At a glance
- Who
- An online business mentor for people with a full-time job. Teaches how to build an extra online business in 1 to 2 hours a day without quitting the job. A DM conversation leads to the mentoring offer.
- Problem
- In the best 30 days 1,092 people wrote in, 36 a day, and a conversation with someone after work runs long: the median is 15 messages from the person before they get the offer.
- Change
- Setor asks about the person's work situation, goal and daily time, and sends the mentor's offer as a document. In the best 30 days it did so 218 times, and 89.1% of replies went out within 5 minutes.
- Scope
- One account, best 30 days. Counted: conversations taken to the offer.
Who they are and what they sell
The client is an online business mentor for people who work a regular job and want to build something of their own after hours. He teaches how to build an extra online business in one to two hours a day, without quitting. His audience has a job, some time in the evening and a question about where to start.
All the traffic comes from Instagram, and a conversation is opened by a new follow, among other things. In the best 30 days, from Jan 18 to Feb 16, 2026, 1,092 people wrote in.
A conversion in this case study is one specific moment: after a DM conversation, the person receives a document with the mentoring offer from Setor. That was the case in all 218. It is not a calendar booking and it is not a sale.
How many conversations there are to handle
In the best 30 days 1,092 people wrote in, 36 a day on average. A conversation with someone who works a regular job doesn't end after one question: the median is 15 messages from the person before they get the offer. These conversations happen when someone has a moment, often early in the morning or in the evening.
hi, I'm just home from work and looking for an idea of my own. do you have something for someone with no experience?
- next message from the account: the following day
With Setor the reply comes within minutes. In those 30 days 89.1% of replies went out within 5 minutes, and the typical reply took 2 minutes. Only 3 of 1,092 conversations got no reply.
In the best 30 days 218 conversations ended with the offer being sent, one in five. From Nov 28, 2025 to Mar 9, 2026 the account logged 335 such conversions in total.
How we set Setor up
Setor replies to Instagram DMs and runs the conversation from the first message to the offer. This account doesn't book slots in a calendar: the goal of the conversation is the offer. The whole setup comes down to four things.
- QualificationBefore the offer, Setor asks what someone does after work, what they're looking for and how much time a day they really have: 30 minutes or 1 to 2 hours. The criteria for who fits the offer were set by the mentor.
- The offer as a documentInstead of writing long messages, Setor sends a document the mentor prepared with the mentoring offer. This is the moment the dashboard logs the conversion.
- Follow-upsWhen a conversation stops after the offer is sent, Setor comes back a few hours later with one short question. A rule on this account: follow-ups only between 7 am and 8 pm.
- First message after a followA new follower gets a short message asking about their situation and the conversation starts on its own. Setor takes it from there.
What Setor doesn't do. It promises no earnings or results beyond the mentor's offer and it doesn't make answers up: when someone asks about something outside the offer, Setor asks the mentor before replying.
What a conversation looks like
The pattern is simple: questions about the person's situation after work, a short recap and a document with the offer instead of a long speech.
- 1Opening
hey, thanks for the follow! are you already building something of your own after hours, or still looking for an idea? 🙂
still looking
cool 😄 and what do you do day to day after work?
I have a regular job, I'm tired in the evening
what would you most like an extra source like this to sort out for you?
more peace of mind, I have a loan and want a cushion
- 2Qualification
and how much can you really put into something of your own each day, closer to 30 minutes or to 1 to 2 hours?
about an hour
okay, so a job, a loan and an hour a day for something of your own. did I get that right?
yes
- 3Offer
that's doable 🙂 instead of writing an essay here I put together a document with everything laid out. want me to send it?
sure
here you go, the details of the mentoring. let me know once you've read it
- next message from the account: a few hours later
so, did you get a chance to look at the document?
- Offer sent
Setor doesn't promise earnings and doesn't quote results outside the offer. After the offer is sent, the mentor takes the conversation on.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Reply within minutes
In those 30 days 89.1% of replies went out within 5 minutes, and only 3 of 1,092 conversations got no reply. In a conversation that runs to a dozen or more messages, every long pause is a chance for someone to drop off.
- 2
Ask about time, not only the goal
The mentor set up a question about how much time a day someone really has: 30 minutes or 1 to 2 hours. That one question quickly shows whether the offer fits someone's day.
- 3
Come back during the day, not at night
After the offer is sent, Setor comes back a few hours later with a short question about the decision, between 7 am and 8 pm. 43% of the conversions over the whole period came between 6 pm and 8 am and 20% at the weekend, so someone has to reply in the morning and the evening too.
The honest part
- These are the results of one account from Jan 18 to Feb 16, 2026. Your numbers may look different.
- A conversion is not a calendar booking, it is the moment the offer is sent. The account doesn't log sales or amounts, so we don't know how many people bought and we don't give revenue.
- Setor handles traffic, it doesn't create it. The 1,092 conversations in those 30 days came from the account's reach, and the mentor runs the offer and what comes next.
Data read from the Setor dashboard on Nov 1, 2026.
Frequently asked questions
Setor AI is an AI setter for Instagram and Messenger DMs. It replies to every message, qualifies leads and follows up after a few hours. On this account it took 218 conversations to the mentor's offer in the best 30 days. That is not a calendar booking and not a logged sale.
On the account in this case study, in the best 30 days 218 people went from a DM conversation to the mentoring offer, and 89.1% of replies went out within 5 minutes. The data is from Jan 18 to Feb 16, 2026, and the account doesn't log sales.
No. Setor runs on our refined sales instructions and the mentor's offer, so it promises no earnings or results beyond the offer. When a lead asks something Setor doesn't know, it asks the mentor before replying.
Connect your calendar: Setor offers two slots, asks for an email and a phone number and books whichever the person picks. Without a connected calendar it sends a booking link or asks what time suits them. On the account in this case study the conversation led to an offer in a document, not to a calendar.
A contact who, after a DM conversation, received the mentor's offer document from Setor. That was the case in all 218. It is not a calendar booking and not a logged sale.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Nov 1, 2026. A conversion is a contact marked as converted in the dashboard (Instagram). The best 30 days is the best stretch of 30 consecutive days, here Jan 18 to Feb 16, 2026. Reply time is the time from the lead's message to the account's reply on Instagram. Hours and weekdays use Polish time.