At a glance
- Who
- A consultant from the carpentry trade. Helps carpenters and construction firms with marketing, sales, quoting and organising their work.
- Problem
- The consultant also runs their own carpentry shop, so DMs arrive while they are working in the workshop. From Mar 11 to May 11, 2026, 515 people talked in them.
- Change
- Setor asks who is visiting the profile, asks about their business and offers a call. In 30 days it booked 17 calls, and 23 over the whole period.
- Scope
- One account, best 30 days. Counted: booked calls.
Who they are and what they sell
The client is an entrepreneur from the carpentry trade who also runs a consulting business for carpenters and construction firms. It ties marketing, sales, production and project handling into one consistent way of working.
All the traffic comes from Instagram: 23 booked calls. Every sale starts with a free 30-minute call, “one carpenter to another”, to find out what's holding the company back and whether the consultant can help.
How many conversations that is
The consultant also runs their own carpentry shop, so Instagram messages arrive while they are working in the workshop, not sitting at a desk.
In two months 515 people talked in the DMs. For 23 of them to reach a call, someone had to reply to each, ask who they were and find a slot.
How we set Setor up
This case study covers the period from March to May 2026, and the first booked call is from Mar 11. Setor replies to Instagram DMs and runs the conversation from the first message to a slot. The whole setup comes down to four things.
- QualificationSetor asks what someone does in the trade, what holds growth back today and whether they want steady, repeat work. Only then does it suggest a call.
- Follow-upsWhen a conversation stops halfway or someone doesn't pick a slot, Setor comes back a few hours later with one short question.
- Booking a callSetor sends a calendar link, asks for the day, time and email, confirms the booking and reminds them about the slot.
- Automation for new followersA question to someone who started following the account, whether they make custom furniture or come from another part of the trade, opens a DM conversation.
What Setor doesn't do. It doesn't quote consulting prices: asked about the cost, it says that is settled after the call. It doesn't promise results and doesn't message accounts on the blacklist, which has 58 on this account.
What a conversation looks like
The pattern is simple: a question about who is visiting the profile, a question about the biggest brake and a booking for a short call.
- 1Opening
hey, do you make custom furniture yourself or are you from another part of the trade? asking to see who ends up on the profile
I have a small carpentry shop, I make custom furniture and stairs
- 2Qualification
what holds growth back most today: more enquiries or getting sales in order?
a lot of enquiries are random people who want it cheap. I'd like steady business clients
so it's not the product that's missing, it's the right enquiries. that can be set up around companies and filter out random traffic
exactly
- 3Booking
we can go through it on a short call, 30 minutes, one carpenter to another. want the calendar link?
yes please
grab a slot here 📆 once you've booked, send me the day, time and email
booked friday 3:30 pm
got it, friday 3:30 pm is in, the confirmation is on its way to your email
- Friday, 3:30 pm in the calendar
Setor doesn't quote the price of a consultation. Asked about the cost, it says that is settled only after the call.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Ask who is visiting the profile
A first question, whether someone makes custom furniture or comes from another part of the trade, sorts people at once. 17 of 23 conversations began with a message to someone who had just followed the account.
- 2
Let them name the brake
More enquiries or sales in order? Someone who says themselves that they lack steady business clients knows why they're coming to the call.
- 3
Be available after work
10 of 23 calls were booked between 6 pm and 8 am. A carpenter stands in the workshop until the afternoon and talks about growing the company after work.
The honest part
- These are the results of one account, and the sample is small: 23 booked calls. Your numbers may look different.
- The account doesn't record sale amounts, so we don't give revenue or return on investment. The split into evenings covers the whole period with Setor.
- 17 of the 23 calls were booked in the first 30 days (Mar 11 to Apr 9, 2026).
- For this period the dashboard doesn't mark which replies Setor sent, so we don't show reply times or a before and after.
- This is the account's best period, not a typical month. Results aren't updated, they could be better or worse.
Data read from the Setor dashboard on Oct 31, 2026.
Frequently asked questions
Yes. Setor AI, an AI appointment setter for Instagram and Messenger DMs, booked 17 free calls in 30 days for a consultant working with carpenters and construction firms, from Instagram conversations (data as of Oct 31, 2026). It runs the conversation from the first message to a slot, and the consultant runs the call itself.
No. Setor sticks to the client's offer and promises nothing beyond it. Asked about the cost, it says that is settled only after the call, because you first have to see what the company needs.
Connect your calendar: Setor sees open slots, offers two specific ones and books whichever the person picks. Without a connected calendar it sends a booking link or asks what time suits them. On this account it sent a calendar link and asked for the day, time and email.
The new-follower automation sends a short question to someone who started following the account. When they reply, Setor takes over. On this account 17 of the 23 booked calls started with such a message.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Oct 31, 2026. A booked call is a contact marked as booked in the dashboard. The best 30 days are the best consecutive 30 days by date, here Mar 11 to Apr 9, 2026.