Chatfuel promises a sale in every chat,
Setor shows which chat paid.
Chatfuel runs an AI agent on WhatsApp, Instagram, Facebook, TikTok and your website. Setor is a full AI Setter for 
Instagram and 
Messenger that takes the DM to a booked sales call and shows the money it brought. See the comparison.
What is the difference between Setor and Chatfuel?
Chatfuel is a platform with an AI agent across five channels. Setor is an AI Setter for Instagram and Messenger, with a sales dashboard and a team that takes you to results.
- $430k+in sales logged in the dashboard
- $190k+of that in October 2026 alone
- 584sales with a value in the dashboard
- 4.8from 16 customer reviews
Read from the Setor dashboard on 2 Nov 2026, converted from PLN. Clients log the amounts, so this is a floor.
From the first message to the sale.
9 things you won't find in Chatfuel's plans
Everything here exists to do one thing: turn your DMs into money.
Sales dashboard
Every call with its closer, deal value, cash collected, source and recording link. Plus show rate and close rate.
ROAS and cost per sale
See sales, cost per sale and ROAS for the people who came from ads to DMs, comments and lead forms.
Reminders with a video
Setor reminds the lead a day and an hour before the call, and you can add a video to watch first.
Question Mode
The Setter doesn't guess. It asks you, replies to the lead and remembers lasting facts, so you only explain once.
Learns from your past conversations
Setor reads your existing Instagram conversations and writes a first script with your offer and your style.
A/B tests measured in money
Compare script and calendar variants by sales and revenue per contact, not just by replies.
Profile analysis
A scan of your whole profile, a 0-100 score and a concrete fix for each element. After each change you see how visit to follow moved.
- Ultra
Mentoring calls
We work with you on show-up rate, content, goals and your clients' top problems.
- Ultra
Unlimited 1:1 calls
Talk to people who sell on Instagram whenever you need to.
We checked Chatfuel's pricing, home, Instagram and booking pages and its help center on 2 Nov 2026.[1]
You're not buying a tool. You're joining a team that sells on Instagram.
Maciej Rak
CEO and co-founderSold over 800 high-ticket programs through Instagram, from content and ads to DMs and calls. Over 6M PLN generated on his own offers.
Alex Godlewski
CTO and co-founderLeads product and technology. Over 10 years of coding experience, Top Rated Plus on Upwork, host of the Behind The Offer podcast.
Igor Klimkowski
OnboardingStarted at Setor as a DM setter, then managed the accounts of our largest clients. Today he sets Setor up for you.
Show-up rate from 40% to 72% in 3 months
This is what happens on our calls: we look at your numbers and fix what's costing you money.
- 40%August, where we startedOnly 40% of confirmed calls were actually held.
- 59%A call right after bookingOn our calls we set up a short closer call after booking and case studies in the DMs.
- 72%Videos and no-show automationFollow-ups with videos before the call, and people who miss get asked for a new slot. Three weeks in a row above 71%.
At this client's request we built booking inside the conversation in 13 days and a random split across closers' calendars in 31 days, then compared calendars on the numbers. On calls we work on your content, your goals and your clients' top three problems.
One client's account, no control group. 40% is the client's figure from our call on 4 Aug 2026. 59% and 72% come from the dashboard, 636 calls from 14 Sep to 2 Nov 2026: calls held out of calls held plus calls the lead missed. The client logs attendance.
What we work on in those calls
- Show-upA call within 5 minutes of booking, material to go through first, reminders and short ads only to people already booked.
- Ads2-3 new creatives a week. The weakest go off on 7-day cost per follower.
- ClosersWe measure cash per call, because close rate is easy to inflate with cheap sales.
- ObjectionsWe pull the top 3 objections from call transcripts and turn them into pre-call content.
- Offer and paymentsWe look for a niche that can pay, and set up installments when sales slip away over price.
- The Setter's scriptIgor writes it from your materials and checks it in the test chat before any lead sees it.
On every plan
- Onboarding consultation
- Chat support with quick replies
- WhatsApp community and a course
- We read the first conversations together and improve the instructions
On Ultra
- Unlimited 1:1 calls
- Mentoring calls
- Dedicated success manager on WhatsApp
- Premium community and the full course
We get better every week
Clients tell us what's not working, and we fix it. You pay for a product that looks different every month.
