Verified Meta Tech Partner
Works with:
Claude
ChatGPT
Calendly
GoHighLevel
iClosed
Hyrosand more
The AI setter for men's health coaches.
You coach clients, it fills your calendar.
Setor AI replies to DMs on 
Instagram and 
Messenger, asks about the goal and situation, qualifies and books consultations. Even while you're in a consultation, training or asleep.
Don't take our word for it. Take theirs.
Rated 4.8 from 16 customer reviews
Using Setor for my sushi restaurant
I'm using Setor for my sushi restaurant, it's responding to all inquiries with AI intelligence. Set & forget, recommend!
Matt K.
Incredibly useful
I recently started using Setor AI, and it's been incredibly useful. I've completely replaced ManyChat and now sell my products through fully automated DMs. Well-designed, easy to use, and most importantly, effective.
Rafael B.
For my Instagram and Facebook
I'm using Setor AI for my Instagram and Facebook automations, the support always helps and the best part is it's generating leads, qualifying them and providing me the necessary notifications.
Martina K.
Alex is a tech genius
Alex is a tech genius - Setor further proves this point. Now that it's fully shipped I'm shocked how accurate this tool is. Highly recommend others also give Setor a try.
Michael Gardiner
Really happy with Setor AI
Really happy with Setor AI so far. It's easy to use and saves me a lot of time. The automation works great and everything feels well thought out. Awesome having Alex and Mat around whenever I need help.
Gabriella P.
The only thing you need
Every time a lead asks me on a call, “Have I been talking with you on IG?” and I tell them it was Setor, they're amazed at how good it is. Don't overthink whether it's good - just test it and you will never want to change it.
Paul Z.
A genuinely well thought-out product
It's not just another AI chatbot or automation tool - it's a complete business platform. Every feature feels like it was built to solve real business problems, and it does a great job of turning leads into paying customers.
Anna K.
Saved us a lot of time and money
This app saved us a lot of time, also money as it performed better than a person that was a setter before. Thanks to Setor we were able to cancel two different subscriptions as they have other options built in too.
Atypical Trader
Real messages from clients, some translated, with private details hidden. Results depend on your offer, account and traffic.
What is an AI appointment setter for a men's health coach?
Software that runs a men's health coach's DMs on Instagram and Messenger: it replies, asks about the goal and books the consultation or call.
- 37booked calls on men's health accounts
- 35of them in the last 90 days
- 25calls in one coach's first 3 weeks
- 3accounts active in the last 90 days
Data as of Oct 31, 2026.A young niche: most accounts have been on Setor for a few weeks.The accounts do not log sale amounts.
Stories of our clients in men's health and hormones.
Men's health, hormone and fertility coaches for whom an AI setter answers Instagram and Messenger DMs and books calls. Verified numbers from the Setor dashboard.
From a follow to a consultation in a few messages
new followerSetor is replyingA sample conversation, built like real oneshey, can I ask you something? 🙂
sure
- 1
we send everyone a free habit checklist for energy and sleep, want it? 😊
sure, send it
here you go 🙌 what would you most like to change right now?
I'm 34, tired all the time and low on energy. I want to feel like I used to
- 2
got it. what's holding you back the most right now?
work and kids, I sleep 5 hours a night and don't know where to start
have you tried anything to change it yet?
a month at the gym, and now I get by on coffee
- 3
that's really common. I'd like to invite you to a free 20 min online consultation to work out where to start in your situation. does Tuesday 7pm or Thursday 8:30pm work?
tuesday
booked 🙂 talk soon!
Try it yourself. Below you can click through a dashboard with a sample account.
From the first message to the sale.
What Setor does for you
Replies in your tone
Understands voice notes, reels, stories, videos. Follow-ups within hours, while it's warm.
Qualifies your way
You say who you want a consultation with. Setor books only those who fit your program.
Books and reminds
Real open slots from Calendly, GoHighLevel or Cal.com. Rescheduling happens in the same thread.
Turns comments and stories into conversations
A comment or story reply opens a DM. AI Setter takes over on reply.
Welcomes new followers
First DM to every new person. Test variants and see which one books consultations.
Shows which reel brings clients
Every consultation and sale shows source, amount and recording. Know what to post.
Does not diagnose
Does not read test results or recommend medication or supplements. When a question needs a doctor, it asks you.
A setter, ManyChat or Setor
| Human setter | ManyChat | Setor | |
|---|---|---|---|
| What it does | Runs conversations | Automations and Manychat AI | Runs conversations through to the calendar |
| Nights and weekends | Depends on the schedule | Yes | Yes |
| Setup | Hiring and training | You build it | A consultation with a person |
| Billing | Salary or commission | Base plan + pay per contact | Growth $499/mo excl. tax |
| Best for | Complex sales built on relationships | A low-priced e‑book without a consultation | A men's health coach with DM traffic who sells a program through a consultation |
Run it on your own numbers
$1,620 revenue a month. 12 booked consultations. 3 new clients. clients pay for the plan: 1
This is an estimate based on your numbers, not a promise.The starting values are examples, enter your own.
Ultra: $1,000/mo excl. tax, 10,000 AI tokens, 1:1 calls, a dedicated success manager.
See pricingAll it takes is one consultation
Pick a plan
Monthly billing, cancel anytime.
Onboarding consultation
We connect your Instagram and calendar, set the script, style and who you want consultations with. Setor learns from your past conversations or your website.
Go live
Usually live in a few hours. We read the first chats together and improve the instructions.
Questions men's health coaches ask about an AI setter
Everything you need to know about Setor AI, onboarding, and how your AI Setter works day to day.
No. Setor does not diagnose, read test results or recommend medication or supplements. It takes the conversation to a consultation, and when a question needs a doctor, it asks you before replying.
Setor offers real open slots from Calendly, GoHighLevel or Cal.com, the way you have them set up. Without a connected calendar it sends a booking link or asks what time of day suits.
Setor learns your offer, your tone and how you run a conversation, and we set this up with you during the onboarding consultation. You can read conversations and adjust the instructions at any time.
Yes. It writes in your tone, briefly and discreetly. You set how it handles sensitive topics like libido or fertility in the instructions, and when Setor is not sure of an answer, it asks you before replying.
Setor handles traffic but does not create it. It pays off when clients start slipping through your DMs and one program sale is worth more than the plan. With a few messages a week you can handle it yourself.
Yes, at any time. You take over the conversation by hand, and you still run the consultations.
ManyChat is good at sending lead magnets and replying to keywords. Setor costs more and is built for sales: it qualifies, books and shows how much money came out of it, with onboarding run by a person.
Setor is a Verified Meta Tech Partner, and the app passed Meta's review. We set everything up with you during onboarding. We are not responsible for manual actions or other tools on your account.
Yes, Setor is AI Act compliant by default. The agent introduces itself as an AI assistant, so the client knows who they are talking to, which is what the AI Act requires of chatbots. You can change this in the settings, but then compliance is your responsibility.
Growth costs $499 a month excl. tax and Ultra $1,000. There is no free trial, you can cancel anytime, and most setups go live within a few hours of the consultation.
Still have questions?
Our team is here to help.