At a glance
- Who
- An online high ticket closing training: remote sales taught from scratch and help finding a first offer. Every sale starts with a free call of 30 to 40 minutes.
- Problem
- A call takes half an hour, and many people who write have no time to study, no financial room at all or are after something passive. In the window with 73 calls, 64 of 389 new contacts had the stage “disqualified”.
- Change
- Setor vets the candidate in the DM and books a slot in the calendar itself. In the best 30 days it booked 73 calls, and from May 11 to Sep 22, 2026 134 in total.
- Scope
- One account, best 30 days. Counted: booked calls.
Who they are and what they sell
The client runs a high ticket closing training, meaning remote sales of high-priced services. It teaches from scratch and helps find a first offer. It isn't just a course: every sale starts with a free call of 30 to 40 minutes, where the client checks whether someone can get into closing.
All the traffic comes from Instagram. In the DM conversation Setor has one job: book a qualified person onto that call.
The bottleneck: qualification
A call runs up to 40 minutes, so every wrong fit costs the mentor half an hour. And a training in a sales career draws plenty of people with no time to study, no financial room at all or a wish for something passive.
In the window with 73 booked calls, 389 new contacts appeared in the dashboard, and 64 of them have the stage “disqualified”. Questions asked before the slot do that sorting instead of the mentor.
How we set Setor up
Setor replies to Instagram DMs and runs the conversation from the first message to a slot in the calendar. The whole setup comes down to four things.
- Qualification before the slotSetor asks about sales experience, what draws someone to closing, how much time they have to study and whether they are ready to invest in themselves. It doesn't offer a slot after the first answer.
- Screening outAnyone with no time to study, no financial room at all or a wish for something passive gets no slot. Setor doesn't book such a call.
- CalendarSetor sees open slots in Calendly, offers the nearest full hours and books it itself. It collects a name, phone number and e-mail, and a confirmation with short videos to watch goes to the e-mail.
- Friends left aloneSetor doesn't enter conversations with people the account follows itself. You can take over a conversation at any time.
What Setor doesn't do. It doesn't promise a job or earnings and doesn't go through the details of the offer in a DM. It books the call, where the mentor presents the offer.
What a conversation looks like
The pattern is simple: questions about experience, time and ability to invest, then a slot and the details to book.
- 1Opening
start
hey, do you already have sales experience or are you just getting into it?
just getting into it, I work in a warehouse for now
- 2Qualification
okay, and what draws you to closing?
I want to work remotely, I like talking to people and I want to earn more than now
got it. how many hours a day could you put into learning?
about two after work
you have a job, so the investment in yourself can be split into instalments. would that be manageable?
yes, if it makes sense then yes
- 3Booking
then let's talk for 30 minutes about whether you can get into closing. I have Saturday at 3 or at 4 pm free
Saturday 3 works
send me your full name, phone number and e-mail please and I'll book you in
typing it now
booked for Saturday at 3. a confirmation and some short videos have arrived in your e-mail, watch them before the call
- Saturday, 3 pm in the calendar
Setor doesn't promise a job or earnings. The mentor presents the details of the offer on the call.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Questions first, slot second
Offer the call only after questions about experience, time and ability to invest. In the window with 73 calls, 64 of 389 new contacts had the stage “disqualified” in the dashboard.
- 2
Offer specific times, not a link
“Saturday at 3 or at 4?” instead of a calendar link. For 121 of the 134 booked calls the dashboard holds a date and time.
- 3
Collect the details and send something before the call
111 of 134 people left a phone number. A confirmation with short videos goes out after booking, so the call starts with questions, not with an explanation of what closing is.
The honest part
- These are the results of one account. This is the account's best period, not a typical month. Results aren't updated, they could be better or worse.
- The account doesn't record call outcomes or amounts. For 135 of the 136 calendar slots there is no attendance recorded, so a booked call doesn't mean a held one, and we don't give revenue.
- We have recorded which replies Setor wrote only since Jul 7, 2026. For June we therefore can't split Setor's replies from manual ones, and we don't show a before and after.
- Setor handles traffic, it doesn't create it. The number of conversations also depends on the account's reach.
Data read from the Setor dashboard on Oct 31, 2026. A booked call is a contact marked as a conversion in the dashboard. The best 30 days is the best window of 30 consecutive days.
Frequently asked questions
Setor AI is an AI appointment setter for Instagram and Messenger DMs. It replies to every message, qualifies leads, follows up after a few hours and books the call into a connected calendar. On this account it booked 73 calls in the best 30 days, after the candidate answered questions about experience, time and money.
Yes. On the account in this case study Setor booked 73 calls in the best 30 days and 134 in total from May 11 to Sep 22, 2026. It runs the conversation from the first message to a slot in the calendar.
Yes, by the criteria in your instructions. Here they were time to study, financial room, age and attitude. Anyone who doesn't meet them gets no slot.
No. Setor works from our refined sales instructions plus your offer and makes no promises outside it. The mentor goes through the details of the offer on the call.
Connect your calendar: Setor sees open slots, offers two specific ones and books whichever the person picks. Without a connected calendar it sends a booking link or asks what time suits them.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Oct 31, 2026. A booked call is a contact marked as a conversion in the dashboard, and the best 30 days is the best window of 30 consecutive days, Jun 10 to Jul 9, 2026. We record Setor's replies only since Jul 7, 2026.