At a glance
- Who
- A men's health coach: energy, fitness, training, nutrition and mindset. Works online, one-to-one, starts with a free consultation of about an hour.
- Problem
- Before Setor only 44.1% of replies went out within 5 minutes, and the slowest 10% waited 3 hours 25 minutes.
- Change
- Since Oct 10, 2026 Setor runs the conversations: it asks about the goal and invites people to a consultation. In 22 days the dashboard shows 25 booked calls, 19 of them in threads where Setor had replied first.
- Scope
- One account, first 22 days with Setor. Counted: booked calls.
Who they are and what they sell
The client is a men's health coach. They run one-to-one coaching online for men aged 25 to 45 who want to improve their energy, fitness and everyday functioning. It combines training, nutrition and work on mindset, and they describe their niche as natural hormone support for men.
All the traffic comes from Instagram. Setor has been on the account since Oct 10, 2026. In those 22 days a lead wrote in 151 conversations and Setor sent 464 replies. Every sale starts with a free online consultation of about an hour, so every DM conversation has one job: book a slot.
What wasn't working
The account already had DM traffic: in the 90 days before Setor there were 520 conversations where a lead wrote. Replies came unevenly, though.
hi, for a few months I've had no energy after work, do you help with that?
- first reply from the account: a few hours later
On Instagram only 44.1% of replies went out within 5 minutes. The slowest 10% waited 3 hours 25 minutes, and outside working hours 9 hours 10 minutes.
How we set Setor up
Setor has been on the account since Oct 10, 2026. It replies to Instagram DMs and runs the conversation from the first message to a consultation slot. The whole setup comes down to four things.
- QualificationBefore offering a slot, Setor asks what someone wants to improve, what is holding them back and what they have already tried. The coach also listed who not to book, for example people who only want free tips.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with one short message. In 22 days it sent 216.
- SlotsThe account has no calendar connected, so Setor asks what time of day suits and agrees a day in the conversation. When a calendar is connected, it books the chosen slot itself.
- Automations from commentsA comment under a post opens a DM conversation. When someone replies, Setor takes it from there. In 22 days comments opened 10 such conversations.
What Setor doesn't do. It doesn't diagnose, interpret test results, judge hormone levels or recommend medication, supplements or therapy. It doesn't promise any outcome either. It gathers context and invites people to a consultation, and when a question needs a doctor or Setor doesn't know the answer, it asks the coach before replying.
What changed
We compare Instagram across two periods: the 90 days before Setor and the first 22 days with Setor, from Oct 10, 2026.
| Metric | before Setor | with Setor | |
|---|---|---|---|
| Outside working hours, within 5 minutes | 44.2% | 84.3% | |
| Slowest 10% of replies | 3 hr 25 min | 7 min 25 s | |
| Slowest 10% outside working hours | 9 hr 10 min | 6 min 48 s |
Instagram, the 90 days before Setor and the first 22 days with Setor. Outside working hours means weekends, before 8 am and from 6 pm. We don't show the median reply time: before Setor 4.6% of replies went out within 10 seconds, which means an automation, so that comparison wouldn't be fair.
In the first 22 days Setor sent 464 replies across 151 conversations, and the dashboard shows 25 booked calls.
What a conversation looks like
The pattern is simple: a question about what someone wants to improve, about what they have already tried, a one-sentence summary and an invitation to a consultation with a choice of time of day.
- 1Opening
hey, thanks for the follow 👊 what would you most like to improve about yourself?
I'm 36, I have no energy after work, and my belly keeps growing
- 2Qualification
and have you tried anything to change it?
I went to the gym but with no plan and I quit quickly
you're not alone. so you want to improve your energy and your shape, but you're missing a concrete plan, do I get it right?
yes
- 3Booking
I can see you really care, I'd like to invite you to a free online consultation, about an hour, no strings attached. do you prefer morning, afternoon or evening hours?
evening, I'm at work until 4
I have Tuesday 5 pm or Thursday 7 pm, which suits you?
tuesday
booked 🙂 talk to you Tuesday at 5 pm
- Tuesday, 5 pm in the calendar
Setor doesn't read test results, recommend supplements or medication or promise anything. For that, it invites them to a consultation.
What you can copy
You don't need Setor to start. You can put these three things in place even if you reply yourself.
- 1
Reply in minutes, not hours
Before Setor 44.1% of replies went out within 5 minutes and the slowest 10% waited 3 hours 25 minutes. With Setor 83.3% within 5 minutes and the slowest 10% 7 minutes 25 seconds.
- 2
Come back after a few hours
In 22 days Setor sent 216 follow-ups: one short message when a conversation stopped halfway. One calm reminder gives the conversation a second chance.
- 3
Ask about the time of day and don't shy away from the evening
12 of the 25 calls were booked between 6 pm and 8 am, and 11 of the 25 at the weekend. It is a small sample, but it suggests that some people only have time to talk after work.
The honest part
- This is a short sample: Setor has been on the account since Oct 10, 2026, which is 22 days. These are the results of one account and may change in the coming weeks.
- Of the 25 booked calls, 19 were booked in threads where Setor had replied first. The other 6 had no earlier reply from Setor, including 4 marked in the dashboard on Oct 10, 2026, the day it started.
- The account doesn't record sale amounts, so we don't give revenue or return on investment. Setor handles traffic, it doesn't create it.
- We don't assess the coach's methods or their effect on health. This case study describes DM conversations only and contains no medical claims.
Data read from the Setor dashboard on Oct 31, 2026.
Frequently asked questions
Setor AI is an AI appointment setter that replies to DMs on Instagram and Messenger and books appointments. On the account in this case study the dashboard shows 25 booked calls from Instagram conversations in the first 22 days with Setor. It is a short sample, but Setor runs the conversation from the first message to a slot, and the coach runs the consultations.
No. Setor doesn't diagnose, interpret test results, judge hormone levels or recommend medication, supplements or therapy. It gathers context and invites people to a consultation, and when a question needs a doctor or Setor doesn't know the answer, it asks the coach before replying.
Connect your calendar: Setor sees open slots, offers specific ones and books whichever the person picks. Without a connected calendar, as on this account, it sends a booking link or asks what time of day suits and agrees a slot in the conversation.
Yes. On this account 145 of Setor's 464 replies (31%) went out between 8 pm and 8 am. 12 of the 25 booked calls fell between 6 pm and 8 am, and 11 at the weekend. It is a small sample from 22 days.
Yes. You can take over and reply yourself, and Setor won't talk over you. You can also exclude friends and anyone on a blacklist so Setor never messages them.
From the Setor dashboard, read on Oct 31, 2026. A booked call is a contact marked as booked in the dashboard: 25 from Oct 10 to Oct 31, 2026, 19 of them in threads where Setor had replied first. The before and after comparison covers Instagram: the 90 days before Setor and Setor's replies since Oct 10, 2026. Times are in Europe/Warsaw.