- 2,325improvements in the last 12 months
- 1,100improvements in the last 60 days
- 128improvements a week, average of 60 days
- 191improvements in the record week
From a client's request to the change
More varied follow-ups
9 minutesDifferent behaviour towards old contacts
43 minutesA mode with only the welcome message
2 hoursBooking inside the conversation instead of a link
13 daysRandom split across closers' calendars
31 daysCall status from the CRM back in Setor
33 days
Counted from the Setor code repository, commits without merges, read on 2 Nov 2026.
Setor vs Chatfuel: Chatfuel has more channels, Setor shows the sale.
The rows from our pricing table. Everything in the Setor column is on every plan, the Ultra group on Ultra.
| What you get in each tool | Chatfuel | Setor |
|---|---|---|
| Making money | ||
| Client sales shown in numbers | Case studies with sales amounts, mostly Messenger bots[6] | $430k+ from the dashboard, 584 sales |
| Books calls in your calendar | AI books from Chatfuel's own calendar[4] | |
| Value, closer, source and recording link on every sale | ||
| Sales dashboard | Leads board with won and lost stages[9] | |
| Advanced ads attribution | Leads and cost per lead per ad creative[2] | |
| Show rate and close rate per closer | ||
| Objections and drop-off points from conversations | On request from the AI Co-Worker[8] | |
| AI Setter | ||
| AI Setter | AI Agent[2] | |
| Always the latest AI model | ||
| GPT-6 in AI replies | ||
| Instagram AI Setter | [3] | |
| Messenger AI Setter | [2] | |
| Voice, image and video replies | Answers voice messages in text[1] | |
| Understands voice, images and videos | Voice messages and photos[1] | |
| Question Mode | ||
| Learning from your past conversations | ||
| Learning from your website | ||
| Full AI Mode | [3] | |
| Advanced qualification | [2] | |
| Automatic follow-ups | Up to two, timed by the AI[5] | |
| No-show call recovery | WhatsApp reminders a day and 2 hours before[4] | |
| A/B setter tests | ||
| Ignore friends | ||
| Blacklist | ||
| Human takeover: just reply on Instagram | Reply from the Instagram app pauses the AI[10] | |
| Unified Inbox | [1] | |
| Unlimited team members | Unlimited teammates[3] | |
| Automations and campaigns | ||
| A/B welcome messages | ||
| Comment to DM automations | [3] | |
| Story automations | [3] | |
| Meta Ads automations | [3] | |
| Importing automations from other tools | ||
| Custom campaigns | WhatsApp broadcasts[1] | |
| Lead research | ||
| Partnership messages (up to 250 a day) | ||
| Publishing posts, Reels and Stories | Through the AI Co-Worker[7] | |
| Analytics and data | ||
| Advanced analytics | Funnel report from the AI Co-Worker[9] | |
| Ads and funnels analytics | [9] | |
| Conversion API | $0.02 per event, from click-to-WhatsApp ads[1][12] | |
| Profile analysis | ||
| Growth analysis | ||
| Ask Setor AI | AI Co-Worker[7] | |
| Claude and ChatGPT connector | MCP server for Claude and ChatGPT[2] | |
| Support and learning | ||
| Onboarding consultation | A call with the team on request[2] | |
| Chat support with quick replies | 24/7 support[2] | |
| Basic course on getting the most success | Help center and templates[2] | |
| Basic WhatsApp community | ||
| People who take you to results (Ultra) | ||
| Mentoring calls | ||
| Dedicated unlimited 1:1 calls | ||
| Dedicated customer success manager | Account manager on Agency plans[1] | |
| Dedicated WhatsApp support | ||
| Premium WhatsApp community access | ||
| Advanced full course | ||
| Price | ||
| Price | From $18 a month billed yearly ($20 monthly)[1] | From $499 excl. tax |
| AI messages on the plan | Credits, not a message count: $20 to $500 a month on Business plans[1] | About 4,500 on Growth, about 18,000 on Ultra |
| Billing | Plan plus monthly AI credits that don't roll over[1] | Flat monthly plan |
A cross means it isn't on the Chatfuel pages or in the help center articles we read on 2 Nov 2026. WhatsApp, TikTok and website chat aren't in the table, because Setor doesn't run there.[1]
Why Setor and not Chatfuel
Chatfuel doesn't send Meta a Purchase
Chatfuel's guide to conversion events says Meta's Purchase event isn't offered: Meta requires an order value, and a chat doesn't carry one. Setor records the value, the closer and the source on every sale: $430k+ across 584 sales.[12]
