At a glance
- Who
- An online mentor for experts, coaches and specialists. Teaches how to build a personal brand on Instagram: strategy, selling through content and business mentoring. Every sale starts with a free consultation.
- Problem
- In the last 90 days 7,540 people wrote to the account, about 84 a day. One person can't handle that many conversations, and many of them happen in the evening and at weekends.
- Change
- Setor answers comments, story replies and DMs, asks about the account and the goal, and books the consultation. In the best 30 days the account logged 12 sales worth $38,919.
- Scope
- One account, best 30 days of sales. Counted: sales with an amount logged in the dashboard.
Who they are and what they sell
The client is an online mentor who helps experts, coaches, trainers and specialists turn what they know into visibility and revenue. The work combines three things: social media strategy, selling through content and business mentoring. The audience has experience but doesn't know how to turn it into clients from the internet.
Almost all the traffic comes from Instagram: 7,507 of 7,540 conversations in the last 90 days, the rest from Messenger. Every sale starts with a free consultation, so every DM conversation has one job: book a slot.
How many conversations there are to handle
In the last 90 days 7,540 people wrote to the account, 84 a day on average, sending 40,834 messages between them. Only a small part ends in a booked call: 280 in 90 days, or 3.7%. The rest end earlier: someone takes the freebie, asks a question or turns out not to fit the offer. Every one has to be read and qualified before the mentor spends time on a call.
hi, I grabbed the guide from your reel and have a question: does this make sense for an account that's only just starting?
- next message from the account: the following afternoon
With Setor that message gets an answer on a Friday at 10:20 pm too. In the last 90 days Setor sent 26,299 replies on Instagram and Messenger, 29% of them between 8 pm and 8 am.
In the best 30 days, from Oct 2 to Oct 31, the account logged 12 sales worth $38,919, $3,243 per sale on average. Every one of them is linked to a DM conversation on Instagram, and 104 calls were booked over the same period.
How we set Setor up
Setor replies to Instagram and Messenger DMs and runs the conversation from the first message to a slot in the calendar. On this account the setup comes down to four things.
- QualificationBefore offering a slot, Setor asks whether someone already has an account and something to sell, whether they post with clients in mind and what they want to change. Anyone who doesn't fit the criteria set with the mentor doesn't get a slot.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with one short question.
- CalendarSetor offers two slots, asks for an email and a phone number, books the call in the calendar and confirms it in the DM.
- Automations from comments and storiesA keyword in a comment under a reel sends the freebie straight away and opens a conversation. Setor takes it from there.
What Setor doesn't do. It doesn't quote the mentoring price in a DM, it invites people to a call instead, and it promises no results or earnings beyond the mentor's offer. It books the consultation, and the mentor closes the sale.
DMs don't sleep in the evening.
Setor replies when the mentor has finished for the day, is recording a reel or is off for the weekend. Figures from the last 90 days.
- 29%of Setor's replies sent between 8 pm and 8 am
- 4 in 10calls booked between 6 pm and 8 am
- 23%of calls booked at the weekend
What a conversation looks like
The pattern is simple: a freebie to start with, questions about the account and the goal, a short recap and two slots to choose from.
- 1Freebie
hey, thanks for the comment 🙂 want the ready-made guide with step-by-step instructions?
yes please
here you go 🙌 what do you want to check or improve on your account?
whether my profile is even suited to selling
- 2Qualification
do you already post on this account with selling in mind, or do you still want to get it in order?
still want to get it in order, I've had my business for a year
okay, so you have a business and clients, and you want to bring Instagram into your sales for the first time. did I get that right?
yes
and how much does it matter to you to start in the next few weeks, on a scale from 1 to 10?
about an 8
- 3Booking
with a goal like that a free call makes sense, 50 minutes, we'll show you how to arrange your content around selling. does Monday 4 pm or Tuesday 7 pm work?
tuesday
great, send me your email and phone number too, the call link will land in your inbox 🙂
sure, sending now
you're booked, talk soon 🙌
- Tuesday, 7 pm in the calendar
Setor doesn't quote the mentoring price and doesn't promise results. For that, it invites them to a call.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Give the freebie for a keyword, then ask
A keyword in a comment sends the guide, and only then comes the first question about the account and the goal. This pattern handled 7,540 conversations in 90 days, and 280 of them ended in a booked call.
- 2
Recap before you invite
A line like “okay, so you have a business and you want to bring Instagram into your sales for the first time, did I get that right?” shows you listened and gives the other person a chance to correct you. Only then do the slots come.
- 3
Reply when people write
4 in 10 calls were booked between 6 pm and 8 am, and 23% at the weekend. If you only reply during working hours, those conversations wait until morning or Monday.
The honest part
- These are the results of one account. Your numbers may look different.
- This is the best-selling education account in Setor among those that log amounts, so don't treat $38,919 as a typical result.
- Amounts are logged by the client's team, and some accounts log a sale without an amount or not at all, so real sales may be higher. Here every one of the 12 sales has an amount.
- Setor handles traffic, it doesn't create it. The conversations come from reels and the account's reach, and the mentor runs the consultation and closes the mentoring sale.
Data read from the Setor dashboard on Nov 1, 2026. Amounts converted to USD.
Frequently asked questions
Setor AI is an AI appointment setter for Instagram and Messenger DMs. It replies to every message, qualifies leads, follows up after a few hours and books the call into a connected calendar. On this account it ran the conversations behind 12 sales worth $38,919 and 104 booked calls in the best 30 days.
Yes. On the account in this case study 12 sales worth $38,919 were logged in the best 30 days, and over the last 90 days 280 of 7,540 DM conversations ended in a booked call. Setor runs the conversation from the comment to the slot, and the mentor closes the sale.
No. Setor runs on our refined sales instructions and the mentor's offer, so it promises no results or earnings beyond the offer. When someone asks about the price, it invites them to a call.
Connect your calendar: Setor offers two slots, asks for an email and a phone number and books whichever the person picks. Without a connected calendar it sends a booking link or asks what time suits them.
Yes. On this account 29% of Setor's replies went out between 8 pm and 8 am, 4 in 10 calls were booked between 6 pm and 8 am, and 23% at the weekend (last 90 days).
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Nov 1, 2026. A booked call is a contact marked as booked in the dashboard (Instagram and Messenger). A sale is a sales call marked as won, and the amount is the sum of logged amounts. The best 30 days is the best stretch of 30 consecutive days, here Oct 2 to Oct 31, 2026. Hours and weekdays use Polish time.