Verified Meta Tech Partner
Works with:
Claude
ChatGPT
Calendly
GoHighLevel
iClosed
Hyrosand more
The AI setter for online fitness coaches.
You coach, it fills your calendar.
Setor AI replies to DMs on 
Instagram and 
Messenger, asks about the goal, qualifies and books sales calls. Even while you run a session, hold a consultation or sleep.
Don't take our word for it. Take theirs.
Rated 4.8 from 16 customer reviews
Using Setor for my sushi restaurant
I'm using Setor for my sushi restaurant, it's responding to all inquiries with AI intelligence. Set & forget, recommend!
Matt K.
Incredibly useful
I recently started using Setor AI, and it's been incredibly useful. I've completely replaced ManyChat and now sell my products through fully automated DMs. Well-designed, easy to use, and most importantly, effective.
Rafael B.
For my Instagram and Facebook
I'm using Setor AI for my Instagram and Facebook automations, the support always helps and the best part is it's generating leads, qualifying them and providing me the necessary notifications.
Martina K.
Alex is a tech genius
Alex is a tech genius - Setor further proves this point. Now that it's fully shipped I'm shocked how accurate this tool is. Highly recommend others also give Setor a try.
Michael Gardiner
Really happy with Setor AI
Really happy with Setor AI so far. It's easy to use and saves me a lot of time. The automation works great and everything feels well thought out. Awesome having Alex and Mat around whenever I need help.
Gabriella P.
The only thing you need
Every time a lead asks me on a call, “Have I been talking with you on IG?” and I tell them it was Setor, they're amazed at how good it is. Don't overthink whether it's good - just test it and you will never want to change it.
Paul Z.
A genuinely well thought-out product
It's not just another AI chatbot or automation tool - it's a complete business platform. Every feature feels like it was built to solve real business problems, and it does a great job of turning leads into paying customers.
Anna K.
Saved us a lot of time and money
This app saved us a lot of time, also money as it performed better than a person that was a setter before. Thanks to Setor we were able to cancel two different subscriptions as they have other options built in too.
Atypical Trader
Real messages from clients, some translated, with private details hidden. Results depend on your offer, account and traffic.
What is an AI setter for a coach?
Software that answers a coach's Instagram and Messenger DMs, qualifies leads and books the sales call.
- 1,633booked calls in our largest client's best 30 days
- $87.5kin sales in one client's best month
- $236kin sales with amounts logged in the dashboard on fitness accounts
- 8 in 10calls booked in Setor come from trainers and online programs
Data as of Oct 31, 2026.Best months of our largest clients.A typical active fitness account books about 20 calls a month.Amounts converted at 3.7 PLN to 1 USD.
Case studies from online fitness coaches.
Online coaches and weight loss programs whose AI setter answers Instagram and Messenger DMs and books sales calls. Verified numbers from the Setor dashboard.
$87.5k158 sales in 30 days
Online personal trainer: belly fat loss and muscle without a strict diet
See the story
$23.6k67 sales in 30 days
Online personal trainer for busy people aged 30-55: weight loss without a strict diet
See the story
613booked calls in 30 days
Online personal trainer for women: weight loss without the yo-yo effect
See the story
$11.2k29 sales in 30 days
Online personal trainer for men: a V-shaped physique
See the story
$8.2k14 sales in 30 days
Online personal trainer for men over 30: belly fat loss
See the story
153booked calls in 30 days
Online health coach: more energy and a better physique
See the story
74booked calls in 30 days
Online personal trainer: physique and breaking through plateaus
See the story
57booked calls in 30 days
Online personal trainer for women over 35: health and fitness
See the story
51booked calls in 13 days
Online personal trainer for women: belly fat loss
See the story
51booked calls in 30 days
Online personal trainer for men: strength and physique for combat sports
See the story
31booked calls in the first 15 days
Personal trainer: fat loss after 30
See the storyA reel gets reach. The DM reply sells.
A lead messaged after an evening reel and by morning was watching someone else.
20.8%Before
97.7%With Setor
| Before | With Setor | ||
|---|---|---|---|
| Typical reply time | 1.9 hours | 67 seconds | |
| Outside working hours | 2.2 hours | 66 seconds | |
| Slowest 10% of replies | 16.9 hours | 2 minutes | |
| Conversations with a follow-up | 45.2% | 71.7% |
Sample before launch: 166 conversations and 558 reply pairs.
Others stop at the ebook. We start there.
How others do it
- Comment “PLAN”Someone comments on a reel
- Lead magnetThe ebook lands in the DMs
- Conversation over
ManyChat does this well and cheaply.
An ebook won't ask how long the scale has stalled or book a consultation.
How we do itFrom a comment on a reel
- Comment “PLAN”A comment on a reel opens a message
2,140entries
- ClickThe lead taps the button in the DM
1,486clicks
- Lead magnetThey get what they asked for
1,102opens
- SetorAsks about the goal and takes over when the lead replies
418replies
- Follow-upsNudge within hours when the lead goes quiet
+165replies
- ConversationQualifies and books a slot in the calendar
64booked
14sales
DealAmount, closer, source and recording in the dashboard
How we do itFrom a new follower
- New followerSomeone starts following you
1,240people
- DMThe first message to a new person
1,240sent
- ConversationSetor replies, asks questions and qualifies
498replies
- CallA booked slot in your calendar
45booked
11sales
DealAmount, closer, source and recording in the dashboard
Our clients' two most common funnels. Numbers on the nodes are sample data.
