At a glance
- Who
- An online personal trainer for men over 30, especially busy fathers. Training and nutrition aimed at losing belly fat, working on mindset as well as physique.
- Problem
- In the last 90 days 2,742 people wrote in the DMs, about 30 a day. At that volume no conversation can be lost, and people write after hours: almost 4 in 10 of Setor's replies went out between 8 pm and 8 am.
- Change
- Setor sends a free plan, asks about the goal and books a free online call. In the best 30 days the account logged 14 sales worth $8,184.
- Scope
- One account, best 30 days of sales. Counted: sales with an amount logged in the dashboard.
Who they are and what they sell
The client is an online personal trainer for men over thirty, especially busy fathers. They combine training and nutrition to lose belly fat, and work on mindset as well as physique.
Almost all the traffic comes from Instagram: 2,730 of 2,742 conversations in the last 90 days. Every sale starts with a free online call, so every DM conversation has one job: book a slot.
Few conversations, so none can be lost
The account isn't huge: in the last 90 days 2,742 people wrote in the DMs, about 30 a day. At that volume no conversation can be lost, and a father who writes once the kids are asleep won't wait until morning.
hi, I'm 41, I have two kids and a belly that keeps growing. I rarely go to the gym because I don't know what to do there. can anything be done?
- next message from the account: the following day
With Setor a message like that gets a reply on Wednesday at 10:40 pm too. In the last 90 days Setor sent 10,382 replies and booked 239 calls, and 123 in the best 30 days, from Sep 28 to Oct 27.
In the best 30 days of sales, from Jul 2 to Jul 31, the account logged 14 sales worth $8,184, about $585 on average. Every one is linked to a DM conversation. In October there were 11 worth $6,351.
How we set Setor up
Setor replies to Instagram DMs and runs the conversation from the first message to a slot in the calendar. The setup comes down to four things.
- QualificationSetor asks what is holding someone back from starting, what they have already tried and what result they would like.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with one short question. In the last 90 days it sent 2,895 of them.
- CalendarSetor offers two slots, and when someone works late or abroad it looks for a time that fits. It asks for an email, books the call in the connected calendar and confirms it in the DM. The meeting is online.
- Automations from comments and storiesA comment under a post or a reply to a story opens a conversation. Someone gets a free training or nutrition plan, and Setor takes it from there.
What Setor doesn't do. It doesn't write training plans or diets, diagnose, or promise results or prices beyond the offer. When someone mentions an illness, such as diabetes, it doesn't advise but points them to a doctor.
Setor replies after hours.
Setor replies when the trainer has finished for the day, is asleep or is off for the weekend.
- 37%of Setor's replies sent between 8 pm and 8 am
- 45%calls booked between 6 pm and 8 am
- 23%calls booked at the weekend
What a conversation looks like
The pattern is simple: a plan to download to start with, questions about what is holding him back and what he has tried, and a slot that fits his life.
- 1Opening
training
here's the plan to download 💪 what's holding you back most right now?
probably laziness. and that at the gym I don't know what to do because I have no plan
a gym without a plan can put you off. have you been before?
I went, but rarely. treadmill and a few dumbbells
- 2Qualification
and what result would you like?
lose a few kilos and get a bit of definition
- 3Booking
thanks for being straight with me. I'd like to invite you to a free online call. when suits you?
best after 8 pm, I'm abroad for work
then how about Tuesday at 9 pm?
works. will it cost me anything?
no, the call is free and doesn't commit you to anything. we'll go through your goals, eating habits and a plan for the start. send me your email too and I'll send the confirmation
sure, writing now
booking Tuesday at 9 pm, the confirmation is on its way to your email 👍
- Tuesday, 9 pm in the calendar
Setor doesn't write the plan, quote prices outside the offer or promise a result. It invites him to a free call where the trainer goes through his goals.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Offer a plan to download in one tap
The first message is a training or nutrition plan, and the questions come after. With about 30 conversations a day, someone who got something right away finds the next questions easier to answer.
- 2
Answer the question about the cost of the call straight
"How much does it cost?" often comes right before booking. One sentence saying the call is free and commits you to nothing is enough.
- 3
Keep slots after 6 pm in the calendar
Almost 4 in 10 of Setor's replies went out between 8 pm and 8 am, and 45% of calls were booked between 6 pm and 8 am. Someone who works late or abroad won't book 12:30.
The honest part
- These are the results of one account. Your numbers may look different. We don't show a before and after: the account was already on Setor before we started measuring reply times, so there is no period without it to compare against.
- All 14 sales in the best 30 days have an amount, but a sale the client didn't log in the dashboard isn't counted, so revenue may be higher. Since Apr 28, 2026 the account has logged 46 sales worth $25,435, 45 of them with an amount.
- This is the account's best period, not a typical month. Results aren't updated, they could be better or worse.
- Setor handles traffic, it doesn't create it. Someone has to write first before a call can be booked. Setor books, and the trainer sells.
Data read from the Setor dashboard on Oct 31, 2026. Amounts converted to USD.
Frequently asked questions
Yes, because at that volume no conversation can be lost, and a father who writes after putting the kids to bed won't wait until morning. In the last 90 days 2,742 people wrote in the DMs, and Setor sent 10,382 replies and 2,895 follow-ups and booked 239 calls.
No. The best 30 days of sales were in July, not a typical month. Results aren't updated, they could be better or worse. Since Apr 28, 2026 the account has logged 46 sales worth $25,435, 45 of them with an amount.
From Jul 2 to Jul 31 the account logged 14 sales worth $8,184, about $585 on average, all with an amount. Every one is linked to a DM conversation. A sale the client didn't log in the dashboard isn't counted, so revenue may be higher. In October there were 11 sales worth $6,351.
Setor works from your offer and doesn't quote prices or terms outside it. On this account it invites people to a free online call, and when someone asks whether the call costs anything, it answers that it is free.
It doesn't give health advice. When someone mentions an illness, for example diabetes, it points them to a doctor, and the trainer sets the rules for such replies in the instructions. Setor also doesn't write training plans or diets or promise results.
Yes. When someone works late or abroad, Setor looks for a time that suits, offers two slots and books the chosen one in the connected calendar. The meeting is online. In the last 90 days 37% of replies went out between 8 pm and 8 am, 45% of calls were booked between 6 pm and 8 am, and 23% at the weekend.