At a glance
- Who
- A mentor for women's inner transformation. Work with beliefs, blocks and patterns. Sales start with a call with the mentor.
- Problem
- 328 people wrote in April, 165 in May. Each first told her story and only then got a slot, and 8 of 15 calls were booked after 6 pm or before 8 am.
- Change
- Setor ran the conversations from the first question to a slot and booked 15 calls, 14 of them in the best 30 days.
- Scope
- One account, best 30 days. Counted: booked calls.
Who she is and what she sells
The client is a mentor for women's inner transformation. She works with beliefs, blocks and patterns, and she starts the sale with a call with the mentor.
All the traffic comes from Instagram: 328 conversations in April and 165 in May. The first booked call on the account is from Apr 15, 2026.
How we set Setor up
Setor replies to Instagram DMs and runs the conversation from the first message to a slot in the calendar. The whole setup comes down to four things.
- QualificationSetor asks what made someone write, in which area of life they feel the block, what they have already tried and what their day would look like without it.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with one short question.
- CalendarSetor is connected to the calendar, offers a few slots and books whichever the person picks. It asks for an email address to send the confirmation to.
- Automations from storiesA reply to a story opens a DM conversation. On this account 12 conversations started that way. Setor takes it from there.
What Setor doesn't do. It doesn't provide therapy or sessions, diagnose, give health advice or promise results. It gathers context and books the call, and the mentor works with the client. You can take over any conversation at any time.
What a conversation looks like
The pattern is simple: a question about what made someone write, questions about what they've already tried and a few slots to choose from.
- 1Opening
hi 🙂 what made you write to me?
I want to finally open up to people, something keeps blocking me
thank you for saying that. where do you feel the block most: at work, in relationships or inside yourself?
at work and around people, I'm afraid I'll say something wrong
- 2Questions
have you tried anything to deal with it?
podcasts, a bit of yoga, but it comes back
and if that block stopped holding you back, what would your day look like?
I'd be calmer and more confident
- 3Booking
I'd like to invite you to a call, we'll learn about your situation and see whether we can help. I have Monday 4:30 pm or Tuesday 6 pm
tuesday
send me your email please, I'll send the confirmation
writing now
booked 🙂 Tuesday at 6 pm, the confirmation is on its way to your email
- Tuesday, 6 pm in the calendar
Setor doesn't provide therapy or promise results. It invites the person to a call, and the mentor works with the client.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Start with a question about the person, not the offer
The first questions are about what's going on and what someone has already tried. In April, with 328 conversations, 7 calls were booked, and in May, with 165 conversations, 8.
- 2
Offer an evening slot too
8 of 15 calls were booked between 6 pm and 8 am. If you only offer working hours, some people have no way to book.
- 3
Ask for an email address when booking
Setor sends the confirmation with the time to it. On this account 14 of 15 booked calls have an email on record, so there's a way to remind people.
The honest part
- These are the results of one account over a short period. Your numbers may look different.
- The best 30 days start on Apr 15, 2026. Setor handles traffic, it doesn't create it.
- Of 14 meetings in the calendar, one is marked as a sale, with no amount, so we don't give revenue. Two are marked as no-shows.
- The evening and weekend figures come from 15 calls, so they describe this one account, not a rule.
Data read from the Setor dashboard on Oct 31, 2026.
Frequently asked questions
On the account in this case study Setor, an AI setter for Instagram DMs, booked 15 calls, 14 of them in the best 30 days. It is one account and a short period, so treat it as an example, not a promise. Setor runs the conversation up to the slot, and the mentor works with the client.
No. Setor doesn't provide therapy or sessions, diagnose, give health advice or promise results. It gathers context and books a call with the mentor, and you can take over any conversation at any moment.
Connect your calendar: Setor sees open slots, offers a few specific ones and books whichever the person picks. Without a connected calendar it sends a booking link or asks what time suits them.
Yes. On this account 8 of 15 calls were booked between 6 pm and 8 am, and 1 of 15 at the weekend.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Oct 31, 2026. A booked call is a contact marked as booked in the dashboard. The best 30 days are the best window of 30 consecutive days, and the figures on conversations with leads cover Instagram.