From a follow to a call in a few messages
new followerSetor is replyingBased on a real conversation, details changedhey, can I ask you something? 🙂
sure!
- 1
would you prefer a free training plan or a nutrition plan? we send one to everyone 😊
nutrition please ♥️
here you go 🔥 by the way, how many pounds do you want to lose?
losing 18 lbs would make me really happy
- 2
was there a moment when you felt: ok, time to do something about it?
summer vacation. i was embarrassed in a swimsuit, gained it after moving to a desk job
have you tried anything to get it moving yet?
diet and treadmill twice, gave up after 3 weeks both times
- 3
i noticed a few things that could really help. i'd like to invite you to a free call, 30 min, no strings. does tuesday 6pm or thursday 7:30pm work?
tuesday
booked 🙂 see you then!
Try it yourself. Below you can click through a dashboard with a sample coach account.
From the first message to the sale.
What Setor does for a fitness coach
Replies in your tone
Understands voice notes, reels, stories, videos. Follow-ups within hours, while it's warm.
Qualifies your way
You say who you want on a call. Setor books only those who fit.
Books and reminds
Real open slots from Calendly, GoHighLevel or Cal.com. Rescheduling happens in the same thread.
Turns comments and stories into conversations
A comment or story reply opens a DM. AI Setter takes over on reply.
Welcomes new followers
First DM to every new person. Test variants and see which one sells.
Shows which reel makes money
Every sale shows source, closer, amount, recording. Know what to post.
Does not play dietitian or doctor
No diagnoses, no diets. When it does not know the answer, it asks you.
A setter, ManyChat or Setor
| Human setter | ManyChat | Setor | |
|---|---|---|---|
| What it does | Runs conversations | Automations and Manychat AI | Runs conversations through to the calendar |
| Nights and weekends | Depends on the schedule | Yes | Yes |
| Setup | Hiring and training | You build it | A consultation with a person |
| Billing | Salary or commission | Base plan + pay per contact | Growth $499/mo excl. tax |
| Best for | Complex sales built on relationships | A low-priced product without a call | A coach with DM traffic who sells through a consultation |
Run it on your own numbers
One measured account: 10.1%
Our largest client: about 14% of calls held
Average sale in fitness: about $500
$1,500 revenue a month. 20 booked calls. 3 sales. sales pay for the plan: 1
This is an estimate based on your numbers, not a promise.Average of about $500: 472 sales on 9 accounts logging amounts, at 3.7 PLN to 1 USD.
Ultra: $1,000/mo excl. tax, 10,000 AI tokens, 1:1 calls, a dedicated success manager.
See pricingAll it takes is one consultation
Pick a plan
Monthly billing, cancel anytime.
Onboarding consultation
We connect your Instagram and calendar, set the script, style and who you want on calls. Setor learns from your past conversations or your website.
Go live
Usually live in a few hours. We read the first chats together and improve the instructions.
Questions from fitness coaches about Setor
Everything you need to know about Setor AI, onboarding, and how your AI Setter works day to day.
Setor is an AI appointment setter for Instagram and Messenger DMs. It replies to every new message, asks about the goal, qualifies the lead and books a sales call in your connected calendar, or sends a booking link. When a lead goes quiet, it follows up a few hours later. In our before-and-after sample (166 conversations before launch), replies within 5 minutes rose from 20.8% to 97.7%. A typical active fitness account books about 20 calls a month, and one trainer logged 158 sales worth $87,500 in 30 days.
Yes. The accounts we show include programs that combine training and nutrition. What matters is whether you sell through a call and have DM traffic, not the discipline.
Setor learns your offer, your tone and how you run a conversation, and we set this up with you during the onboarding consultation. You can read conversations and adjust the instructions at any time.
No. It is a setter, not a coaching app. It takes the conversation to a consultation, and you keep building programs in the tool you already use.
Setor does not diagnose. In the instructions you set how it should respond, and when it does not know the answer, it asks you before replying.
Setor handles traffic but does not create it. It pays off when people start slipping through your DMs and one sale is worth more than the plan. With a few messages a week you can handle it yourself.
It can take over the whole inbox or work alongside them. You can take over any conversation by hand, and you or your closer still run the sales calls.
ManyChat is good at sending lead magnets and replying to keywords. Setor costs more and is built for sales: it qualifies, books and shows how much money came out of it, with onboarding run by a person. See the full comparison.
Setor is a Verified Meta Tech Partner, and the app passed Meta's review. We set everything up with you during onboarding. We are not responsible for manual actions or other tools on your account.
Yes, Setor is AI Act compliant by default. The agent introduces itself as an AI assistant, so the lead knows who they are talking to, which is what the AI Act requires of chatbots. You can change this in the settings, but then compliance is your responsibility.
Growth is $499 and Ultra is $1,000 a month excl. tax. There is no trial, you can cancel anytime, and most setups start within a few hours of the consultation.
Still have questions?
Our team is here to help.