DM Hero writes first to your list,
Setor answers those who write to you.
DM Hero is a tool for messaging people who haven't written to you, with an AI setter for the replies. Setor is a full AI Setter that takes over the 
Instagram and 
Messenger DMs of people who write to you, books the call in the thread and shows how much money came out of it. See the comparison.
What is the difference between Setor and DM Hero?
DM Hero sends the first message to a list you import and sends a link when someone replies. Setor works with the people who write to you, books the call inside the DM and shows every sale.
- $430k+in sales logged in the dashboard
- $190k+of that in October 2026 alone
- 584sales with a value in the dashboard
- 4.8from 16 customer reviews
Read from the Setor dashboard on 2 Nov 2026, converted from PLN. Clients log the amounts, so this is a floor.
From the first message to the sale.
12 things you won't find on DM Hero's pages
Everything here exists to do one thing: turn your DMs into money.
Sales dashboard
Every call with its closer, deal value, cash collected, source and recording link. Plus show rate and close rate.
ROAS and cost per sale
See sales, cost per sale and ROAS for the people who came from ads to DMs, comments and lead forms.
Booking inside the DM
The Setter checks your calendar and books the call in the thread. If the lead can't make it, it offers the two nearest slots.
No-show recovery
A no-show or cancelled tag starts an Automation: Setor waits the time you set, then asks for a new slot.
Learns from your past conversations
Setor reads your existing Instagram conversations and writes a first script with your offer and your style.
Profile analysis
A scan of your whole profile, a 0-100 score and a concrete fix for each element. After each change you see how visit to follow moved.
Content publishing
Plan posts, Reels and Stories up to 180 days ahead. Setor works out the best time from when people reply and book.
Connector for Claude and ChatGPT
Your own AI reads your Setor results and, if you allow it, changes scripts, tests and automations. 53 tools.
Ask Setor AI
Ask about results and conversations in plain language. It explains why the Setter replied that way and prepares changes for you to approve.
- Ultra
Mentoring calls
We work with you on show-up rate, content, goals and your clients' top problems.
- Ultra
Unlimited 1:1 calls
Talk to people who sell on Instagram whenever you need to.
- Ultra
Success manager on WhatsApp
Your own person at Setor, one message away.
We checked DM Hero's home page, pricing and blog on 2 Nov 2026.[1]
You're not buying a tool. You're joining a team that sells on Instagram.
Maciej Rak
CEO and co-founderSold over 800 high-ticket programs through Instagram, from content and ads to DMs and calls. Over 6M PLN generated on his own offers.
Alex Godlewski
CTO and co-founderLeads product and technology. Over 10 years of coding experience, Top Rated Plus on Upwork, host of the Behind The Offer podcast.
Igor Klimkowski
OnboardingStarted at Setor as a DM setter, then managed the accounts of our largest clients. Today he sets Setor up for you.
Show-up rate from 40% to 72% in 3 months
This is what happens on our calls: we look at your numbers and fix what's costing you money.
- 40%August, where we startedOnly 40% of confirmed calls were actually held.
- 59%A call right after bookingOn our calls we set up a short closer call after booking and case studies in the DMs.
- 72%Videos and no-show automationFollow-ups with videos before the call, and people who miss get asked for a new slot. Three weeks in a row above 71%.
At this client's request we built booking inside the conversation in 13 days and a random split across closers' calendars in 31 days, then compared calendars on the numbers. On calls we work on your content, your goals and your clients' top three problems.
One client's account, no control group. 40% is the client's figure from our call on 4 Aug 2026. 59% and 72% come from the dashboard, 636 calls from 14 Sep to 2 Nov 2026: calls held out of calls held plus calls the lead missed. The client logs attendance.
What we work on in those calls
- Show-upA call within 5 minutes of booking, material to go through first, reminders and short ads only to people already booked.
- Ads2-3 new creatives a week. The weakest go off on 7-day cost per follower.
- ClosersWe measure cash per call, because close rate is easy to inflate with cheap sales.
- ObjectionsWe pull the top 3 objections from call transcripts and turn them into pre-call content.
- Offer and paymentsWe look for a niche that can pay, and set up installments when sales slip away over price.
- The Setter's scriptIgor writes it from your materials and checks it in the test chat before any lead sees it.
On every plan
- Onboarding consultation
- Chat support with quick replies
- WhatsApp community and a course
- We read the first conversations together and improve the instructions
On Ultra
- Unlimited 1:1 calls
- Mentoring calls
- Dedicated success manager on WhatsApp
- Premium community and the full course
We get better every week
Clients tell us what's not working, and we fix it. You pay for a product that looks different every month.
- 2,325improvements in the last 12 months
- 1,100improvements in the last 60 days
- 128improvements a week, average of 60 days
- 191improvements in the record week
From a client's request to the change
More varied follow-ups
9 minutesDifferent behaviour towards old contacts
43 minutesA mode with only the welcome message
2 hoursBooking inside the conversation instead of a link
13 daysRandom split across closers' calendars
31 daysCall status from the CRM back in Setor
33 days
Counted from the Setor code repository, commits without merges, read on 2 Nov 2026.
Setor vs DM Hero: DM Hero messages your list, Setor answers your audience.