You work out the cost per sale yourself
Chatfuel's analytics guide has you divide ad spend from Ads Manager by its lead and closed-deal counts to get cost per sale. Setor shows sales, cost per sale and ROAS for the people who came from ads.[9]
The calendar is Chatfuel's own
Chatfuel's AI books from its own calendar of services and specialists, synced to Google Calendar. Setor's Setter books the call into Calendly, GoHighLevel, Cal.com or iClosed, and the AI alone makes 97% of bookings.[4]
AI runs on credits that don't roll over
On Chatfuel, AI replies, WhatsApp templates and lead events draw on monthly credits that don't roll over, and AI replies pause when they run out. Setor is a flat monthly plan, with about 4,500 AI messages in Growth and about 18,000 in Ultra.[1]
Two follow-ups, timed by the AI
Chatfuel's AI sends up to two follow-ups and picks the timing itself, with no delay you can set. In Setor, 40% of Instagram bookings come after a follow-up, and those bookings bring 47% of logged sales.[5]
What clients sold with Setor
Stories by niche, verified numbers from the Setor dashboard, best 30 days.
Online personal trainer: belly fat loss and muscle without a strict diet
See the story
Online mentor for experts and coaches: a personal brand that earns
See the story
Online personal trainer for busy people aged 30-55: weight loss without a strict diet
See the story
Online trading mentor: strategies for beginner investors
See the story
Online personal trainer for women: weight loss without the yo-yo effect
See the storyWhere this money comes from
Counted across the bookings of all Setor accounts, not one client.
- 70%
of calls get booked outside working hours
Evenings, nights and weekends. Those calls brought 65% of logged sales.
4,769 of 6,813 - 40%
of Instagram bookings come after a follow-up
The lead goes quiet, Setor comes back, the lead replies and books. That's 47% of logged sales.
1,474 of 3,675 - 97%
of bookings are made by the AI alone
You only step in for the sales call.
2,656 of 2,737 - 63%
of bookings land within 24 hours
Counted from the lead's first message. The median is 9.6 hours.
2,900 of 4,632
Bookings saved by Setor from 11 Sep to 1 Nov 2026, read on 2 Nov 2026. Follow-ups counted from 25 Sep, booking author from 13 Oct. Working hours are Mon-Fri 9:00-17:00 Polish time. Clients log the amounts, so they are a floor. A sale counts at the moment its call was booked.
What a conversation to the calendar looks like
new followerSetor is replyingBased on a real conversation, details changedhey, can I ask you something? 🙂
sure!
- 1
would you prefer a free training plan or a nutrition plan? we send one to everyone 😊
nutrition please ♥️
here you go 🔥 by the way, how many pounds do you want to lose?
losing 18 lbs would make me really happy
- 2
was there a moment when you felt: ok, time to do something about it?
summer vacation. i was embarrassed in a swimsuit, gained it after moving to a desk job
have you tried anything to get it moving yet?
diet and treadmill twice, gave up after 3 weeks both times
- 3
i noticed a few things that could really help. i'd like to invite you to a free call, 30 min, no strings. does tuesday 6pm or thursday 7:30pm work?
tuesday
booked 🙂 see you then!
Work out what you could make
One measured account: 10.1%
Our largest client: about 14% of calls held
Average sale in fitness: about $500
$1,500 revenue a month. 20 booked calls. 3 sales. sales pay for the plan: 1
This is an estimate based on your numbers, not a promise.Average of about $500: 472 sales on 9 accounts logging amounts, at 3.7 PLN to 1 USD.
Ultra: $1,000/mo excl. tax, 10,000 AI tokens, 1:1 calls, a dedicated success manager.
See pricingFrom an automation to Setor, on one account.
A clinical dietitian's account that already had a fast automated replier. The 90 days before Setor against the last 90 days.
| Before | With Setor | ||
|---|---|---|---|
| Conversations where the lead wrote | 957 | 4,233 | |
| Replies to lead messages | 1,475 | 12,565 | |
| Slowest 10% of replies | 12 hours | 5 minutes | |
| Conversations with no reply at all | 2.7% | 0.2% |
Sample: the 90 days before Setor was switched on and the last 90 days on the same account, Instagram.
