts with a consultation.
- Problem
- An auto-reply answered within seconds, yet only 61.6% of replies went out within 5 minutes. The slowest waited 12 hours.
- Change
- Since Jul 28, 2026 Setor runs the conversations: it asks what brings someone in and offers a slot. In the last 90 days it booked 116 consultations.
- Scope
- One account, last 90 days. Counted: booked consultations.
Who they are and what they sell
The client is a clinical dietitian who works fully online, running one-to-one clinical diet therapy in three areas: gut health (bloating, reflux, SIBO), insulin resistance and diabetes.
Almost all the traffic comes from Instagram: 4,118 of 4,257 conversations in the last 90 days, the rest from Messenger. Every sale starts with a consultation, so every DM conversation has one job: book a slot.
What wasn't working
The account already had an auto-reply. It answered within seconds, so at first glance everything looked fine. The trouble started a moment later.
hi, do you also help with reflux? been struggling with it for months
Thanks for your message! We'll get back to you as soon as we can 🙂
automated reply- next message from the account: the following day
People write in the evening, because that's when they have a moment and the problem bothers them. By morning their head is somewhere else. The auto-reply said thanks, but a real answer had to wait until someone sat down with the phone.
The 90 days before Setor tell the same story. On Instagram only 61.6% of replies went out within 5 minutes. The slowest 10% waited 12 hours. 2.7% of conversations never got a reply at all.
How we set Setor up
Setor has been on the account since Jul 28, 2026. It replies to Instagram and Messenger DMs and runs the conversation from the first message to a slot in the calendar. The whole setup comes down to four things.
- QualificationBefore offering a slot, Setor asks three things: what someone is struggling with, for how long, and what they have already tried.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with one short question.
- CalendarSetor sees open slots, offers two specific ones and books whichever the person picks.
- Automations from comments and storiesA comment under a post or a reply to a story opens a DM conversation right away. Setor takes it from there.
What Setor doesn't do. It doesn't diagnose, read test results or write diets. It gathers context and books the consultation, and the dietitian runs the therapy.
What changed
We compare Instagram across two periods: the 90 days before Setor and the last 90 days.
| Metric | before Setor | with Setor | |
|---|---|---|---|
| Slowest 10% of replies | 12 hours | 5 minutes | |
| Conversations with no reply at all | 2.7% | 0.2% | |
| Conversations where a lead wrote | 957 | 4,233 | |
| Replies to lead messages | 1,475 | 12,565 |
Instagram, the 90 days before Setor and the last 90 days. We don't show the median reply time: before Setor an auto-reply answered within seconds, so that comparison wouldn't be fair.
In total, the last 90 days brought 116 booked consultations, and the best 30 days brought 61. Behind that are 4,257 DM conversations and 12,565 replies from Setor to lead messages.
What tells you the most, though, is when it happens.
DMs don't sleep in the evening.
Setor replies when the dietitian has finished for the day, is asleep or is off for the weekend.
- 30%of Setor's replies sent between 8 pm and 8 am
- 4 in 10consultations booked between 6 pm and 8 am
- 1 in 3consultations booked at the weekend, roughly
What a conversation looks like
The pattern is simple: something free to start with, three questions about the problem and two slots to choose from.
- 1Opening
hey, can I ask you something? 🙂
sure
we send everyone a free food list for insulin resistance, want it? 😊
yes please
- 2Qualification
here you go 🙌 what are you struggling with most right now?
bloating almost every day and getting sleepy after every meal
how long has it been going on? was there a moment you decided it's time to sort it out?
about six months. my last test results were bad and the doctor mentioned insulin resistance
have you tried any diet or supplements yet?
low carb from the internet, lasted two weeks
- 3Booking
that's really common. I'd love to invite you to a free 20 min consultation to go through your results and next steps. does Wednesday 5 pm or Friday 12:30 work?
wednesday
booked 🙂 see you then!
- Wednesday, 5 pm in the calendar
Setor doesn't comment on results or tell anyone what to eat. For that, it invites them to a consultation.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Reply when people write
4 in 10 consultations were booked between 6 pm and 8 am, and about 1 in 3 at the weekend. If you only reply during working hours, those conversations wait until morning or Monday.
- 2
Ask before you offer a slot
What they're struggling with, for how long, what they've tried. The person who comes to the consultation has already told their story, and you know what to expect.
- 3
Offer two slots, not a link
“Wednesday 5 pm or Friday 12:30?” takes a one-word answer. A calendar link is one more step where people drop off.
The honest part
- These are the results of one account. Your numbers may look different.
- The account doesn't record sale amounts, so we don't give revenue or return on investment.
- Setor handles traffic, it doesn't create it. Someone has to write first before a consultation can be booked.
- The growth in conversations over the last 90 days also depends on the account's own reach, not only on Setor.
Data read from the Setor dashboard on Oct 31, 2026.
Frequently asked questions
Yes. Setor AI is an AI appointment setter that replies to DMs on Instagram and Messenger and books appointments. On the account in this case study Setor booked 116 consultations in 90 days from Instagram and Messenger conversations. It runs the conversation from the first message to a slot in the calendar, and the dietitian runs the therapy.
No. Setor doesn't diagnose, read results or write diets. It asks what someone is struggling with, for how long and what they've tried, then invites them to a consultation.
Connect your calendar: Setor sees open slots, offers two specific ones and books whichever the person picks. Without a connected calendar it sends a booking link or asks what time suits them.
Yes. On this account 30% of Setor's replies went out between 8 pm and 8 am, and 4 in 10 consultations were booked between 6 pm and 8 am.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Oct 31, 2026. A booked consultation is a conversation marked as booked in the dashboard. The before and after comparison covers Instagram: the 90 days before Setor and the last 90 days.