How Much Money Can You Make on Instagram? Rates and Sales Data
How much money you can make on Instagram: what Instagram pays, what brands pay and what accounts selling in DMs log. With data by follower count.
Alex GodlewskiCTO and co-founder- 7 min read
It depends on the model. Instagram itself pays little, and a sponsored post at 1,000 to 10,000 followers brings in about $25 to $150. With your own offer sold in DMs, the scale is different: in October, 12 Setor clients logged between $945 and $89k, and the median client logged $6,283.
Search results mostly show tables of rates per post. That’s only half the answer, so we show both: what Instagram and brands pay, and what accounts selling their own offer logged.
- $195kin logged sales in October, 12 clients
- $6,283median client in October
- $89kbest client in October
- 3,316followers on the smallest account with a logged sale
How much does Instagram pay?
Not much. Does Instagram pay for views? There’s no standard rate per view or per follower. It only pays through bonuses for how Reels and posts perform, and Instagram itself says those are limited-time and invite-only.
The other tools are money from viewers: gifts on Reels, badges on live streams and subscriptions. The creator @itsmodernmillie showed $18.84 for 1.9 million views on Instagram against $15,138 for 1.6 million views on YouTube.
How much do brands pay?
Brand deals are the usual answer to how much influencers make on Instagram. Approximate rates per sponsored post:
| Tier | Followers | Rate per post |
|---|---|---|
| Nano | 1,000 to 10,000 | $25 to $150 |
| Micro | 10,001 to 100,000 | $250 to $5,000 |
| Mid-tier | 100,001 to 500,000 | $1,600 to $10,000 |
| Macro | 500,001 to 1 million | $5,000 to $25,000 |
| Mega | Over 1 million | $10,000 and up |
The source is Shopify’s 2026 guide, and these are market estimates. They’re amounts per post rather than monthly income. What you earn in a month depends on how many deals you land.
What accounts selling their own offer log
Rate tables don’t have this data. Setor clients log the sales that came from DM conversations in their dashboard. Here’s October 2026:
| Logged sales in the month | Clients | Sales | Total |
|---|---|---|---|
| Up to $2.7k | 4 | 13 | $7.3k |
| $2.7k to $13.5k | 5 | 49 | $36k |
| $13.5k to $27k | 1 | 62 | $23k |
| Over $27k | 2 | 172 | $127k |
The spread is wide, so this shows the market rather than a promise. The table only covers clients who enter amounts, and sales without an amount aren’t counted. Over the last 90 days, 4 clients passed $27k. The full dashboard history is 592 sales and $454k, of which $381k has been paid.
Two examples from our case studies, both from the best 30 days:
- Online personal trainer: 158 sales, $87.5k, an average of $553.
- Mentor for experts and coaches: 12 sales, $38.9k.
How many followers do you need to make money on Instagram?
There’s no threshold, and more followers don’t automatically mean more money. Here are the last 90 days across the 48 accounts with booked calls:
| Followers | Accounts | Booked calls | Median per account | Logged sales | Best account |
|---|---|---|---|---|---|
| Under 1,000 | 4 | 10 | 1 | no amounts | |
| 1,000 to 5,000 | 9 | 63 | 5 | $3.2k | $1.8k |
| 5,000 to 10,000 | 4 | 26 | 5 | $945 | $945 |
| 10,000 to 50,000 | 19 | 1,554 | 52 | $165k | $64k |
| 50,000 to 100,000 | 2 | 69 | 34.5 | no amounts | |
| Over 100,000 | 10 | 1,571 | 33.5 | $94k | $80k |
What this tells us:
- You can sell with a small account. The smallest account with a logged sale had 3,316 followers. There are few conversations at that size, so the amounts are small too.
- The jump starts at 10,000. The median rises from 5 to 52 calls per account, and this bracket has the most logged money.
- You don’t need a million. Half of the accounts with 10,000 to 50,000 followers booked at least 52 calls in 90 days, against at least 33 for half of those with over 100,000. The 10,000 to 50,000 bracket also logged more money.
Follower count shows how many people can see you. The money depends on how many of them start a conversation. That’s why a message to new followers works on small accounts too.
What the amount depends on
The offer’s price. This is the biggest lever: 46 sales at $3,243 brought in $149k, while 98 sales under $270 brought in $12.5k. The full price breakdown is in how to sell on Instagram.
The industry. Fitness has volume, and training has the value of a single sale.
| Industry | Sales with an amount | Logged amount | Best account | Typical price |
|---|---|---|---|---|
| Fitness and body transformation | 484 | $237k | $95k | $405 to $648 |
| Training and mentoring | 90 | $193k | $149k | $270 to $3,243 |
| Coaching and therapy | 12 | $17k | $10.7k | $1,081 to $1,486 |
The number of conversations. Every 1,000 welcomes bring 303 replies, 9 booked calls and $502 in logged sales. Results vary by account: half of active accounts get at least a 26.9% reply rate, and the top tenth get 44.1%.
Availability. 68.8% of calls get booked outside working hours, and calls booked in that time brought in 64.9% of the logged amount. An account that only replies from 9 to 5 misses most of this traffic. The AI appointment setter takes that part over.
How to calculate it for your account
Take your numbers from the last 30 days:
- How many people followed you, and how many wrote or commented.
- How many of those conversations ended in a booked time or a purchase.
- How many calls took place and how many sold.
- Multiply by the price of your offer.
If you don’t know steps 2 and 3, start by logging them. That’s what the Instagram CRM is for, with every sale tied to its conversation and source.
FAQ
How much money can you make on Instagram per month?
The range is very wide. In October, Setor clients who enter amounts logged between $945 and $89k, with a median of $6,283. An influencer with 10,000 followers typically gets $25 to $150 per post, and the monthly result depends on the number of deals.
Does Instagram pay for views?
There’s no standard rate. Instagram pays bonuses for content performance, but only by invitation and for a limited time.
How many followers do you need to get paid on Instagram?
There’s no threshold. Brand deals usually start at around 1,000 followers, and you can sell your own offer right away. In our data, the smallest account with a logged sale had 3,316 followers.
Is 1,000 followers enough to make money?
It’s enough to start selling, but expect few conversations. Accounts with 1,000 to 10,000 followers had a median of 5 booked calls in 90 days.
How much do influencers make on Instagram?
According to Shopify’s guide, from $25 to $150 per post on the smallest accounts up to $10,000 and more on the largest. Monthly income depends on the number of deals.
Where the numbers come from
Read from Setor’s database on November 2, 2026, read-only, aggregates only, no account names. Amounts converted at 3.7 PLN per USD and rounded down.
- October: won calls with an amount by call date, accounts billing in PLN. Two accounts of one client counted together.
- Followers: the account’s latest recorded follower count. Instagram calls from the last 90 days, excluding merged, cancelled and imported calls. Sales with an amount from the same 90 days, linked to an Instagram contact. 13 of the 48 accounts enter amounts, and “best account” is the result of a single account.
- Industries: full dashboard history, assigned by hand from the account description.
- Outside working hours: 68.8% is calls from the last 90 days outside Monday to Friday, 9:00 to 17:00, Warsaw time. 64.9% is the share of the amount from bookings made through Setor from Sep 11 to Nov 1, 2026, by moment of booking.
- Rates per post: Shopify (shopify.com, April 2026), market estimates.
- Payout example: a public post by the creator @itsmodernmillie, a single case.
See how many conversations your account misses today. Start now and see what Setor would reply in your DMs. All the ways to earn are covered in how to make money on Instagram.
