At a glance
- Who
- An online e‑commerce course mentor for people with a full-time job. Teaches how to launch your own sales business using the dropshipping model on marketplaces, with one-to-one mentoring. Every sale starts with an hour-long consultation.
- Problem
- In the last 90 days 961 people wrote to the account, sending 7,002 messages. Many ask the same things: can this be combined with a 9-to-5, what does it cost and what is the risk.
- Change
- Setor asks whether someone has a job, how many hours a day they can give it and how much they can invest to start, and books the consultation. In the best 30 days it booked 106 calls.
- Scope
- One account, best 30 days. Counted: booked calls.
Who they are and what they sell
The client is an online e‑commerce course mentor. He teaches people with a 9-to-5 to start their own store and sell on marketplaces using the dropshipping model, with one-to-one guidance. His audience wants extra income or a way out of the job, but doesn't know where to start.
All the traffic comes from Instagram, and many conversations start with a reply to a story. In the last 90 days 961 people wrote in, and since December 2025 5,442 in total. Every sale starts with a free hour-long consultation, so every conversation has one job: book a slot.
How many conversations there are to handle
In the last 90 days 961 people wrote to the account, sending 7,002 messages, or 7 per conversation on average. People with a job write in the evening and ask the same things: can this be combined with work, what does it cost and what is the risk. In the best 30 days 835 people wrote in, and 106 ended in a booked call. An answer after many hours comes at a different moment.
great story, can this be combined with a 9-to-5 and what does it cost to start?
- next message from the account: the following day
With Setor that message gets an answer at 10:40 pm too. In the last 90 days Setor sent 3,681 replies on Instagram, 34% of them between 8 pm and 8 am.
Since December 2025 the account has booked 639 calls in total, and 106 in the best 30 days, from Apr 13 to May 12, 2026.
How we set Setor up
Setor replies to Instagram DMs and runs the conversation from the first message to a slot in the calendar. On this account the setup comes down to four things.
- QualificationBefore offering a slot, Setor asks whether someone has a job, how many hours a day they can really give it and how much they can invest to start. It doesn't book anyone under 18 or anyone looking for quick money without effort.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with one short question.
- CalendarSetor offers two slots, asks for an email and a phone number, asks about the time zone, books the consultation on Google Meet and confirms it in the DM.
- Automations from comments and storiesA reply to a story opens the conversation: Setor briefly explains how the model works and asks about the person's situation. It takes it from there.
What Setor doesn't do. It promises no earnings and doesn't promise the risk will disappear. When someone asks about risk, it says you'll go through it on the consultation. It books the call, and the mentor runs the program and the sale.
DMs don't sleep in the evening.
Setor replies when the mentor has finished for the day, is asleep or is off for the weekend. People with a job write and book exactly then. Figures from the last 90 days.
- 34%of Setor's replies sent between 8 pm and 8 am
- 52%of calls booked between 6 pm and 8 am
- 22%of calls booked at the weekend
What a conversation looks like
The pattern is simple: a short explanation of the model, questions about the job, time and budget, and two slots to choose from.
- 1Opening
great story, how does it actually work?
in short: we sell using the dropshipping model, you order the product from the supplier only once an order comes in. and do you have a job or run something of your own?
I have a job, I want to start something of my own from January
- 2Qualification
with a job you can start alongside it. how many hours a day can you really give it?
three
three hours a day is workable. and how much can you invest to start?
a few thousand, but I'm afraid of the risk
I understand. on the consultation we'll go through the model and the risks, but it's not possible to promise they'll all disappear
- 3Booking
I'd like to invite you to a free consultation, an hour on Google Meet. does Saturday 10 am or Sunday 6 pm work?
saturday
send me your email and phone number and I'll confirm the slot
sure
booked 🙂 the confirmation with the link is on its way to your email
- Saturday, 10 am in the calendar
Setor doesn't promise earnings or that the risk will disappear. For that, it invites them to a consultation.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Answer the risk question plainly
People with a job ask about risk before they ask about anything else. The honest answer: we'll go through it on the consultation, but not all of it can be ruled out. An answer like that doesn't over-promise and leads on to a slot.
- 2
Ask about hours and budget
How many hours a day and how much to start are two questions that tell you whether someone can begin. The mentor set the criteria, and Setor asks them in the conversation.
- 3
Reply after hours
52% of calls were booked between 6 pm and 8 am, and 22% at the weekend. People with a job write after work and book after work.
The honest part
- These are the results of one account. Your numbers may look different.
- The account doesn't log sales or amounts, so we don't give revenue or return on investment.
- This is the account's best period, not a typical month. Results aren't updated, they could be better or worse.
- Setor handles traffic, it doesn't create it. Conversations start with the mentor's stories and the account's reach, and the mentor runs the program and the sale.
Data read from the Setor dashboard on Nov 1, 2026.
Frequently asked questions
Setor AI is an AI appointment setter for Instagram and Messenger DMs. It replies to every message, qualifies leads, follows up after a few hours and books the call into a connected calendar. On this account it booked 106 calls in the best 30 days and 639 in total since December 2025.
Yes. On the account in this case study 106 calls were booked in the best 30 days and 639 in total since December 2025. Setor runs the conversation from the first message to a slot, and the mentor runs the program and the sale.
No. Setor runs on our refined sales instructions and the mentor's offer, so it promises no earnings or results. When someone asks about risk, it says you'll go through it on the consultation and that not all of it can be ruled out.
Connect your calendar: Setor offers two slots, asks for an email and a phone number and books whichever the person picks. Without a connected calendar it sends a booking link or asks what time suits them.
Yes. On this account over the last 90 days 34% of Setor's replies went out between 8 pm and 8 am, 52% of calls were booked between 6 pm and 8 am, and 22% at the weekend.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Nov 1, 2026. A booked call is a contact marked as booked in the dashboard (Instagram). The best 30 days is the best stretch of 30 consecutive days, here Apr 13 to May 12, 2026. Conversations are people who wrote in the period. Hours and weekdays use Polish time.