At a glance
- Who
- An online e‑commerce and dropshipping trainer. Teaches how to launch an online store, pick a product and a supplier, and run organic marketing and ads. Every sale starts with a free call with the mentor.
- Problem
- Before Setor only 31.9% of Instagram replies went out within 5 minutes, and a typical reply took 70 minutes. The slowest waited 21.8 hours.
- Change
- Since Oct 18, 2026 Setor runs the conversations: it asks about age, time and starting budget and books a call with the mentor. In the first two weeks the account logged 8 sales worth $3,564.
- Scope
- One account, first two weeks. Counted: sales with an amount logged in the dashboard.
Who they are and what they sell
The client is an e‑commerce and dropshipping trainer. He teaches how to launch your own online store: choose a product, a supplier and a fulfilment model, then run organic marketing and paid ads. His audience is people who are only starting to sell online.
Conversations start on Instagram, with a keyword comment under a reel, and mostly run on WhatsApp. Since Oct 18, 167 people have replied there, and 56 have written in Instagram DMs. Every sale starts with a free 30-minute call with the mentor, so every conversation has one job: book a slot.
What wasn't working
The account sells through conversation, and people write when they have a moment, often after work. Before Setor, a reply on Instagram usually came after an hour, and in one conversation in seven nobody replied at all.
hello, in this model do I need a warehouse? I'd like to try it alongside my job
- next message from the account: the following day
The 90 days before Setor tell the same story. On Instagram only 31.9% of replies went out within 5 minutes, a typical reply took 70 minutes and the slowest 10% waited 21.8 hours. In 14.9% of conversations there was no reply at all.
How we set Setor up
Setor has been on the account since Oct 18, 2026. It runs the conversation from the first message to a slot in the mentor's calendar. The whole setup comes down to four things.
- QualificationBefore offering a slot, Setor checks that someone is an adult, what they do, how long they have been thinking about selling online, how many hours a day they can give it and how much they can invest to start.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with one short question.
- CalendarSetor offers two slots, asks for a phone number or an email, books the call in the mentor's calendar and confirms it.
- Automations from comments and storiesA keyword comment under a reel sends the free course on selling online straight away and opens a conversation. Setor takes it from there.
What Setor doesn't do. It doesn't sell in the chat, doesn't quote the price of the training and doesn't promise earnings. It gathers context and books a call with the mentor, and the mentor closes the sale.
What changed
We compare Instagram across two periods: the 90 days before Setor and the last 90 days. On Setor's side that is only the first two weeks, so the sample is small.
| Metric | before Setor | with Setor | |
|---|---|---|---|
| Typical reply time | 70 minutes | 2.6 minutes | |
| Slowest 10% of replies | 21.8 hours | 5.4 minutes | |
| Replies to lead messages | 69 | 66 |
Instagram. Before Setor: 90 days (69 replies). After: Setor's replies from the last 90 days, which means its first two weeks of work (66 replies). The account had no auto-reply answering within seconds before, so the median is comparable.
Most conversations run on WhatsApp, though, where we have no before and after. Since Oct 18, 167 people have replied there, and together with Instagram the account booked 26 calls: 25 on WhatsApp and 1 on Instagram.
In that time 8 calls ended in a sale worth $3,564 in total. Every sale is linked to a WhatsApp conversation.
What a conversation looks like
The pattern is simple: a free course to start with, questions about time and budget and two slots to choose from.
- 1Opening
hey, thanks for the comment 🙂 I have a free course on selling online from scratch, want me to send it?
yes please
here you go 🙌 and what do you do day to day?
I have a regular job and I'm looking for an extra source of income
- 2Qualification
how many hours a day can you really put into this?
about two
two hours a day is workable. have you tried anything in online sales before?
not yet
and how much are you planning to invest at the start, in learning and first tests?
I don't know how much is needed to begin
you can start smaller or bigger, we'll work that out on the call
- 3Booking
I'd like to invite you to a free call with the mentor, 30 minutes, to get to know your situation and see whether this is for you. does Wednesday 6 pm or Thursday 12 pm work?
wednesday
send me your number and I'll confirm the slot
sure
booked 🙂 talk soon!
- Wednesday, 6 pm in the calendar
Setor doesn't quote the price of the training and doesn't promise earnings. For those questions, it invites them to a call.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Reply in minutes, not hours
On Instagram a typical reply took 70 minutes, now it takes 2.6. Within 5 minutes now goes 86.4% of replies instead of 31.9%. Someone asking about selling online is asking now, not in an hour.
- 2
Check age, time and budget before you book a call
Being an adult, hours a day and a starting budget are three questions that tell you whether it's worth the mentor's time. Setor asks them in the conversation, not in a form.
- 3
Invite to 30 minutes, not to a sale
A free 30-minute call where you get to know the situation and check whether it's right for the person. In two weeks 8 such calls ended in a sale.
The honest part
- These are the results of one account that has been working with Setor since Oct 18, 2026, so two weeks. That is a short time and a small sample.
- The before and after covers Instagram only and a small sample: 69 replies before Setor and 66 after. The sales and most conversations happen on WhatsApp, where we have no comparison.
- Amounts are logged by the client's team, so real sales may be higher. All 8 sales have an amount.
- Setor handles traffic, it doesn't create it. Conversations start with the mentor's reels and comments, and the mentor closes the sale on the call.
Data read from the Setor dashboard on Nov 1, 2026. Amounts converted to USD.
Frequently asked questions
Setor AI is an AI appointment setter for social media DMs. It replies to every message, qualifies leads, follows up after a few hours and books the call into a connected calendar. On this account conversations start on Instagram, with a keyword comment under a reel, and mostly run on WhatsApp. The first two weeks logged 8 sales worth $3,564.
On the account in this case study, 8 sales worth $3,564 were logged in the first two weeks with Setor, and Instagram replies within 5 minutes rose from 31.9% to 86.4%. That is a short time and one account, so treat it as a first signal, not a guarantee.
No. Setor runs on our refined sales instructions and the mentor's offer, so it promises no earnings or results. It doesn't quote the price of the training either, it invites people to a call with the mentor.
Connect your calendar: Setor offers two slots, asks for a phone number or an email and books whichever the person picks. Without a connected calendar it sends a booking link or asks what time suits them.
They start on Instagram, with a keyword comment under a reel, and mostly run on WhatsApp: since Oct 18, 167 people have replied there and 56 have written in Instagram DMs. All 8 sales are linked to WhatsApp conversations.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Nov 1, 2026. A sale is a sales call marked as won, and the amount is the sum of logged amounts. A booked call is a contact marked as booked (Instagram and WhatsApp). The before and after covers Instagram: the 90 days before Setor's first reply and the last 90 days.