At a glance
- Who
- Maths tutoring with its own online course preparing for the basic-level matura. The course of recorded lessons is bought on the spot, with no call.
- Problem
- Students and parents write a few months before the exam, often with a backlog and a question about price. In 16 days there were 203 conversations, and the exam date presses.
- Change
- The account sells through DMs: it asks who is writing and what they struggle with, shows the course and sends a link with a discount code. In 16 days 3 conversions.
- Scope
- One account, first 16 days. Counted: conversions marked in the dashboard, with no calls.
Who they are and what they sell
The client runs maths tutoring and sells an online course preparing for the basic-level maths matura. The course mostly consists of recorded lessons, worksheets and a study planner.
Sales happen straight in Instagram DMs: with no calls or intro consultations, the person gets a purchase link and a discount code.
How it was set up
The account was set up to close sales in Instagram DMs. The whole setup comes down to three things.
- QualificationSetor asks whether a student or a parent is writing, which year and level the exam is and what the biggest struggle is.
- Closing in the DMThe account doesn't book calls. Setor presents the course of recorded lessons, sends a link with a discount code and asks to be told once someone is inside.
- Follow-ups and a check after purchaseWhen someone stops replying, Setor comes back with a short question. After a purchase it checks how the studying is going.
What Setor doesn't do. It doesn't propose phone calls or intro consultations and doesn't promise an exam result. The account owner can take over a conversation at any time.
What a conversation looks like
The pattern is simple: who is writing, which year the exam is, what the struggle is, then the course, the link and a discount code.
- 1Opening
hi, I'm looking for something for the maths matura, I have a lot of gaps
hey! are you writing as a student or a parent? and which year is the exam?
I'm a student, exam this year, basic level
- 2Problem
okay, what's the biggest struggle in maths right now?
a bit of everything, the gaps and a resit on top
with gaps like that it's easy to feel that way. do you just want to pass or do you have a specific score in mind?
just pass
- 3Course and link
I have a course that takes you from the gaps to a pass: recorded lessons, worksheets and a study plan. would a simple plan like that work for you?
I think so
there's a discount code right now, link below. tell me once you're inside and I'll show you where to start
going in
done
great, let's start learning 🤍 the details are on their way to your e-mail
- Purchase confirmed by the student
Setor doesn't promise an exam result and doesn't propose calls. The move to purchase happens in the DM.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Year and level of the exam first
For someone sitting the exam in a year or two, a course for now is the wrong fit, and someone else asks about the advanced level. One question settles whether there is anything to talk about.
- 2
Send the link as soon as someone says “I'm in”
In one conversation, 9 minutes passed between “going in” and “done”, and the link went out after a minute.
- 3
Come back after the purchase and ask how it's going
A check-in message after a purchase opened a conversation about what blocks someone on a worksheet. Two of the three conversions were marked during exactly such a conversation.
The honest part
- These are the results of one account, and there are three conversions. That is too few to draw conclusions about effectiveness.
- The data is from February and March 2026.
- A conversion here is a contact marked in the dashboard as a course purchase. In two conversations the purchase was confirmed in words on Feb 11 and 12, but they were only marked on Mar 3, at a check-in message. In the third the person got a link and asked about access, without confirming a purchase.
- The account doesn't record sale amounts, so we don't give revenue. We record which replies Setor wrote only since Jul 7, 2026, so we can't split Setor's replies from manual ones: the conversations also contain voice notes sent from the account.
Data read from the Setor dashboard on Oct 31, 2026.
Frequently asked questions
Setor AI is an AI setter for Instagram and Messenger DMs. It replies to every message, asks what the person needs, follows up after a few hours and, with a connected calendar, books the call. On this account it sold a course straight in DMs, with no calls: the dashboard marked 3 conversions across 203 conversations in 16 days, which is too few to promise a result.
Setor can run a sales conversation in DMs and send a link to buy a course. On the account in this case study the dashboard marked 3 conversions across 203 conversations in 16 days, which is too few to promise a result.
Yes, once you connect a calendar: Setor sees open slots, offers two specific ones and books whichever the person picks. Without a connected calendar it sends a booking link or asks what time suits them. This account sold the course straight in DMs, so it didn't use a calendar.
No. Setor works from our refined sales instructions plus your offer and makes no promises outside it.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Oct 31, 2026. A conversion is a contact marked in the dashboard as a course purchase. The 16-day window runs from the first to the third conversion, Feb 16 to Mar 3, 2026, and holds 203 conversations with a message from the other side.