At a glance
- Who
- A personal trainer who specialises in fat loss for people over 30. Works in person and online with women and men from all over the country. Starts with a free consultation.
- Problem
- Before Setor only 28.4% of replies went out within 5 minutes. The slowest 10% waited 18.3 hours.
- Change
- Since Oct 17, 2026 Setor runs the conversations: it asks about the goal and offers a slot. In the first 15 days the dashboard shows 31 booked calls, 29 of them in threads where Setor had replied first.
- Scope
- One account, first 15 days with Setor. Counted: booked calls.
Who they are and what they sell
The client is a personal trainer who specialises in fat loss for people over 30. They work in person and online with women and men from all over the country. They help ambitious, busy people lose weight, lose their belly and get back in shape, built on strength training and a plan that fits, without starving.
Traffic comes from Instagram. In the first 15 days with Setor a lead wrote in 505 conversations and Setor sent 1,650 replies. Some conversations start from a comment with a keyword under a post, which opens a message with a plan to download. Every sale starts with a free consultation, so every conversation has one job: book a slot.
What wasn't working
The account had plenty of DM traffic: in the 90 days before Setor there were 1,373 conversations where a lead wrote. Some messages got an automatic reply, but a real one meant waiting.
hi, I'd like to lose a few kilos and get back in shape, can you help?
- first reply from the account: the following day
Evening is when people have a moment and decide to write. A reply that arrives the next day reaches someone who has already forgotten about it or moved on to something else.
The 90 days before Setor tell the same story. On Instagram only 28.4% of replies went out within 5 minutes, and outside working hours 29.7%. The slowest 10% waited 18.3 hours. About 1 in 10 replies went out within 10 seconds, and only an automation replies that fast.
How we set Setor up
Setor has been on the account since Oct 17, 2026. It replies to Instagram DMs and runs the conversation from the first message to a slot in the calendar. The whole setup comes down to four things.
- QualificationBefore offering a slot, Setor asks what exactly someone wants to change, what the goal is, what prompted it and what they have already tried. At the end it sums it up in one sentence.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with one short message. In the first 15 days it sent 560.
- CalendarSetor asks which hours suit, offers a specific slot, asks for a name, phone number and email and books whichever the person picks. The confirmation with a Google Meet link goes to their email.
- Automations from commentsA comment with a keyword under a post opens a DM conversation and sends a plan to download. When someone replies, Setor takes it from there. Since Oct 29, 2026 comments have started 48 such conversations.
What Setor doesn't do. It doesn't write training plans or meal plans and doesn't promise how many kilos someone will lose. It gathers context and books the free consultation, and the trainer runs the program.
What changed
We compare Instagram across two periods: the 90 days before Setor and the first 15 days with Setor, from Oct 17, 2026.
| Metric | before Setor | with Setor | |
|---|---|---|---|
| Outside working hours, within 5 minutes | 29.7% | 83.4% | |
| Slowest 10% of replies | 18.3 hours | 5 min 43 s | |
| Slowest 10% outside working hours | 19 hours | 5 min 36 s |
Instagram, the 90 days before Setor and the first 15 days with Setor. Outside working hours means weekends, before 8 am and from 6 pm. We don't show the median reply time: before Setor about 10% of replies went out within 10 seconds, which means an automation, so that comparison wouldn't be fair.
In the first 15 days Setor sent 1,650 replies across 505 conversations, and the dashboard shows 31 booked calls.
What tells you the most, though, is when it happens.
DMs don't go quiet in the evening.
Setor replies when the trainer has finished for the day, is asleep or is off. It is a short sample, because the account has been on Setor for 15 days, but the split by hour is clear.
- 1 in 3of Setor's replies sent between 8 pm and 8 am
- 48%of calls booked between 6 pm and 8 am
- 3 in 10calls booked at the weekend, roughly
What a conversation looks like
The pattern is simple: a plan to download from a comment, questions about the goal and what hasn't worked, a one-sentence summary and an invitation to a consultation. When someone goes quiet, a reminder follows a few hours later.
- 1Opening
here you go, this is the fat loss plan 😄
automation from a commentthanks! fat loss
got it 😁 what exactly do you want to change about your shape?
I want to lose a few kilos and get rid of my belly, I sit at home a lot
- 2Qualification
do you remember the moment you thought: ok, time to do something about it?
yes, when I saw myself in holiday photos
and have you tried anything to see first results?
crash diets, then the yo-yo effect
you're not alone. so you want to lose a few kilos but you're missing a plan that doesn't end in yo-yo, do I get it right?
exactly
- 3Booking
I can see you're serious, I'd like to invite you to a free consultation, no strings attached. which hours suit you: morning, afternoon or evening?
- a few hours without a reply
hey, not sure if my message got lost, so I'm just checking in 🙂
sure, afternoon, between 11 and 2
then I have Monday at noon, does that work? send me your name, phone number and email please
works, sending now
you're booked for Monday at noon, the Google Meet link is on its way to your email 😁
- Monday, noon in the calendar
Setor doesn't write a training plan or a diet and doesn't promise how many kilos someone will lose. For that, it invites them to a consultation.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Don't leave a message for the next day
Before Setor the slowest 10% of replies waited 18.3 hours, and in the first 15 days with Setor 5 minutes 43 seconds. Replies within 5 minutes went from 28.4% to 81.4%.
- 2
Come back after a few hours
In 15 days Setor sent 560 follow-ups: one short message a few hours later when a conversation stopped halfway. You don't have to finish the conversation, one reminder is enough.
- 3
Ask about the time of day before you offer a slot
“Morning, afternoon or evening?” saves several messages back and forth. 48% of calls were booked between 6 pm and 8 am, so evening slots earn their place.
The honest part
- This is a short sample: Setor has been on the account since Oct 17, 2026, which is 15 days. The numbers may change in the coming weeks.
- These are the results of one account. Your numbers may look different.
- The account doesn't record sale amounts, so we don't give revenue or return on investment.
- Setor handles traffic, it doesn't create it. The number of conversations also depends on the account's own reach, not only on Setor.
Data read from the Setor dashboard on Oct 31, 2026.
Frequently asked questions
The comparison covers Instagram: the 90 days before Setor and the first 15 days with it, from Oct 17, 2026. Replies sent within 5 minutes rose from 28.4% to 81.4%, and outside working hours from 29.7% to 83.4%. The slowest 10% of replies dropped from 18.3 hours to 5 minutes 43 seconds.
Before Setor, some messages got an automated reply, but a real one meant waiting. About 1 in 10 replies went out within 10 seconds, and only an automation replies that fast. Setor asks about the goal and runs the conversation up to a slot: in the first 15 days it sent 1,650 replies across 505 conversations.
A keyword comment under a post opens a conversation in the DM and sends a plan to download. When someone replies, Setor takes it from there. Since Oct 29, 2026 comments have started 48 such conversations.
No, it is a short sample: Setor has been on the account since Oct 17, 2026, so 15 days, and the numbers may change. In that time 31 calls were booked, and 29 of them were booked in threads where Setor had replied first. The account doesn't log sale amounts, so we don't give revenue.
48% of calls were booked between 6 pm and 8 am, and 3 in 10 at the weekend, roughly. 1 in 3 of Setor's replies went out between 8 pm and 8 am.
This is a personal trainer who specialises in fat loss after 30, working in person and online with women and men from all over Poland. Every sale starts with a free consultation. Setor asks which hours suit, offers a specific slot, asks for a name, phone number and email, and the confirmation with a Google Meet link goes to the email.