At a glance
- Who
- An online health coach for tired people who want to lose weight or build muscle, and for those who have been looking for help for years. The offer is more energy and a better physique.
- Problem
- In the last 90 days 3,677 people wrote in the DMs, about 41 a day. The account has no connected calendar, so every conversation has to be closed with a booking link.
- Change
- Setor asks why someone is writing now and what they want to change, and sends a booking link for a free call. In the best 30 days it booked 153 calls, and 220 in the last 90 days.
- Scope
- One account, best 30 days. Counted: booked calls.
Who they are and what they sell
The client is an online health coach. They work with tired people who want to lose weight or build muscle, and with those who have been looking for help for years and don't know where to start. The offer is more energy and a better physique.
Almost all the traffic comes from Instagram: 3,591 of 3,677 conversations in the last 90 days. Every sale starts with a free introductory call, so every DM conversation has one job: get someone to book that call.
A conversation without a calendar
The account has no connected calendar, so Setor can't see open slots and doesn't book the call itself. It sends a link to the booking page and then makes sure the reservation went through: it asks which email someone used, so the confirmation reaches the right inbox.
In the last 90 days Setor sent 15,071 replies and booked 220 calls. In the best 30 days, from Jun 3 to Jul 2, it booked 153. Since the first booked call in the dashboard, on Feb 5, 2026, the total is 749.
How we set Setor up
Setor replies to Instagram and Messenger DMs and runs the conversation from the first message to a reserved slot. The setup comes down to four things.
- QualificationSetor asks why someone is writing right now, what they would like to change and what they are already doing about it.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with one short question. In the last 90 days it sent 1,219 of them.
- A booking link instead of a calendarSetor sends a booking link for a free introductory call and asks which email someone used so the confirmation arrives. With a connected calendar it offers slots itself and books the one picked.
- Automations from comments and storiesA comment under a post opens a DM conversation, and Setor takes it from there. On this account such automations have fired 1,627 times so far.
What Setor doesn't do. It doesn't diagnose, read test results, or recommend supplements, diets or medication. It gathers context and invites people to a call, and the trainer's team discusses the scope and cost of working together.
Conversations after hours.
Setor replies when the coach is asleep or off.
- 1 in 5of Setor's replies sent between 8 pm and 8 am
- 36%calls booked between 6 pm and 8 am
- 1 in 4calls booked at the weekend
What a conversation looks like
The pattern is simple: a question about the reason, a question about what someone is already doing, and a booking link instead of a calendar.
- 1Opening
hi, I followed you because I'd like to lose weight, but I don't know where to start
we can help with that. why are you interested in this right now?
I've been thinking about it for a long time, but I don't want to hurt myself. I want to do it sensibly
- 2Qualification
it's worth fitting the strategy to you. what are you doing about it right now?
nothing, because I don't know how to do it properly. I train three times a week, and regular meals are a problem for me
thanks for telling me. we'll start with a short call where we fit the strategy around your training and daily rhythm. any objection?
sure. and how much will all this cost?
- 3Booking
the introductory call is free, and the scope and cost of working together are discussed on the call. we have a convenient calendar, shall I send you the link?
yes, send it
sending the booking link, please pick a time that suits you 🙂
I picked a time and booked
great! which email did you use? I need to check the confirmation will arrive
I used my private address
perfect, the confirmation should arrive at that address. make sure you're somewhere quiet 🙂
- Slot picked through the booking link
Setor doesn't assess health or test results. It invites her to a free introductory call where the trainer's team discusses the scope and cost of working together.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Ask why someone is writing right now
The question opens the conversation and shows at once whether someone is ready or just looking around. At about 41 conversations a day, one question is enough, not a questionnaire.
- 2
No calendar: send a link and ask for the email
If you don't have a connected calendar, send the booking link, then ask which email someone used. That way you know the reservation exists, not only that someone wrote "yes".
- 3
Look at months, not the record
The best 30 days brought 153 calls, but October brought 39 and June 149. If you only count the record, you won't notice the drop.
The honest part
- These are the results of one account. Your numbers may look different. We don't show a before and after: the account was already on Setor before we started measuring reply times, so there is no period without it to compare against.
- The account has no connected calendar. A call counts as booked when Setor marks it so after the person confirms the reservation. 145 of the 220 calls booked in the last 90 days also have a calendar entry in the dashboard, and the rest rely on the conversation alone, so we don't know how many took place.
- The account doesn't record sale amounts (the dashboard has 54 won calls and none has an amount), so we don't give revenue or return on investment.
- Setor handles traffic, it doesn't create it. The number of conversations depends on the account's reach, not only on Setor.
- This is the account's best period, not a typical month. Results aren't updated, they could be better or worse.
Data read from the Setor dashboard on Oct 31, 2026.
Frequently asked questions
Yes. This account has no calendar, so Setor sends a booking link to a free intro call and asks which email someone used so the confirmation arrives. With a connected calendar Setor sees open slots, offers two specific ones and books the chosen one itself.
A conversation is counted as booked when Setor marks it so after the contact confirms the reservation. 145 of the 220 calls booked in the last 90 days also have a calendar entry in the dashboard, and the rest come from the conversation alone, so we don't know how many of them took place.
No. It doesn't diagnose, assess test results or recommend supplements, diets or medication. It asks why someone is writing and what they are already doing, then invites them to a free intro call. The trainer's team discusses the scope and cost of working together, and the trainer sets the rules for replying to health questions in the instructions.
No. The best 30 days, Jun 3 to Jul 2, brought 153 calls, but that's not a typical month. Results aren't updated, they could be better or worse. The number of calls depends on the account's reach, not only on Setor. Since Feb 5, 2026 there are 749 in the dashboard.
A comment under a post opens a conversation in the DM, and Setor takes it from there. On this account such automations have fired 1,627 times so far. In the last 90 days 3,677 people wrote in the DMs, about 41 a day, and Setor sent 15,071 replies and 1,219 follow-ups.
In the last 90 days 1 in 5 of Setor's replies went out between 8 pm and 8 am, 36% of calls were booked between 6 pm and 8 am, and 1 in 4 at the weekend.
No. The account doesn't log sale amounts (the dashboard has 54 won calls and none has an amount), so we don't give revenue or return on investment.