At a glance
- Who
- A coach and specialist in health and fitness for women over 35, working online. Sells one-to-one coaching and starts with a free video call of about 15 minutes.
- Problem
- Many women write to the account at once: in the last 90 days there were 3,043 conversations. Each describes her situation in her own words, often in a long message, and waits for a reply.
- Change
- Setor runs the conversation from the first question to a video call slot. In the best 30 days it booked 57 calls, in the last 90 days 93.
- Scope
- One account, best 30 days. Counted: booked calls.
Who they are and what they sell
The client is a coach and specialist in health and fitness for women over 35. They run one-to-one coaching online for women who struggle with low energy, with a weight and belly that won't move despite diets and training, and with the chaos left by many attempts that gave no lasting result.
Traffic comes from Instagram. In the last 90 days there were 3,043 conversations and Setor sent 11,768 replies. Every sale starts with a short video call, so every DM conversation has one job: book a slot.
How we set Setor up
Setor replies to Instagram DMs and runs the conversation from the first message to a slot in the calendar. The whole setup comes down to four things.
- QualificationSetor asks what the woman is struggling with, what she has already tried and what would have to happen for a plan to make sense for her. It doesn't book people outside the group the offer is for.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with one short question.
- CalendarThe account has a calendar connected. Setor offers two slots, asks for a name, phone number and email, books whichever she picks, and the confirmation with a Google Meet link goes to her email.
- Friends and blacklistSetor doesn't message people the trainer follows or accounts on the blacklist.
What Setor doesn't do. It doesn't write training plans or meal plans, read test results or promise outcomes such as weight loss. It gathers context and books the call, and the trainer builds the plan for the woman.
DMs don't go quiet in the evening or at weekends.
Setor replies outside the trainer's working hours too. Below are the last 90 days: 93 booked calls and 11,768 replies from Setor.
- 24%of Setor's replies sent between 8 pm and 8 am
- 43%of calls booked between 6 pm and 8 am
- 1 in 5calls booked at the weekend, roughly
What a conversation looks like
The pattern is simple: a question about what she is struggling with, a check that she wants to change it, and an invitation to a short video call with two slots to choose from.
- 1Opening
what are you struggling with most right now?
I'm 38, my weight is stuck and I have no energy. I tried counting calories but I'm hungry all the time and tired of all this trying
thank you for writing so honestly, a lot of women struggle with this
and honestly, do you want to finally figure this out, or is it not the moment yet?
I do, I'm done with the chaos
- 2Qualification
what would have to happen for you to feel such a plan makes sense?
I'd like a concrete plan made for me, not just counting calories
- 3Booking
the best way is a short video chat, about 15 minutes. we'll go through your situation and you'll see what a plan for you could look like, even if we don't end up working together. I have Wednesday 10:00 or 10:30 am, which works?
10:30
great, send me your name, phone number and email too and I'll put you down for 10:30
sending now 🙂
booked for Wednesday 10:30 am, the Google Meet link is on its way to your email 🙂
- Wednesday, 10:30 am in the calendar
Setor doesn't read test results and doesn't promise anything. For that, it invites her to a call with the trainer.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Reply when people write
43% of calls were booked between 6 pm and 8 am, and about 1 in 5 at the weekend. If you only reply during working hours, those conversations wait until morning or Monday.
- 2
Listen first, then invite
Women write long messages about their situation. A reply that goes back to what they wrote and only then invites them to a call turns that message into the start of a relationship. All 57 calls from the best 30 days were booked in threads where Setor had replied first.
- 3
Invite to a short call instead of selling in the DM
A video call takes about 15 minutes and commits to nothing. It is easier to say yes to a quarter of an hour than to coaching.
The honest part
- These are the results of one account. Your numbers may look different.
- The account doesn't record sale amounts, so we don't give revenue or return on investment.
- Setor handles traffic, it doesn't create it. The number of conversations also depends on the account's own reach, not only on Setor.
- We don't show a before and after comparison: Setor was already on the account when we started logging its replies (Jul 7, 2026), so there is no clean “before” period.
Data read from the Setor dashboard on Oct 31, 2026.
Frequently asked questions
It shouldn't. Setor asks what the woman is struggling with, what she has already tried and what would have to happen for the plan to make sense for her, and it doesn't book people outside the group the offer is for.
It is a free video call of about 15 minutes, which is where the sale of 1:1 coaching starts. The account has a connected calendar: Setor offers two slots, asks for a name, phone number and email, books the chosen one, and the confirmation with a Google Meet link goes to the email.
Setor collects context: what someone is struggling with, what they have already tried and what they expect. It doesn't diagnose, assess test results or promise results. When it doesn't know the answer, it asks the trainer before replying.
In the last 90 days there were 3,043 conversations, and Setor sent 11,768 replies. Each woman describes her situation in her own words, often in a long message, and waits for a reply. Setor answers each one and takes her to a slot for the video call.
All of them. All 57 calls from the best 30 days, Aug 22 to Sep 20, 2026, were booked in threads where Setor had replied first. In 90 days 93 calls were booked: 43% between 6 pm and 8 am, about 1 in 5 at the weekend, and 24% of Setor's replies went out between 8 pm and 8 am.
No. Setor doesn't message people the trainer follows or accounts on the blacklist. The account doesn't log sale amounts, so we don't give revenue or return on investment.