Verified Meta Tech Partner
Works with:
Claude
ChatGPT
Calendly
GoHighLevel
iClosed
Hyrosand more
The AI setter for language schools.
You teach, it fills your calendar.
Setor AI replies to DMs on 
Instagram and 
Messenger, asks about the goal and level, qualifies and books trial lessons or calls. Even while you teach a class or sleep.
Don't take our word for it. Take theirs.
Rated 4.8 from 16 customer reviews
Using Setor for my sushi restaurant
I'm using Setor for my sushi restaurant, it's responding to all inquiries with AI intelligence. Set & forget, recommend!
Matt K.
Incredibly useful
I recently started using Setor AI, and it's been incredibly useful. I've completely replaced ManyChat and now sell my products through fully automated DMs. Well-designed, easy to use, and most importantly, effective.
Rafael B.
For my Instagram and Facebook
I'm using Setor AI for my Instagram and Facebook automations, the support always helps and the best part is it's generating leads, qualifying them and providing me the necessary notifications.
Martina K.
Alex is a tech genius
Alex is a tech genius - Setor further proves this point. Now that it's fully shipped I'm shocked how accurate this tool is. Highly recommend others also give Setor a try.
Michael Gardiner
Really happy with Setor AI
Really happy with Setor AI so far. It's easy to use and saves me a lot of time. The automation works great and everything feels well thought out. Awesome having Alex and Mat around whenever I need help.
Gabriella P.
The only thing you need
Every time a lead asks me on a call, “Have I been talking with you on IG?” and I tell them it was Setor, they're amazed at how good it is. Don't overthink whether it's good - just test it and you will never want to change it.
Paul Z.
A genuinely well thought-out product
It's not just another AI chatbot or automation tool - it's a complete business platform. Every feature feels like it was built to solve real business problems, and it does a great job of turning leads into paying customers.
Anna K.
Saved us a lot of time and money
This app saved us a lot of time, also money as it performed better than a person that was a setter before. Thanks to Setor we were able to cancel two different subscriptions as they have other options built in too.
Atypical Trader
Real messages from clients, some translated, with private details hidden. Results depend on your offer, account and traffic.
What is an AI setter for a language school?
An AI appointment setter: software that runs a language school's Instagram and Messenger DMs. It replies, asks about the goal and books the trial lesson or call.
- 42booked calls on language accounts
- 209conversations with leads in 90 days on the English courses account
- 88%of replies within 5 minutes, up from 7%
- 100%of conversations answered, up from 89%
Data as of Oct 31, 2026.Two language accounts.The sample before Setor was small: 9 conversations.
Stories of our clients in language teaching.
A mentor for language teachers and English courses for adults, whose AI setter answers Instagram and Messenger DMs and books calls. Verified numbers from the Setor dashboard.
Reels bring reach. The reply in DMs signs up the student.
Someone asked about an English course in the evening, and by morning was signing up with another school.
7.1%Before
88%With Setor
| Before | With Setor | ||
|---|---|---|---|
| Typical reply time | 4.1 hours | 3 minutes | |
| Slowest 10% of replies | 40 hours | 5 minutes | |
| Conversations where the lead wrote | 9 | 209 | |
| Replies to lead messages | 14 | 673 |
Sample: English courses for adults, 90 days before Setor was switched on (9 conversations) and the last 90 days (209 conversations), Instagram.
From a follow to a trial lesson in a few messages
new followerSetor is replyingA sample conversation, built like real oneshey, can I ask you something? 🙂
sure
- 1
we offer everyone a free 10 min level test online, want it? 😊
yes, sure
here you go 🙌 what do you need English for the most?
for work, I have more and more calls with clients from abroad
- 2
got it. what's holding you back the most right now?
I understand almost everything, but on calls I get nervous and can't find the words
have you studied anywhere before?
at school and a bit with an app, but no speaking
- 3
that's really common. I'd like to invite you to a free 30 min trial lesson, you'll practice a conversation and we'll match a course to your work. does Monday 6pm or Wednesday 7:30pm work?
monday
booked 🙂 see you then!
