Verified Meta Tech Partner
Works with:
Claude
ChatGPT
Calendly
GoHighLevel
iClosed
Hyrosand more
The AI setter for therapists and psychologists.
You run the sessions, it replies and books.
Setor AI replies to DMs on 
Instagram and 
Messenger, answers practical questions and books a first session. Even while you're in a session, and in the evening after you finish work.
Don't take our word for it. Take theirs.
Rated 4.8 from 16 customer reviews
Using Setor for my sushi restaurant
I'm using Setor for my sushi restaurant, it's responding to all inquiries with AI intelligence. Set & forget, recommend!
Matt K.
Incredibly useful
I recently started using Setor AI, and it's been incredibly useful. I've completely replaced ManyChat and now sell my products through fully automated DMs. Well-designed, easy to use, and most importantly, effective.
Rafael B.
For my Instagram and Facebook
I'm using Setor AI for my Instagram and Facebook automations, the support always helps and the best part is it's generating leads, qualifying them and providing me the necessary notifications.
Martina K.
Alex is a tech genius
Alex is a tech genius - Setor further proves this point. Now that it's fully shipped I'm shocked how accurate this tool is. Highly recommend others also give Setor a try.
Michael Gardiner
Really happy with Setor AI
Really happy with Setor AI so far. It's easy to use and saves me a lot of time. The automation works great and everything feels well thought out. Awesome having Alex and Mat around whenever I need help.
Gabriella P.
The only thing you need
Every time a lead asks me on a call, “Have I been talking with you on IG?” and I tell them it was Setor, they're amazed at how good it is. Don't overthink whether it's good - just test it and you will never want to change it.
Paul Z.
A genuinely well thought-out product
It's not just another AI chatbot or automation tool - it's a complete business platform. Every feature feels like it was built to solve real business problems, and it does a great job of turning leads into paying customers.
Anna K.
Saved us a lot of time and money
This app saved us a lot of time, also money as it performed better than a person that was a setter before. Thanks to Setor we were able to cancel two different subscriptions as they have other options built in too.
Atypical Trader
Real messages from clients, some translated, with private details hidden. Results depend on your offer, account and traffic.
What is an AI setter for a therapist or psychologist?
Software that runs a therapist's or psychologist's DMs: it answers practical questions and books the first session. It does not provide therapy.
From the first message to a first session
new followerSetor is replyingA sample conversationhey, can I ask you something? 🙂
sure
- 1
we send everyone a short free guide to what a first session looks like, want it? 😊
yes please
here you go 🙂 how can I help?
I've been thinking about therapy for a while and I think I want to start, but I don't know how it works
- 2
I'm glad you reached out. would you prefer sessions online or in person?
online would be easier for me. how much does it cost?
the price is the same online and in person, the price list is in the guide. what time of day suits you?
evenings, I work during the day
- 3
got it. I'd like to invite you to a 50 min online first session, a calm chance to meet and see if it feels right for you. does Tuesday 7pm or Thursday 8pm work?
tuesday
booked 🙂 talk to you on tuesday
Try it yourself. Below you can click through a dashboard with a sample account.
From the first message to the sale.
What Setor does for a therapist or psychologist
Replies in your tone
Understands voice notes, reels, stories, videos. Replies calmly and warmly, in your words, with no pressure.
Qualifies your way
You say who you work with and how. Setor books only people who fit your practice.
Books and reminds
Real open slots from Calendly, GoHighLevel or Cal.com, online or in person. Rescheduling happens in the same thread.
Turns comments and stories into conversations
A comment or story reply opens a DM. AI Setter takes over on reply.
Welcomes new followers
First DM to every new person. Test variants and see which one leads to first sessions.
Shows which reel brings clients
Every booked session shows source, amount and recording. Know what to post.
Does not provide therapy
Does not assess, advise or replace a specialist. It answers practical questions and passes anything that needs a specialist to you.
A front desk, ManyChat or Setor
| Front desk | ManyChat | Setor | |
|---|---|---|---|
| What it does | Answers the phone and books during business hours | Automations and Manychat AI | Runs conversations through to the calendar |
| Evenings and weekends | Depends on the schedule | Yes | Yes |
| Setup | Hiring and training | You build it | A consultation with a person |
| Billing | Salary or contract | Base plan + pay per contact | Growth $499/mo excl. tax |
| Best for | A practice with walk-in and phone traffic | Simple keyword replies | A practice with DM traffic that books first sessions |
Run it on your own numbers
$9,100 revenue a month. 24 booked first sessions. 14 people staying on. people pay for the plan: 1
This is an estimate based on your numbers, not a promise.We don't have results from this niche yet, so the starting values are examples.
Ultra: $1,000/mo excl. tax, 10,000 AI tokens, 1:1 calls, a dedicated success manager.
See pricingAll it takes is one consultation
Pick a plan
Monthly billing, cancel anytime.
Onboarding consultation
We connect your Instagram and calendar, set the script, style and which conversations Setor passes to you. Setor learns from your past conversations or your website.
Go live
Usually live in a few hours. We read the first chats together and improve the instructions.
Questions from therapists and psychologists
Everything you need to know about Setor AI, onboarding, and how your AI Setter works day to day.
Setor AI is an AI setter for Instagram and Messenger DMs. It answers practical questions such as format, price and timing, and books the first session in your connected calendar. Without a calendar it sends a booking link or asks for a time. It does not provide therapy: you run the sessions and do the work with the person.
No. Setor does not provide therapy and is not crisis support. In your instructions you decide how it responds when someone writes about a crisis, and it hands the conversation to you. We recommend that this response ask a person in danger to contact local emergency services. Setor will not recognize every sign, so it is worth reading conversations as they come in.
Setor learns your offer, your tone and how you run a conversation, and we set this up with you during the onboarding consultation. You can read conversations and adjust the instructions at any time.
No. It asks only practical questions, such as format, timing and language. What someone comes in with is for you to talk about in the session. When a question goes beyond your instructions, Setor asks you before replying.
Setor handles traffic but does not create it. It pays off when you can't keep up with your DMs and the first sessions that slip away are worth more than the plan. With a few messages a week you can handle it yourself.
Yes, at any time. You take over the conversation by hand, and you still run the sessions.
ManyChat is good at sending lead magnets and replying to keywords. Setor costs more and is built for sales: it qualifies, books and shows how much money came out of it, with onboarding run by a person.
Setor is a Verified Meta Tech Partner, and the app passed Meta's review. We set everything up with you during onboarding. We are not responsible for manual actions or other tools on your account.
Yes, Setor is AI Act compliant by default. The agent introduces itself as an AI assistant, so the person on the other side knows who they are talking to, which is what the AI Act requires of chatbots. You can change this in the settings, but then compliance is your responsibility.
Growth costs $499 a month excl. tax and Ultra $1,000. There is no free trial, you can cancel anytime, and most setups go live within a few hours of the consultation.
Still have questions?
Our team is here to help.