At a glance
- Who
- A clinic for professional teeth whitening and hygiene in several cities. Sells treatments in a promotion for new patients, and booking happens online.
- Problem
- Before Setor the median DM reply took 6 hours, and the slowest 10% waited 44 hours. 12.5% of conversations never got a reply.
- Change
- Since Sep 15, 2026 Setor runs the conversations: it answers questions about the promotion, asks which city and sends a booking link. In the best 30 days that came to 13 booked visits.
- Scope
- One account, best 30 days. Counted: booked visits.
Who they are and what they sell
The client is a clinic that does professional teeth whitening with a lamp and hygiene: scaling, sandblasting, polishing and enamel mineralization. It operates in several cities.
All the traffic is Instagram messages. In the best 30 days 301 people wrote in. Sales start with a promotion for new patients and booking happens online, so every conversation has one job: lead to a reservation.
What wasn't working
Questions about the promotion came in, but replies took hours. And a question about the price of a treatment is a message someone is waiting on right now.
hello, is the teeth whitening promotion still on?
- next message from the account: the following day
Most people write in the evening. In the best 30 days 404 of 780 messages from patients arrived between 6 pm and 8 am, more than half. Patients ask when they have a moment, not when someone is sitting by the phone.
The 90 days before Setor tell the same story. On Instagram the median reply took 6 hours, and the slowest 10% waited 44 hours. 12.5% of conversations never got a reply.
How we set Setor up
Setor has been on the account since Sep 15, 2026. It replies to Instagram DMs and runs the conversation from the question about the promotion to the booking. The whole setup comes down to four things.
- Asking the city, sticking to the offerSetor says only what is in the clinic's offer: the promotion for new patients and the rules for booking and payment. Before sending a link it asks which city the patient wants to book in.
- Booking linkInstead of a calendar in the chat, Setor sends the booking link for the chosen city. The patient picks the treatment and slot, and Setor checks whether the booking went through.
- Follow-upsWhen someone stops replying after asking about the promotion, Setor comes back a few hours later with one short question. By Nov 1, 2026 it had sent 316 such messages.
- Qualification when in doubtSetor doesn't decide who can have the treatment. For questions about the state of the teeth, fillings or sensitivity it points to a short qualification survey or to the staff.
What Setor doesn't do. It doesn't judge whether a treatment is safe for someone, promise a result or an absence of sensitivity, or change or cancel bookings. The clinic's staff take care of that.
What changed
We compare Instagram across two periods: the 90 days before Setor and the time since it went live, Sep 15, 2026.
| Metric | before Setor | with Setor | |
|---|---|---|---|
| Median reply time | 6 hours | 3.5 minutes | |
| Slowest 10% of replies | 44 hours | 5.7 minutes | |
| Conversations with no reply at all | 12.5% | 0% | |
| Conversations where a lead wrote | 64 | 401 |
Instagram, the 90 days before Setor and the 47 days since it went live, so the conversation counts aren't directly comparable.
In the best 30 days that came to 13 booked visits, and 14 in total from Sep 17 to Oct 18. Behind that are 401 DM conversations and 802 replies from Setor to patient messages.
What a conversation looks like
The pattern is simple: an answer to the question about the promotion, a question about the clinic and a booking link.
- 1Question
hello, is the teeth whitening promotion still on?
hello 😊 yes, whitening with a lamp is on promotion for new patients. booking is free with no deposit, you pay at the clinic
which clinic would you like to book at?
the one closer to the centre
- 2Link
then here's the booking link for that clinic. you'll pick the treatment and a free slot there 🙂
what's the difference between the two lamps?
the difference is in price, and which one is better is best discussed with the staff, who take the state of your teeth into account. you can choose when you book
- 3Booking
- next message from Setor: a few hours later
did you manage to book a slot? 🙂
yes, Tuesday at 4 pm
great, see you at the clinic 😊
- Tuesday, 4 pm, booked online
Setor doesn't judge the state of the teeth or promise a result. For that, it points to the staff.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Reply in the evening
404 of 780 patient messages (more than half) arrived between 6 pm and 8 am, and 5 of 13 visits were booked in those hours. If you only reply during working hours, a question about the promotion waits until morning.
- 2
Go back to a conversation that stopped
7 of 13 patients booked after receiving a follow-up. One short question a few hours later isn't pushy, it's a reminder.
- 3
Reply in minutes, not hours
Before Setor the median reply took 6 hours, now it takes 3.5 minutes. A reply after 6 hours reaches someone who is already busy with something else.
The honest part
- These are the results of one account over a short time: Setor has been live since Sep 15, 2026, so the data covers 47 days.
- We only show booked visits, not sales or revenue.
- A booked visit is a conversation in which the patient confirmed they reserved a slot on the clinic's website. Setor has no access to the clinic's schedule, so we don't know how many people showed up.
- Setor handles traffic, it doesn't create it. The growth in conversations also depends on the promotion and the account's reach, not only on Setor.
Data read from the Setor dashboard on Nov 1, 2026.
Frequently asked questions
Yes. Setor AI is an AI appointment setter that replies to DMs on Instagram and Messenger and books appointments. On the account in this case study, the best 30 days brought 13 booked visits from Instagram conversations. Setor answers questions about the promotion, asks which city and sends a booking link, and the clinic does the treatments.
No. Setor doesn't judge the state of the teeth, decide who can have a treatment or promise a result. For such questions it points to a qualification survey or to the staff.
Connect your calendar: Setor sees open slots, offers two specific ones and books whichever the person picks. On this account no calendar is connected: Setor sends the booking link for the chosen city and the patient picks a slot. Without a connected calendar Setor sends a booking link or asks what time suits them.
Yes. On this account 252 of 803 messages from Setor (31%) went out between 8 pm and 8 am, and 5 of 13 visits were booked between 6 pm and 8 am.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Nov 1, 2026. A booked visit is a conversation in which the patient confirmed a reservation, marked as booked in the dashboard. The best 30 days are the best 30 consecutive days, here Sep 17 to Oct 16, 2026. The before and after comparison covers Instagram: the 90 days before Setor and the time since Sep 15, 2026.