Verified Meta Tech Partner
Works with:
Claude
ChatGPT
Calendly
GoHighLevel
iClosed
Hyrosand more
The AI setter for fitness business coaches.
You teach business, it fills your calendar.
Setor AI replies to DMs on 
Instagram and 
Messenger, asks trainers about their schedule and budget, qualifies and books sales calls. Even while you run a mentoring session, record a reel or sleep.
Don't take our word for it. Take theirs.
Rated 4.8 from 16 customer reviews
Using Setor for my sushi restaurant
I'm using Setor for my sushi restaurant, it's responding to all inquiries with AI intelligence. Set & forget, recommend!
Matt K.
Incredibly useful
I recently started using Setor AI, and it's been incredibly useful. I've completely replaced ManyChat and now sell my products through fully automated DMs. Well-designed, easy to use, and most importantly, effective.
Rafael B.
For my Instagram and Facebook
I'm using Setor AI for my Instagram and Facebook automations, the support always helps and the best part is it's generating leads, qualifying them and providing me the necessary notifications.
Martina K.
Alex is a tech genius
Alex is a tech genius - Setor further proves this point. Now that it's fully shipped I'm shocked how accurate this tool is. Highly recommend others also give Setor a try.
Michael Gardiner
Really happy with Setor AI
Really happy with Setor AI so far. It's easy to use and saves me a lot of time. The automation works great and everything feels well thought out. Awesome having Alex and Mat around whenever I need help.
Gabriella P.
The only thing you need
Every time a lead asks me on a call, “Have I been talking with you on IG?” and I tell them it was Setor, they're amazed at how good it is. Don't overthink whether it's good - just test it and you will never want to change it.
Paul Z.
A genuinely well thought-out product
It's not just another AI chatbot or automation tool - it's a complete business platform. Every feature feels like it was built to solve real business problems, and it does a great job of turning leads into paying customers.
Anna K.
Saved us a lot of time and money
This app saved us a lot of time, also money as it performed better than a person that was a setter before. Thanks to Setor we were able to cancel two different subscriptions as they have other options built in too.
Atypical Trader
Real messages from clients, some translated, with private details hidden. Results depend on your offer, account and traffic.
What is an AI setter for a fitness business coach?
An AI appointment setter: software that runs a fitness business coach's Instagram and Messenger DMs. It replies, qualifies trainers and books the sales call.
- 121booked calls on accounts for trainers and studios
- 35booked calls in one mentor's best 30 days
- 8calls in the first week for a mentor of instructors
- 5accounts: mentoring, marketing and boutique studios
Data as of Oct 31, 2026.Five mentoring and marketing accounts for the fitness industry, 2 active in the last 90 days.One account logs sale amounts.
Stories of our clients in business coaching for trainers and studios.
Mentors and marketing agencies for personal trainers, studio owners and group class instructors, whose AI setter answers Instagram and Messenger DMs and books sales calls. Verified numbers from the Setor dashboard.
35booked calls in 30 days
Mentor for personal trainers: a full schedule and going online
See the story
23booked calls in 30 days
Mentor for studio owners: a profitable boutique studio
See the story
$9201 sale in 30 days
Marketing for personal trainers and studios
See the story
15booked calls in 30 days
Marketing and mentoring for trainers and studios
See the story
8booked calls in the first 8 days
Mentor for yoga, Pilates and dance instructors: premium clients
See the storyFrom a follow to a call in a few messages
new followerSetor is replyingA sample conversation, built like real oneshey, can I ask you something? 🙂
sure
- 1
we send every trainer a free full schedule checklist, want it? 😊
sure, send it
here you go 🙌 what do you want to achieve in the next few months?
I want a full schedule and some online clients, right now half my hours are empty
- 2
got it. what's holding you back the most right now?
I don't know how to sell myself on instagram, all my clients come from referrals
have you tried a course or mentoring before?
