At a glance
- Who
- A B2B consultant working with a team. Helps small-business owners with sales, processes and social media visibility.
- Problem
- Someone who starts following an account usually writes nothing. For a conversation to happen, someone has to speak first and then reply to everyone who answers: 1,458 people in this period.
- Change
- Setor messages new followers, asks about their business and offers a slot. In 30 days it booked 27 calls, and 30 over the whole period.
- Scope
- One account, best 30 days. Counted: booked calls.
Who they are and what they sell
The client is a business consultant who works with a team and helps small-business owners with sales, processes, automation and social media visibility.
It all happens on Instagram: all 30 booked calls came from there. Every sale starts with a free 45-minute call with a consultant from the team, who presents the offer at the end of it.
Where a conversation comes from
Someone who starts following an account rarely writes first. For a follower to become a conversation, someone has to speak up and then reply to everyone who answers. Replies come in between clients, in the evening and at the weekend: 10 of the 30 calls were booked on a Saturday or Sunday.
From Mar 27 to Jul 2, 2026, 1,458 people talked in the DMs. The median time from the first message to a booked call was 73 hours, so a conversation had to survive several days.
How we set Setor up
Setor started on the account at the end of March 2026, and the first booked call is from Mar 27. It replies in DMs and runs the conversation from the first message to a slot in the calendar. The whole setup comes down to four things.
- QualificationSetor asks what someone is working on in their business, where their clients come from and what they miss most. It asks up to six questions and never pushes.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with one short question.
- CalendarSetor sees open slots, offers specific days and times and books whichever the person picks. It collects a name, email and phone number, confirms the booking and reminds them about the call the day before.
- Automation for new followersA short message to someone who started following the account opens a DM conversation. Setor takes it from there.
What Setor doesn't do. It doesn't present the offer or quote prices. It invites people to a call with a consultant, who presents the offer at the end of it.
What a conversation looks like
The pattern is simple: a question about their business, questions about their clients and a slot to choose.
- 1Opening
hey, thanks for the follow 🙂 what are you working on in your business right now?
I run a small guesthouse, I want to attract more guests
- 2Qualification
so getting clients is the topic right now. where do most of your new guests come from?
mostly locals and tourists
and what do you miss most to get more of them?
I can't run instagram. is there a way to talk to someone about it?
- 3Booking
there is. the call takes 45 minutes, it's free and no strings attached, and at the end a consultant presents an offer. which day suits you?
monday or tuesday
on monday I have 1 pm or 3 pm, on tuesday 10 am or 12 pm. which time works?
monday 1 pm
great, send me your name, email and phone number to confirm
sending now
you have a call on monday at 1 pm, the confirmation is on its way to your email 🙂
- Monday, 1 pm in the calendar
Setor doesn't present the offer or quote prices. The consultant does that on the call.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Write first to a new follower
24 of 30 conversations started with one message to someone who had just followed the account. A short question about their business, with no offer, is enough to open a conversation.
- 2
Ask about clients before you suggest a call
Where someone gets their clients and what they miss. Those answers explain why the call makes sense, so the invitation doesn't feel like a sales pitch.
- 3
Don't switch off at the weekend
10 of 30 calls were booked on a Saturday or Sunday. Business owners have time when they aren't serving clients.
The honest part
- These are the results of one account, and the sample is small: 30 booked calls. Your numbers may look different.
- The account doesn't record sale amounts, so we don't give revenue or return on investment.
- 27 of the 30 calls were booked in the first 30 days (Mar 27 to Apr 25, 2026).
- For this period the dashboard doesn't mark which replies Setor sent, so we don't show reply times or a before and after.
- This is the account's best period, not a typical month. Results aren't updated, they could be better or worse.
Data read from the Setor dashboard on Oct 31, 2026.
Frequently asked questions
Yes. Setor AI, an AI appointment setter for Instagram and Messenger DMs, booked 27 free calls in 30 days for a B2B consultant from Instagram conversations (data as of Oct 31, 2026). It runs the conversation from the first message to a slot in the calendar, and a consultant presents the offer.
No. Setor sticks to the client's offer and promises nothing beyond it. It asks about the business and invites people to a free call, and a consultant presents the offer at the end of it.
Connect your calendar: Setor sees open slots, offers specific ones and books whichever the person picks. Without a connected calendar it sends a booking link or asks what time suits them.
The new-follower automation sends a short message to someone who started following the account, and when they answer Setor takes over. On this account 24 of the 30 booked calls started with such a message.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Oct 31, 2026. A booked call is a contact marked as booked in the dashboard. The best 30 days are the best consecutive 30 days by date, here Mar 27 to Apr 25, 2026. The split into evenings and weekends covers the whole period with Setor.