At a glance
- Who
- Online consultations on hormones and fertility. The first step is a free 30-minute introductory consultation, where the specialist checks whether they can help.
- Problem
- Before Setor only 17.5% of replies went out within 5 minutes, and the slowest 10% waited 21.9 hours.
- Change
- From Sep 8 to Oct 5, 2026 Setor ran the conversations: it asked questions and sent a calendar link. In that time the dashboard shows 6 booked calls, 3 of them in threads where Setor had replied first.
- Scope
- One account, 30 days. Counted: booked calls, 3 of them marked on the day Setor started.
Who they are and what they sell
The client runs online consultations on hormones and fertility. Every sale starts with a free 30-minute introductory consultation, where they check whether they can help.
Traffic comes from Instagram and Messenger. From Sep 8 to Oct 5, 2026 there were 191 conversations where a lead wrote (185 on Instagram and 6 on Messenger) and Setor sent 676 replies. Every DM conversation has one job: lead to a consultation booking.
What wasn't working
In the 90 days before Setor there were 107 conversations on Instagram where a lead wrote. Replies came slowly.
hello, we've been trying for a baby for a few months, can I book a consultation?
- first reply from the account: the following day
On Instagram only 17.5% of replies went out within 5 minutes. The slowest 10% waited 21.9 hours.
How we set Setor up
This case study covers the period from Sep 8 to Oct 5, 2026. Setor replied to Instagram and Messenger DMs and ran the conversation from the first message to a booked slot. The setup comes down to four things.
- QualificationSetor asked what the message was about, how long the issue had been going on and what had already been tried. People who had only just followed the account were first asked what interested them most.
- Follow-upsWhen a conversation stopped halfway, Setor came back a few hours later with one short message. In that time it sent 138.
- CalendarSetor sent a link to the calendar with the 30-minute introductory consultation, asked for the email used to book and confirmed the slot.
- FriendsSetor didn't message people the specialist follows.
What Setor doesn't do. It doesn't interpret test results, judge hormone levels, diagnose or recommend medication or supplements. It doesn't promise any outcome either, pregnancy included. When someone pastes results, Setor points to the consultation, where the specialist goes through them.
What a conversation looks like
The pattern is simple: a question about what interests someone, about how long the issue has been going on, then a calendar link. When someone pastes test results, Setor doesn't comment on them.
- 1Opening
hey, thanks for the follow 🙂 I tailor topics to the people who land here, tell me, what interests you most?
hormones and fertility
are you asking about your own situation?
yes
- 2Qualification
how long have you been trying?
a few months, I feel like something is off. I have my latest test results, should I paste them?
thanks for wanting to share them. but that is exactly the material I go through calmly in a consultation. I don't comment on results in DMs, because they are read in the context of the whole picture
- 3Booking
I'd suggest a free introductory consultation, 30 minutes, online. here's the calendar link, pick a time that suits you and let me know which email you used
I booked Friday 5 pm
thanks, I can see the booking. bring your results from the past year if you have them handy 🙂
- Friday, 5 pm in the calendar
Setor doesn't comment on test results, judge hormones or promise anything. For that, it invites them to a consultation.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Send results to the consultation
When someone pastes test results, invite them to a consultation instead of commenting on them. That is what Setor does on this account: results are read in the context of the whole picture, and a DM is not the place for it.
- 2
Ask how long the issue has been going on
The question “how long have you been trying?” opens a conversation better than a question about the goal. It shows you are listening and tells you right away how urgent it is.
- 3
Reply in minutes, not hours
Before Setor the slowest 10% of replies waited 21.9 hours. With Setor the slowest 10% waited 15 minutes 44 seconds.
The honest part
- This is a very small sample: 6 booked calls in 30 days. Of those, 3 were booked in threads where Setor had replied first. The other 3 were marked in the dashboard on Sep 8, 2026, the day it started, before Setor's first reply.
- The data covers four weeks, Sep 8 to Oct 5, 2026. Setor handles traffic, it doesn't create it.
- After the start the share of replies within 5 minutes did not rise (17.5% before, 14.1% after). The longest times changed: the slowest 10% of replies dropped from 21.9 hours to 15 minutes 44 seconds.
- The account doesn't record sale amounts, so we don't give revenue or return on investment. We also don't assess the specialist's methods or their effect on health: this case study describes DM conversations only.
Data read from the Setor dashboard on Oct 31, 2026.
Frequently asked questions
Setor AI is an AI appointment setter that replies to DMs on Instagram and Messenger and books appointments. On this account it is a very small sample: from Sep 8 to Oct 5, 2026 the dashboard shows 6 booked calls, 3 of them in threads where Setor had replied first. Setor runs the conversation up to the booking, and the specialist runs the consultation.
No. Setor doesn't interpret test results, judge hormone levels, diagnose or recommend medication or supplements. It doesn't promise any outcome either, pregnancy included. When someone pastes results, it points to the consultation.
Connect your calendar: Setor sees open slots, offers specific ones and books whichever the person picks. On this account it sent a calendar link and confirmed the slot after the booking. Without a calendar it asks what time suits.
Yes, on both. From Sep 8 to Oct 5, 2026 there were 185 conversations on Instagram and 6 on Messenger.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Oct 31, 2026. A booked call is a contact marked as booked in the dashboard (Instagram and Messenger together): 6 from Sep 8 to Oct 1, 2026. Reply times cover Instagram: the 90 days before Setor and Setor's replies since Sep 8, 2026.