Try it yourself. Below you can click through a dashboard with a sample account.
From the first message to the sale.
What Setor does for a language school
Replies in your tone
Understands voice notes, reels, stories, videos. Follow-ups within hours, while it's warm.
Qualifies your way
You say who you want at a trial lesson. Setor books only those who fit your courses.
Books and reminds
Real open slots from Calendly, GoHighLevel or Cal.com, online or at your school. Rescheduling happens in the same thread.
Turns comments and stories into conversations
A comment or story reply opens a DM. AI Setter takes over on reply.
Welcomes new followers
First DM to every new person. Test variants and see which one signs up students.
Shows which reel brings students
Every sign-up and sale shows source, amount and recording. Know what to post.
Does not promise a certificate
Runs on our refined sales instructions and knows your offer, but makes no promises. When it does not know the answer, it asks you.
A front desk, ManyChat or Setor
| Front desk | ManyChat | Setor | |
|---|---|---|---|
| What it does | Replies and signs up students | Automations and Manychat AI | Runs conversations through to the calendar |
| Nights and weekends | Depends on the schedule | Yes | Yes |
| Setup | Hiring and training | You build it | A consultation with a person |
| Billing | Salary or contract | Base plan + pay per contact | Growth $499/mo excl. tax |
| Best for | A school with an in-person front desk | A low-priced online course without a call | A school or teacher with DM traffic who signs up students through a trial lesson or call |
Run it on your own numbers
$2,400 revenue a month. 15 booked trial lessons. 6 new students. students pay for the plan: 2
This is an estimate based on your numbers, not a promise.The starting values are examples: enter your own.
Ultra: $1,000/mo excl. tax, 10,000 AI tokens, 1:1 calls, a dedicated success manager.
See pricingAll it takes is one consultation
Pick a plan
Monthly billing, cancel anytime.
Onboarding consultation
We connect your Instagram and calendar, set the script, style and who you want at trial lessons. Setor learns from your past conversations or your website.
Go live
Usually live in a few hours. We read the first chats together and improve the instructions.
Questions from language schools and teachers
Everything you need to know about Setor AI, onboarding, and how your AI Setter works day to day.
It depends on your traffic: Setor handles traffic but does not create it. On one account with English courses for adults, 11 calls were booked in the first 30 days and 88% of replies went out within 5 minutes, up from 7% (the sample before Setor was small). A mentor for language teachers booked 22 calls in 30 days.
It will not teach a lesson, but it asks about the level or gives a first estimate in the conversation, so it can suggest the right group and a trial lesson slot. You or your teachers confirm the level in the lesson.
Setor learns your offer, your tone and how you run a conversation, and we set this up with you during the onboarding consultation. You can read conversations and adjust the instructions at any time.
Yes, if your calendar has those slots. In the instructions you set which groups and levels you run, and Setor offers real open slots from Calendly, GoHighLevel or Cal.com.
Setor handles traffic but does not create it. It pays off when students start slipping through your DMs and a few sign-ups a month are worth more than the plan. With a few messages a week you can handle it yourself.
It can take over the whole inbox or work alongside them. You can take over any conversation by hand, and you or your teachers still run the trial lessons.
ManyChat is good at sending lead magnets and replying to keywords. Setor costs more and is built for sales: it qualifies, books and shows how much money came out of it, with onboarding run by a person.
Setor is a Verified Meta Tech Partner, and the app passed Meta's review. We set everything up with you during onboarding. We are not responsible for manual actions or other tools on your account.
Yes, Setor is AI Act compliant by default. The agent introduces itself as an AI assistant, so the student knows who they are talking to, which is what the AI Act requires of chatbots. You can change this in the settings, but then compliance is your responsibility.
Growth costs $499 a month excl. tax and Ultra $1,000. There is no free trial, you can cancel anytime, and most setups go live within a few hours of the consultation.
Still have questions?
Our team is here to help.