The best Chatfuel alternatives in 2026
Depends on what you're after: sending links for less, or making money from conversations.
| Tool | What it is | Who it's for | Price from |
|---|---|---|---|
| 1Setor | AI Setter, full sales system and a team that takes you to results | Anyone selling through calls or DMs who wants to make money from conversations | $499 excl. tax, about 4,500 AI messages. From about $0.056 per message (on Ultra plan) |
| 2SetSmart | AI setter for DMs | A setter at a low entry price, full AI from the $97 plan | $25 for 250 AI messages, $97 for 1,000[13] |
| 3Appointwise | AI setter for agencies, coaches and consultants, channels through GoHighLevel | Teams working on GoHighLevel | $297[14] |
| 4Mochi | Shared Instagram sales inbox, AI Setter on the $497 plan | Teams of human setters | $149[15] |
| 5GoHighLevel | CRM for agencies, AI as a paid add-on | Agencies running many client accounts | $97[16] |
| 6Inrō | Instagram automation with an AI agent | Instagram-only accounts on a small budget | Free, Pro €12.99[17] |
| 7LinkDM | Comment to DM on Instagram | Sending links from comments for free | Free, Pro $19[18] |
| 8CreatorFlow | Comment to DM on Instagram | Creators at a flat price | Free, $12 billed yearly[19] |
| 9InstantDM | DM automation at a flat price | The lowest flat price with no contact tiers | $9.99 billed yearly[20] |
| 10respond.io | Shared inbox for teams across many channels | Support and sales teams with many agents | $79[21] |
| 11ManyChat | DM automation with flows and AI in beta | Lead magnets and links from comments | $14, with AI from $29[22] |
Prices from each vendor's own page, read on 1 and 2 Nov 2026, in their billing currency. Sources at the bottom of the page.
Moving takes one consultation
Pick a plan
Monthly billing, cancel anytime.
Onboarding consultation
We connect your Instagram and calendar. Setor reads your past conversations, writes a first script and rebuilds your Chatfuel automations as drafts. Before you publish them, you switch off the originals, so two tools don't answer the same DM.
Go live
Usually live in a few hours. We read the first chats together and improve the instructions.
Chatfuel alternatives: common questions
Everything you need to know about Setor AI, onboarding, and how your AI Setter works day to day.
If you sell high-ticket through Instagram and Messenger DMs, Setor. It answers, qualifies, books the call inside the DM and shows the value, closer and source on every sale, and you have a team behind you that sells on Instagram. If you also need WhatsApp, TikTok or a website chat in one tool, Chatfuel covers those channels.
Chatfuel is a platform with one AI agent across WhatsApp, Instagram, Facebook, TikTok and website chat, built around replies, bookings and leads. Setor is an AI Setter for Instagram and Messenger, built around booked calls and sales, with a dashboard that shows the money.
Yes to both. Its AI agent replies, qualifies leads, sends up to two follow-ups and books appointments in the chat from Chatfuel's own calendar, synced to Google Calendar. Setor's Setter books into Calendly, GoHighLevel, Cal.com and iClosed, and in Setor the AI alone makes 97% of bookings.
Chatfuel Business starts at $18 a month billed yearly ($20 monthly) with $20 of AI credits, and its pricing page estimates about $0.0093 per AI reply. Setor Growth is $499 a month excl. tax with about 4,500 AI messages, and about $0.056 per message on Ultra. The difference is what comes with it: in Setor you get the AI Setter, the sales dashboard, an onboarding consultation and a team that sells on Instagram. You pay for sales, not for sending messages.
Yes, 7 days with a card, and $15 of credits to spend on AI and messaging. Setor has no free plan or trial: you pick a plan and start right away, and billing is monthly.
No. Setor runs on Instagram and Messenger, where our clients sell. If you also need WhatsApp, TikTok or a website chat, you can keep Chatfuel for those. On Instagram, one tool should run the DMs.
Yes. Setor rebuilds them from your conversation history: automations from comments, DM keywords and story replies that ran in at least 5 conversations. They land in Setor as switched-off drafts written in your voice, and you publish one once you confirm the original is off.
Yes. The Setter takes the conversation all the way to the close. It has already sold both low-ticket and high-ticket offers, with only the confirmation left for the call.