I did a marketing course but never put any of it into practice
- 3
that's really common. I'd like to invite you to a free 30 min call to map out a plan around your schedule. does Monday 1pm or Wednesday 2pm work?
monday
booked 🙂 talk soon!
Try it yourself. Below you can click through a dashboard with a sample account.
From the first message to the sale.
What Setor does for a fitness business coach
Replies in your tone
Understands voice notes, reels, stories, videos. Follow-ups within hours, while it's warm.
Qualifies your way
You say who you want on a call. Setor books only those who fit and have the budget.
Books and reminds
Real open slots from Calendly, GoHighLevel or Cal.com. Rescheduling happens in the same thread.
Turns comments and stories into conversations
A comment or story reply opens a DM. AI Setter takes over on reply.
Welcomes new followers
First DM to every new person. Test variants and see which one sells.
Shows which reel makes money
Every sale shows source, closer, amount, recording. Know what to post.
Does not promise clients
Runs on our refined sales instructions and knows your offer, but makes no promises. When it does not know the answer, it asks you.
A setter, ManyChat or Setor
| Human setter | ManyChat | Setor | |
|---|---|---|---|
| What it does | Runs conversations | Automations and Manychat AI | Runs conversations through to the calendar |
| Nights and weekends | Depends on the schedule | Yes | Yes |
| Setup | Hiring and training | You build it | A consultation with a person |
| Billing | Salary or commission | Base plan + pay per contact | Growth $499/mo excl. tax |
| Best for | Complex sales built on relationships | A low-priced e‑book without a call | A coach or agency with DM traffic that sells trainers a program through a call |
Run it on your own numbers
Sale on the account above: about $920
$1,840 revenue a month. 12 booked calls. 2 sales. sales pay for the plan: 1
This is an estimate based on your numbers, not a promise.About $920: one sale on one account, at 3.7 PLN to 1 USD.
Ultra: $1,000/mo excl. tax, 10,000 AI tokens, 1:1 calls, a dedicated success manager.
See pricingAll it takes is one consultation
Pick a plan
Monthly billing, cancel anytime.
Onboarding consultation
We connect your Instagram and calendar, set the script, style and who you want on calls. Setor learns from your past conversations or your website.
Go live
Usually live in a few hours. We read the first chats together and improve the instructions.
Questions from fitness business coaches
Everything you need to know about Setor AI, onboarding, and how your AI Setter works day to day.
Yes. B2B sales through DMs work the same way: a trainer messages, Setor asks about their schedule, goal and budget, and then books the call. In the instructions you set who qualifies, for example only self-employed trainers or studio owners. A mentor for personal trainers booked 35 calls this way in the best 30 days.
Setor learns your offer, your tone and how you run a conversation, and we set this up with you during the onboarding consultation. You can read conversations and adjust the instructions at any time.
Yes. Setor asks the qualifying questions from your instructions and does not book people who don't fit. Someone looking for training for themselves does not end up in your calendar.
Setor handles traffic but does not create it. It pays off when people start slipping through your DMs and one sale is worth more than the plan. With a few messages a week you can handle it yourself.
It can take over the whole inbox or work alongside them. You can take over any conversation by hand, and you or your closer still run the sales calls.
ManyChat is good at sending lead magnets and replying to keywords. Setor costs more and is built for sales: it qualifies, books and shows how much money came out of it, with onboarding run by a person.
Setor is a Verified Meta Tech Partner, and the app passed Meta's review. We set everything up with you during onboarding. We are not responsible for manual actions or other tools on your account.
Yes, Setor is AI Act compliant by default. The agent introduces itself as an AI assistant, so the lead knows who they are talking to, which is what the AI Act requires of chatbots. You can change this in the settings, but then compliance is your responsibility.
Growth costs $499 a month excl. tax and Ultra $1,000. There is no free trial, you can cancel anytime, and most setups go live within a few hours of the consultation.
Still have questions?
Our team is here to help.