Verified Meta Tech Partner
Works with:
Claude
ChatGPT
Calendly
GoHighLevel
iClosed
Hyrosand more
The AI setter for B2B, consulting and agencies.
You serve clients, it fills your calendar.
Setor AI replies to DMs on 
Instagram and 
Messenger, asks about their company and needs, qualifies and books calls. Even while you sit in a client meeting or sleep.
Don't take our word for it. Take theirs.
Rated 4.8 from 16 customer reviews
Using Setor for my sushi restaurant
I'm using Setor for my sushi restaurant, it's responding to all inquiries with AI intelligence. Set & forget, recommend!
Matt K.
Incredibly useful
I recently started using Setor AI, and it's been incredibly useful. I've completely replaced ManyChat and now sell my products through fully automated DMs. Well-designed, easy to use, and most importantly, effective.
Rafael B.
For my Instagram and Facebook
I'm using Setor AI for my Instagram and Facebook automations, the support always helps and the best part is it's generating leads, qualifying them and providing me the necessary notifications.
Martina K.
Alex is a tech genius
Alex is a tech genius - Setor further proves this point. Now that it's fully shipped I'm shocked how accurate this tool is. Highly recommend others also give Setor a try.
Michael Gardiner
Really happy with Setor AI
Really happy with Setor AI so far. It's easy to use and saves me a lot of time. The automation works great and everything feels well thought out. Awesome having Alex and Mat around whenever I need help.
Gabriella P.
The only thing you need
Every time a lead asks me on a call, “Have I been talking with you on IG?” and I tell them it was Setor, they're amazed at how good it is. Don't overthink whether it's good - just test it and you will never want to change it.
Paul Z.
A genuinely well thought-out product
It's not just another AI chatbot or automation tool - it's a complete business platform. Every feature feels like it was built to solve real business problems, and it does a great job of turning leads into paying customers.
Anna K.
Saved us a lot of time and money
This app saved us a lot of time, also money as it performed better than a person that was a setter before. Thanks to Setor we were able to cancel two different subscriptions as they have other options built in too.
Atypical Trader
Real messages from clients, some translated, with private details hidden. Results depend on your offer, account and traffic.
What is an AI appointment setter for a B2B company?
Software that runs a B2B company's Instagram and Messenger DMs: it replies, asks about their needs and books the call.
- 153booked calls in one account's best 30 days
- 994booked calls on B2B accounts
- 213conversations in the last 90 days
- 10accounts: consulting, operations, sales and marketing
Data as of Oct 31, 2026.Ten B2B accounts, 4 active in the last 90 days.Most conversations come from one account, and the accounts don't record amounts.
Stories of our clients in B2B, consulting and agencies.
Consultants, fractional managers and B2B sales trainers who use an AI setter to answer Instagram and Messenger DMs and book calls. Verified numbers from the Setor dashboard.
153booked calls in 30 days
Personal brand consulting for entrepreneurs
See the story
27booked calls in 30 days
B2B consulting
See the story
26booked calls in 30 days
Business consulting for architects and interior designers
See the story
17booked calls in 30 days
Consulting for carpenters and construction firms
See the story
15booked calls in the first month
High-ticket sales coaching
See the storyFrom a follow to a call in a few messages
new followerSetor is replyingA sample conversation, built like real oneshey, can I ask you something? 🙂
sure
- 1
we offer everyone a free 10-question process audit, want it? 😊
yes, sure
here you go 🙌 what does your company do and how many of you are there?
installation company, there are 12 of us
- 2
got it. what's holding you back the most right now?
I'm drowning in operations, everything goes through me and I have no time to grow the business
have you tried hiring someone for operations?
I hired a manager once, but after three months everything was landing on my desk again
- 3
that's really common. I'd like to invite you to a free 30 min call, we'll go through your processes and show what can come off your plate. does Tuesday 10am or Thursday 2pm work?
tuesday
booked 🙂 talk soon!
Try it yourself. Below you can click through a dashboard with a sample account.
From the first message to the sale.