Yes. On calls we sit down with you on show-up rate, ads, closers, objections and your offer. For one online personal trainer, show-up rate went from 40% to 72% in 3 months. Every plan has an onboarding consultation and chat, and Ultra adds unlimited 1:1 calls, mentoring and a success manager on WhatsApp.
40% of Instagram bookings come after the lead replied to a Setor follow-up, and those bookings bring 47% of logged sales. Counted on 3,675 bookings from 45 accounts, from 25 Sep to 1 Nov 2026.
Just reply to the lead on Instagram. Setor detects your reply and turns the AI off for that person, so you don't need to open the dashboard. You can change this in settings.
Growth has 2,500 AI tokens a month and Ultra 10,000. One token is one AI request, on average about 1.8 messages sent by the Setter, so that is about 4,500 messages on Growth and about 18,000 on Ultra. On the Ultra plan that is about $0.056 per message.
Setor uses daily send limits, a gradual ramp for new accounts, an automatic pause when Instagram refuses a send, and a profile and welcome-message check before the AI is switched on. This lowers risk but guarantees nothing, because Instagram has the final say. If your account gets restricted, we sit down with you and plan the way back.
Instagram and Messenger, where our clients sell.
Still have questions?
Our team is here to help.
Sources and method
We read Chatfuel's pricing, home, Instagram, booking and follow-up pages, its success stories and several help center articles on 2 Nov 2026, and the other tools' pages on 1 and 2 Nov 2026, and wrote down what they say. A cross in the table means it isn't in what we read. We didn't test a live Chatfuel account. Numbers about Setor come from our dashboard, our code repository and our conversations with clients.
- [1]Chatfuel pricingchatfuel.com/pricingRead: 2 Nov 2026
- [2]Chatfuel home pagechatfuel.comRead: 2 Nov 2026
- [3]Chatfuel: Instagram automationchatfuel.com/instagramRead: 2 Nov 2026
- [4]Chatfuel: booking calendarchatfuel.com/booking-appointmentsRead: 2 Nov 2026
- [5]Chatfuel: AI follow-upschatfuel.com/follow-upsRead: 2 Nov 2026
- [6]Chatfuel: success storieschatfuel.com/success-storiesRead: 2 Nov 2026
- [7]Chatfuel help center: what the AI Co-Worker can dochatfuel.com/docs/ai-features/what-the-ai-co-worker-can-do-for-youRead: 2 Nov 2026
- [8]Chatfuel help center: conversation analyticschatfuel.com/docs/for-agencies/conversation-analyticsRead: 2 Nov 2026
- [9]Chatfuel help center: end-to-end analyticschatfuel.com/docs/for-agencies/end-to-end-analytics-for-agenciesRead: 2 Nov 2026
- [10]Chatfuel help center: stopping the AI during a conversationchatfuel.com/docs/ai-features/how-to-stop-ai-during-active-conversationsRead: 2 Nov 2026
- [11]Chatfuel help center: free trialchatfuel.com/docs/billing/how-long-is-the-free-trialRead: 2 Nov 2026
- [12]Chatfuel help center: conversion events to Metachatfuel.com/docs/whatsapp/how-to-send-conversion-events-to-metaRead: 2 Nov 2026
- [13]SetSmart pricingsetsmart.io/pricingRead: 2 Nov 2026
- [14]Appointwise pricingappointwise.ioRead: 1 Nov 2026
- [15]Mochi pricingthemochi.appRead: 1 Nov 2026
- [16]HighLevel pricinggohighlevel.com/pricingRead: 2 Nov 2026
- [17]Inrō pricinginro.social/pricingRead: 2 Nov 2026
- [18]LinkDM pricinglinkdm.com/pricingRead: 2 Nov 2026
- [19]CreatorFlow pricingcreatorflow.so/pricingRead: 2 Nov 2026
- [20]InstantDM pricinginstantdm.com/pricingRead: 2 Nov 2026
- [21]respond.io pricingrespond.io/pricingRead: 2 Nov 2026
- [22]ManyChat pricing and full plan tablemanychat.com/pricingRead: 1 Nov 2026
Changes
- 2 Nov 2026Page published.
Chatfuel and the other names on this page are trademarks of their owners. Setor AI is not affiliated with or endorsed by them. Something out of date? Tell us through the details on our company page and we will correct it.