At a glance
- Who
- A mentor for group class teachers: yoga, Pilates, fitness and dance. Helps them find premium clients for their classes. The sale starts with a call.
- Problem
- The account had 210 conversations with leads in its history. 7 of 8 booked people had first written to the account more than 2 days earlier, one of them more than 30 days earlier.
- Change
- In 8 days, from Nov 24 to Dec 1, 2025, Setor booked 8 sales calls: 4 of them in the first two days.
- Scope
- One account, 8 days. Counted: booked calls.
Who they are and what they sell
The client is a mentor for group class teachers: yoga, Pilates, fitness and dance. They help them find premium clients for their classes. The sale starts with a call, so every DM conversation has one job: book a slot.
All the traffic is Instagram. The account's history holds 210 conversations with leads. From Nov 24 to Dec 1, 2025 8 calls were booked, 4 of them in the first two days.
How we set Setor up
Setor is an AI setter: an AI assistant for Instagram and Messenger DMs. On this account it replies on Instagram, asks about classes and groups and runs the conversation to a slot in the calendar. The whole setup comes down to four things.
- QualificationBefore offering a slot, Setor asks what classes someone teaches, how many people attend and what number they want to reach.
- Follow-upsWhen a conversation stops halfway, Setor comes back a few hours later with a short question. A first follow-up went to 54 conversations, a second to 47.
- CalendarA calendar is connected to the account. Setor sends a link where the lead picks a slot, or offers specific times.
- Automations from comments and storiesA comment under a post or a reply to a story opens a DM conversation right away. Setor takes it from there.
What Setor doesn't do. It doesn't promise that classes will fill up or quote prices outside the offer. It gathers context and books the call, and the mentor runs the mentoring.
What a conversation looks like
The pattern is simple: questions about the classes, group size and the goal for next year, and two slots to choose from at the end.
- 1Opening
hi, I teach group classes and want to grow them
hi 🙂 what classes do you teach?
reformer pilates and dance, and first dances in wedding season
- 2Qualification
how many people come to a group on average?
about 14, but two groups only have 5-6. I'd like an average of 16
where do your clients come from now?
paid ads, referrals and regulars from last season
and what do you want to change next year?
more groups and a recognisable brand that stands for quality
- 3Booking
I'd like to invite you to a call to go through how to fill those two weaker groups. does Thursday 9:30 am or Friday 1 pm work?
thursday
booked 🙂 talk soon!
- Thursday, 9:30 am in the calendar
Setor doesn't promise that classes will fill up. For questions about the price of the programme, it invites people to a call.
What you can copy
Three simple steps from this small account that you can take yourself.
- 1
Go back to people who wrote earlier
7 of 8 booked people had written to the account more than 2 days before booking, and one more than 30 days before. Go through enquiries about your offer from weeks ago before you look for new ones.
- 2
Ask for group numbers
How many people come now, how many you want and which group is the weakest. Those answers show right away whether the problem is the offer, the reach or keeping clients.
- 3
Offer a slot right away
4 of 8 calls were booked in the first two days. When someone is warm, offer two specific slots instead of asking them to get back to you later.
The honest part
- This is a very small sample: one account, 8 calls and 8 days, Nov 24 to Dec 1, 2025.
- The dashboard shows no sale or amount, so we don't give revenue or return on investment.
- We don't show a before and after: this account's data from that period can't cleanly separate Setor's replies from manual ones.
- Setor handles traffic, it doesn't create it. Most booked people had written to the account earlier, so the result also depends on how many conversations the account already had behind it.
Data read from the Setor dashboard on Oct 31, 2026. We count 8 days, from Nov 24 to Dec 1, 2025.
Frequently asked questions
On the account in this case study Setor booked 8 sales calls in 8 days, from Nov 24 to Dec 1, 2025. It's a small sample from one account. Setor runs the conversation from the first message to a slot, and the mentor runs the mentoring.
No. It is one account, 8 calls and 8 days. The dashboard shows no sale or amount, so we don't give revenue or return on investment.
The account had 210 conversations with leads in its history, and 7 of 8 booked people had written more than 2 days before booking, one more than 30 days before. Setor handles traffic, it doesn't create it, so the result also depends on how many conversations the account already had behind it.
What classes someone teaches, how many people attend and what number they want to reach. Then it offers two slots or sends a calendar link. It doesn't promise that classes will fill up or quote prices outside the offer.
Yes. On this account a first follow-up went to 54 conversations and a second to 47. Setor comes back a few hours later with one short question.
With a connected calendar Setor sends a link where the lead picks a slot, or offers specific times. You can take over any conversation, and you can exclude friends and anyone on a blacklist so Setor never messages them.