At a glance
- Who
- A mentor for foreign language teachers: tutors and language school owners. Teaches them to earn more by teaching less. Sells mentoring and starts with a call.
- Problem
- Conversations with teachers are long and personal: in the best 30 days a lead wrote 12 messages per conversation on average, across 305 conversations.
- Change
- Setor runs the conversation: it asks about working hours and income, follows up and offers a slot. From Oct 31 to Dec 19, 2025 it booked 31 calls, 22 in the best 30 days.
- Scope
- One account, best 30 days. Counted: booked calls.
Who they are and what they sell
The client is a mentor for foreign language teachers: tutors and language school owners. They teach them to build a premium offer, sell lessons in packages and find students. They sell mentoring and start with a call.
All the traffic is Instagram. In the best 30 days, Oct 31 to Nov 29, 2025, 305 conversations had a message from someone, and 22 calls were booked.
What there was to handle
Language teachers don't reply in one sentence. They talk about their work, hours, income and worries, often a dozen messages in a row. The best 30 days brought 3,761 lead messages across 305 conversations, 12 per conversation on average.
Decisions come fairly fast: 12 of 31 calls were booked within 2 days of the first message, and the median is about 3 days. Whoever replies right away and asks the right questions books the call.
How we set Setor up
Setor is an AI setter: an AI assistant for Instagram and Messenger DMs. On this account it talks with language teachers from the first message to a slot in the calendar. The whole setup comes down to four things.
- QualificationBefore offering a slot, Setor asks how many hours someone teaches, how much they earn from it and what's holding them back.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with a short question. A first follow-up went to 118 conversations, a second to 119.
- CalendarA calendar is connected to the account. Setor offers specific times or asks when someone is free, and books the call.
- Automations from comments and storiesA comment under a post or a reply to a story opens a DM conversation right away. Setor takes it from there.
What Setor doesn't do. It doesn't promise a teacher a specific income or quote prices outside the offer. It gathers context and books the call, and the mentor runs the mentoring.
What a conversation looks like
The pattern is simple: something free to start with, questions about hours and income, and two slots to choose from.
- 1Opening
hey, can I ask you something? 🙂
sure
we send every teacher a short video on how to sell lessons in packages, want it? 😊
I'd love to watch it
- 2Qualification
here you go 🙌 how many hours a week do you teach right now?
about 10, at a language school, it doesn't pay much
and how many hours would you like to teach to earn more?
fewer, but with students I enjoy working with
what holds you back most from having your own offer?
probably worrying it's just another idea I'll get bored of
- 3Booking
that's really common. I'd like to invite you to a call to map out what your offer could look like. does Friday 7:30 pm or Saturday 10 am work?
saturday
booked 🙂 see you Saturday!
- Saturday, 10 am in the calendar
Setor doesn't promise specific earnings. For questions about price and the programme, it invites people to a call.
What you can copy
Three lessons from conversations with language teachers, useful even if you reply yourself.
- 1
Let people talk
In the best 30 days a lead wrote 12 messages per conversation on average. Teachers talk about work, hours and worries, and every answer is material for what you propose on the call.
- 2
Ask about hours and income
How many hours a week someone teaches and how much they earn from it. Two numbers show right away whether a premium offer makes sense, and the conversation starts from something concrete.
- 3
Come back after a few hours
12 of 31 calls were booked within 2 days of the first message. A first follow-up went to 118 conversations: one short question a few hours later is the cheapest way to keep a conversation from fading.
The honest part
- These are the results of one account over one period: Oct 31 to Dec 19, 2025.
- The dashboard shows no sale or amount, so we don't give revenue or return on investment.
- Setor handles traffic, it doesn't create it. Someone has to write first before a call can be booked.
- We don't show a before and after: this account's data from that period can't cleanly separate Setor's replies from manual ones.
Data read from the Setor dashboard on Oct 31, 2026. The 30-day result is the account's best 30 days.
Frequently asked questions
On the account in this case study Setor booked 31 calls between Oct 31 and Dec 19, 2025, 22 of them in the best 30 days. It runs the conversation from the first message to a slot, and the mentor runs the mentoring.
Yes. On this account leads wrote 12 messages per conversation on average (3,761 lead messages in 305 conversations in the best 30 days), and Setor took the conversation to a slot. If you want to step in yourself, you can take over at any time.
12 of 31 calls were booked within 2 days of the first message, and the median is about 3 days. A first follow-up went to 118 conversations and a second to 119.
How many hours a week someone teaches, how much they earn from it and what's holding them back. Then it offers a slot. For questions about price and the programme, it invites people to a call.
No. Setor works from the client's offer and our refined sales instructions, so it makes no promises outside the offer. When it doesn't know the answer, it asks you or invites the person to a call.
The best stretch of 30 days in a row on the account, Oct 31 to Nov 29, 2025: 305 conversations had a message from someone and 22 calls were booked. The whole period is 31 calls from Oct 31 to Dec 19, 2025. Data from the Setor dashboard, read on Oct 31, 2026, with no sale or amount.