What Setor does for you
Replies in your tone
Understands voice notes, reels, stories, videos. Follow-ups within hours, while it's warm.
Qualifies your way
You say who you want on a call. Setor books only companies that fit your offer.
Books and reminds
Real open slots from Calendly, GoHighLevel or Cal.com. Rescheduling happens in the same thread.
Turns comments and stories into conversations
A comment or story reply opens a DM. AI Setter takes over on reply.
Welcomes new followers
First DM to every new person. Test variants and see which one brings clients.
Shows which reel brings clients
Every call and sale shows source, amount and recording. Know what to post.
Does not make offers for you
Does not quote prices or terms beyond your offer. When it does not know the answer, it asks you.
A setter, ManyChat or Setor
| Human setter | ManyChat | Setor | |
|---|---|---|---|
| What it does | Runs conversations | Automations and Manychat AI | Runs conversations through to the calendar |
| Nights and weekends | Depends on the schedule | Yes | Yes |
| Setup | Hiring and training | You build it | A consultation with a person |
| Billing | Salary or commission | Base plan + pay per contact | Growth $499/mo excl. tax |
| Best for | Complex sales built on relationships | A low-priced product without a call | A B2B company with DM traffic that sells a service through a call |
Run it on your own numbers
$6,600 revenue a month. 15 booked calls. 3 new contracts. contracts pay for the plan: 1
This is an estimate based on your numbers, not a promise.The starting values are examples, enter your own.
Ultra: $1,000/mo excl. tax, 10,000 AI tokens, 1:1 calls, a dedicated success manager.
See pricingAll it takes is one consultation
Pick a plan
Monthly billing, cancel anytime.
Onboarding consultation
We connect your Instagram and calendar, set the script, style and who you want on calls. Setor learns from your past conversations or your website.
Go live
Usually live in a few hours. We read the first chats together and improve the instructions.
Questions from B2B companies, consultants and agencies
Everything you need to know about Setor AI, onboarding, and how your AI Setter works day to day.
Setor AI is an AI appointment setter: software that runs Instagram and Messenger DMs. For a B2B company it replies to messages, asks about company size, industry and budget (you set this in the instructions), qualifies the lead and books the call in a connected calendar, or sends a booking link. Across ten B2B accounts it booked 994 calls (data as of Oct 31, 2026). Most conversations come from one account, and four of the ten accounts were active in the last 90 days.
Partly. Setor does the qualifying and booking an SDR does, but on inbound conversations in Instagram and Messenger DMs. It is not an outbound tool and does not send cold emails. It talks to people who write to you, comment or start following your account, and books the call for you or your team.
Yes. In the instructions you set who you want on a call: company size, industry and budget. Setor asks about it in the DMs and books only companies that fit your offer. See how one consulting account booked 153 calls in its best 30 days.
Only one that is in your offer or price list. When something isn't there, Setor asks you before replying, and you prepare the offer and the contract.
Setor learns your offer, your tone and how you run a conversation, and we set this up with you during the onboarding consultation. You can read conversations, adjust the instructions and take over any conversation by hand at any time.
Setor handles traffic but does not create it. It pays off when companies start slipping through your DMs and one new contract a month is worth more than the plan. With a few messages a week you can handle it yourself.
It can take over the whole inbox or work alongside them. You can take over any conversation by hand, and you or your team still run the calls with clients.
ManyChat is good at sending lead magnets and replying to keywords. Setor costs more and is built for sales: it qualifies, books and shows how much money came out of it, with onboarding run by a person.
Setor is a Verified Meta Tech Partner, and the app passed Meta's review. We set everything up with you during onboarding. We are not responsible for manual actions or other tools on your account.
Yes, Setor is AI Act compliant by default. The agent introduces itself as an AI assistant, so the client knows who they are talking to, which is what the AI Act requires of chatbots. You can change this in the settings, but then compliance is your responsibility.
Growth costs $499 a month excl. tax and Ultra $1,000. There is no free trial, you can cancel anytime, and most setups go live within a few hours of the consultation.
Still have questions?
Our team is here to help.