At a glance
- Who
- An online hypnotherapist. Subconscious work and mental and emotional blocks. Sells sessions and workshops, starting with a free online call with an expert.
- Problem
- DM traffic grows faster than the inbox: 247 conversations in September, 1,638 in October. Each one has to end in a booked slot, and many people write in the evening and at weekends.
- Change
- Since February 2026 Setor runs the conversations: it asks what brings someone in and books the call with the expert. In the last 90 days it booked 67 calls.
- Scope
- One account, best 30 days of sales. Counted: sales with an amount logged in the dashboard.
Who they are and what they sell
The client is a hypnotherapist who works online. They help with subconscious work and with mental and emotional blocks, and they sell the offer through a free call with an expert.
Almost all the traffic comes from Instagram: 2,384 of 2,469 conversations in the last 90 days, the rest from Messenger. Many conversations are opened by automations: on this account 155 started from a comment under a post and 58 from a story reply.
What had to be carried
DM traffic changes from month to month. In September 247 people wrote to the account, in October 1,638. Each of them first answers a few questions and only then gets a slot offered, so one conversation is a dozen or so messages.
Then there is the time of day. Almost half of the calls with the expert were booked between 6 pm and 8 am, when the hypnotherapist is running sessions or resting.
How we set Setor up
Setor has been on the account since February 2026. It replies to Instagram and Messenger DMs and runs the conversation from the first message to a slot in the calendar. The whole setup comes down to four things.
- QualificationBefore offering a slot, Setor asks about experience with hypnosis and subconscious work, and about which area matters most right now: calm, confidence or relationships with people.
- Follow-upsWhen someone signs up for the webinar and goes quiet, Setor comes back a few hours later with one question, for example whether the link opened.
- CalendarSetor is connected to the calendar, offers open slots and books whichever the person picks. It only asks for an email and a phone number to send the confirmation.
- Automations from comments and storiesA comment under a post or a reply to a story opens a DM with a link to a free webinar. Setor takes it from there.
What Setor doesn't do. It doesn't run sessions, diagnose or promise hypnotherapy results. It gathers context and books the call with the expert, and the hypnotherapist works with the client.
Calls get booked after 6 pm too.
Setor replies when the hypnotherapist has finished for the day, is asleep or is off for the weekend. Figures from the last 90 days.
- 26%of Setor's replies sent between 8 pm and 8 am
- 45%of calls booked between 6 pm and 8 am
- 28%of calls booked at the weekend
What a conversation looks like
The pattern is simple: a free webinar to start with, a question about what matters to the person right now, and a specific slot for a call with the expert.
- 1Opening
hi, nice that you stopped by 🙂 do you have any experience with hypnosis or subconscious work?
not yet, but I've been reading about it for a while
great. which area is first for you right now: calm, confidence or relationships with people?
confidence, I keep putting important things off
- 2Webinar
got it. we have a free webinar that shows how this works in practice. want me to send the signup? 😊
yes please
here you go 🙌 let me know once you've signed up
- a few hours later
did you manage to sign up? did the link open without trouble?
yes, all good, thanks for the reminder
- 3Booking
great. we still have free slots for a call with the expert, online. does Thursday 9 am or Friday 5:30 pm work?
thursday
send me your email please, I'll send the confirmation
writing it now
done, you're booked for Thursday at 9 am 🙂 the confirmation is on its way to your email
- Thursday, 9 am in the calendar
Setor doesn't run sessions or promise results. It invites the person to a call with the expert, and the decision about working together is made there.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Let a comment open the conversation
One word under a post is enough, and a link to the webinar is waiting in the DM. On this account 155 conversations started from a comment and 58 from a story reply.
- 2
Reply when people write
45% of calls were booked between 6 pm and 8 am, and 28% at the weekend. If you only reply during working hours, those conversations wait until morning or Monday.
- 3
Start with one simple question
“Calm, confidence or relationships with people?” takes a one-word answer. Questions like that open the conversations that turned 2,469 conversations in 90 days into 67 booked calls.
The honest part
- These are the results of one account. Your numbers may look different.
- Amounts are understated: of the 22 sales logged in the dashboard only 7 have an amount, all from October. The 30-day window starts on Oct 5, 2026 and the data ends on Oct 31, 2026, so it covers 27 days.
- A booked call is not a call that took place: in the dashboard 13 calls are marked as attended and 31 as no-shows, and most are not marked at all.
- The number of booked calls follows the number of conversations: 0 in April, 4 in September and 47 in October, with 26, 247 and 1,638 conversations. Setor handles traffic, it doesn't create it.
Data read from the Setor dashboard on Oct 31, 2026. Amounts converted to USD. We don't show a before and after comparison, because Setor has been on the account since February and we only record its replies from Jul 7, 2026.
Frequently asked questions
Yes. Setor is an AI setter that replies to Instagram and Messenger DMs and books calls. On the account in this case study it booked 203 calls since February 2026, 67 of them in the last 90 days. It runs the conversation from the first message to a slot, and the hypnotherapist runs the sessions.
No. Setor doesn't run sessions, diagnose or promise results. It asks what brings someone in, invites them to a free call with the expert and says only as much about the offer as you wrote in the instructions.
Connect your calendar: Setor sees open slots, offers two specific ones and books whichever the person picks. Without a connected calendar it sends a booking link or asks what time suits them.
Yes. On this account 26% of Setor's replies went out between 8 pm and 8 am, and 45% of calls were booked between 6 pm and 8 am.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Oct 31, 2026. A booked call is a contact marked as booked in the dashboard (Instagram and Messenger together). A sale is a meeting marked as won, and the amount is the sum of the amounts entered, so it can be understated.
