At a glance
- Who
- A creator of online courses on working with AI, who also runs implementations and mentoring for companies. Two courses: Claude as a work assistant and video editing with AI.
- Problem
- One Instagram account attracts learners and business owners. The first need a course, the second a call about implementation, and the account had automations that sent material within seconds.
- Change
- Since Sep 30, 2026 Setor runs the conversations. In 30 days 89 sign-ups: 6 calls about implementation, the rest joined the course waitlist.
- Scope
- One account, best 30 days. Counted: sign-ups from DMs, 6 of them are calendar calls.
Who they are and what they sell
The client creates online courses on working with AI and runs implementations for companies. The first course teaches how to use Claude as an everyday work assistant, the second turns a single recording into a reel, a post and a carousel in one style. The courses are still in preparation, so for now the client collects a waitlist.
All the traffic comes from Instagram. In the last 90 days there were 4,935 conversations there, and Setor replied in 903 of them. Some start with a comment under a reel: a keyword sends a download, and Setor takes the conversation from there.
Three offers, one Instagram
Under one reel you get a hobbyist who wants to learn editing, a salon owner who would rather have it done for them, and a business owner who wants to build automations themselves. Each needs something different: a course, a call about implementation or a call about mentoring.
The account already had automations, so reply speed wasn't the problem. In the 90 days before Setor 98% of replies went out within 5 minutes, and the typical one after 3 seconds. An automation can send a link, but it won't ask who you are and what you're looking for.
How we set Setor up
Setor has been on the account since Sep 30, 2026. It replies to Instagram DMs and steers each person to what suits them. The whole setup comes down to four things.
- Recognising who is writingSetor checks whether someone wants to learn or runs a company and wants it implemented. Learners get a course, business owners a short call about implementation.
- Questions before the offerFirst one question about where someone gets stuck or what eats their time. The course comes up after the third question at the latest, sooner if the person asks.
- Waitlist and calendarThe courses are in preparation, so Setor asks for an e-mail for the list. Calls about implementation are booked through the connected calendar.
- Follow-ups and commentsWhen a conversation stops halfway, Setor comes back with one tip for the person's problem (641 follow-ups). A comment with a keyword opens a DM conversation (30 active automations).
What Setor doesn't do. It doesn't give course dates or lengths, doesn't promise implementation results and doesn't quote the implementation price in a DM: that comes up on the call. It doesn't offer a call about implementation to someone without a company.
DMs don't sleep in the evening.
Setor replies when the creator has finished for the day, is asleep or is off for the weekend. Data from the 30 days since the start.
- 31%of Setor's replies sent between 8 pm and 8 am
- 1 in 3sign-ups made between 6 pm and 8 am
- 1 in 3sign-ups made at the weekend
What a conversation looks like
The pattern is simple: something free to start with, one question about what eats the time, then the course and a request for an e-mail.
- 1Opening
just dropping in 🙂 what do you get stuck on most with AI right now?
mostly editing reels, it eats my whole evenings
- 2Question
with editing reels, what takes the most time?
captions and cutting, and then the cover and a post on top
- 3Course and list
from one recording you can make a reel with captions and animations, a cover, a post and a carousel in one style. that's what the course teaches
the course is still being made, I'm collecting a waitlist. send me your e-mail and I'll let you know when we start
sure, typing my e-mail now 👍
thanks, I'll let you know when we start
- Added to the course waitlist
Setor gives the price of a course only when someone asks, and gives no dates.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Work out who is writing before you offer anything
6 people got a call about implementation, and the rest of the sign-ups joined a course. A call link for everyone would have wasted both sides' time.
- 2
Give the material, then ask
A comment with a keyword sends the material, and the first question comes only after it. 30 active automations turn comments into conversations.
- 3
Collect a waitlist before the course is ready
88 of 90 sign-ups left an e-mail. A waitlist at the start is one message: “send me your e-mail, I'll let you know when we start”.
The honest part
- These are the results of one account over one month. Setor has been on it since Sep 30, 2026, so we don't yet know how many of the 89 will buy a course.
- 89 are sign-ups, not sales: almost all left an e-mail for courses that are still being made. The account doesn't record sale amounts, so we don't give revenue.
- We don't show a before and after. The account already had automations replying within seconds, so reply time isn't what changed, and we have no pre-Setor sign-ups to compare with.
- Setor handles traffic, it doesn't create it. The 4,935 conversations in the last 90 days also reflect the reach of the reels and the keyword comments.
Data read from the Setor dashboard on Oct 31, 2026. A sign-up is a contact marked as a conversion in the dashboard: a place on the course waitlist or a booked call.
Frequently asked questions
Setor AI is an AI setter for Instagram and Messenger DMs. It replies to every message, asks what the person needs, follows up after a few hours and, with a connected calendar, books the call. On this account it collected 89 sign-ups in 30 days: 6 calls about implementation, and almost all the rest joined the course waitlist.
Yes. On the account in this case study Setor works out whether someone wants to learn or wants an implementation, and offers a course or a call. It collected 89 sign-ups in 30 days.
Yes. In the instructions you say the course is in preparation, and Setor asks for an e-mail and marks the sign-up in the dashboard. It doesn't give dates that aren't in the instructions.
Connect your calendar: Setor sees open slots, offers specific ones and books whichever the person picks. Without a connected calendar it sends a booking link or asks what time suits them.
Yes. On this account 31% of Setor's replies went out between 8 pm and 8 am, and 1 in 3 sign-ups was made between 6 pm and 8 am and 1 in 3 at the weekend.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Oct 31, 2026. A sign-up is a contact marked as a conversion in the dashboard: a place on the course waitlist or a booked call (88 of 90 left an e-mail, 6 have a calendar slot). The best 30 days is the best window of 30 consecutive days, Oct 2 to Oct 31, 2026.