The rows from our pricing table. Everything in the Setor column is on every plan, the Ultra group on Ultra.
| What you get in each tool | DM Hero | Setor |
|---|---|---|
| Making money | ||
| Client sales shown in numbers | A calculator on your own assumptions[1] | $430k+ from the dashboard, 584 sales |
| Books calls in your calendar | Sends a link, the lead picks the time[1][3] | |
| Value, closer, source and recording link on every sale | ||
| Sales dashboard | Leads marked converted[3] | |
| Advanced ads attribution | ||
| Show rate and close rate per closer | ||
| Objections and drop-off points from conversations | A daily pain map of prospects[1] | |
| AI Setter | ||
| AI Setter | [1] | |
| Always the latest AI model | ||
| GPT-6 in AI replies | ||
| Instagram AI Setter | [1] | |
| Messenger AI Setter | ||
| Multi-language support | Polish and English tested[3] | |
| Voice, image and video replies | ||
| Understands voice, images and videos | ||
| Question Mode | ||
| Learning from your past conversations | ||
| Learning from your website | ||
| Full AI Mode | Off, suggest or auto mode[3] | |
| Advanced qualification | [1] | |
| Automatic follow-ups | One AI follow-up after 21 to 23 hours[3] | |
| No-show call recovery | ||
| A/B setter tests | Setter variants judged by converted leads[3] | |
| Ignore friends | ||
| Blacklist | ||
| Human takeover: just reply on Instagram | Handoff to its inbox, then hand back[3] | |
| Unified Inbox | [1] | |
| Unlimited team members | Reps on Multi-reps plans, from $499 plus $299 a rep[1] | |
| Automations and campaigns | ||
| Welcome messages | Auto DM to new followers and commenters[1] | |
| A/B welcome messages | ||
| Comment to DM automations | [1] | |
| Story automations | ||
| Meta Ads automations | ||
| Importing automations from other tools | ||
| Custom campaigns | Sequences to an imported list[1] | |
| Publishing posts, Reels and Stories | ||
| Analytics and data | ||
| Advanced analytics | Reply rate per campaign and template[1] | |
| Ads and funnels analytics | ||
| Conversion API | ||
| Profile analysis | ||
| Growth analysis | ||
| Ask Setor AI | ||
| Claude and ChatGPT connector | ||
| Support and learning | ||
| Onboarding consultation | Dedicated onboarding in Multi-client only[1] | |
| Chat support with quick replies | Email[1] | |
| Basic course on getting the most success | ||
| Basic WhatsApp community | ||
| People who take you to results (Ultra) | ||
| Mentoring calls | ||
| Dedicated unlimited 1:1 calls | ||
| Dedicated customer success manager | ||
| Dedicated WhatsApp support | ||
| Premium WhatsApp community access | ||
| Advanced full course | ||
| Price | ||
| Price | Starter $199, Growth $349, Pro $499 with the AI Setter[1] | From $499 excl. tax |
| AI messages on the plan | 1,000, 2,000 or 5,000 AI replies, plus 1,000 to 3,000 first messages sent[1] | About 4,500 on Growth, about 18,000 on Ultra |
| Cost per AI message | About $0.20, $0.17 and $0.10 per AI reply[1] | About $0.056 (on Ultra plan) |
| Billing | Monthly plan with send and reply limits, 7-day trial[1][2] | Flat monthly plan |
A cross means it isn't on the DM Hero pages we read on 2 Nov 2026. We didn't test a live DM Hero account.[1]
Why Setor and not DM Hero
The setter sends a link, ours books
DM Hero's setter sends your booking link and the lead picks the time. With Calendly connected on a plan with webhooks, a booking marks the lead as converted. Setor's Setter checks free slots and books in the thread.[3]
A sale is a status you change by hand
In DM Hero a sale goal ends with your checkout link, and you record the sale by changing the lead's status to converted. Setor logs every sale with amount, closer, source and recording link.[3]
The proof is a calculator
DM Hero shows a revenue calculator that runs on your own assumptions and calls its result an estimate, not a promise. We show $430k+ in sales logged in the dashboard, across 584 sales.[1]
Instagram only
DM Hero calls itself the outbound platform for Instagram and connects Instagram professional accounts. Its pages name no other channel. Setor also runs your Messenger.[1]
What clients sold with Setor
Stories by niche, verified numbers from the Setor dashboard, best 30 days.
Online personal trainer: belly fat loss and muscle without a strict diet
See the story
Online mentor for experts and coaches: a personal brand that earns
See the story
Online personal trainer for busy people aged 30-55: weight loss without a strict diet
See the story
Online trading mentor: strategies for beginner investors
See the story
Online personal trainer for women: weight loss without the yo-yo effect
See the storyWhere this money comes from
Counted across the bookings of all Setor accounts, not one client.
- 70%
of calls get booked outside working hours
Evenings, nights and weekends. Those calls brought 65% of logged sales.
4,769 of 6,813 - 40%
of Instagram bookings come after a follow-up
The lead goes quiet, Setor comes back, the lead replies and books. That's 47% of logged sales.
1,474 of 3,675 - 97%
of bookings are made by the AI alone
You only step in for the sales call.
2,656 of 2,737 - 63%
of bookings land within 24 hours
Counted from the lead's first message. The median is 9.6 hours.
2,900 of 4,632
Bookings saved by Setor from 11 Sep to 1 Nov 2026, read on 2 Nov 2026. Follow-ups counted from 25 Sep, booking author from 13 Oct. Working hours are Mon-Fri 9:00-17:00 Polish time. Clients log the amounts, so they are a floor. A sale counts at the moment its call was booked.
What a conversation to the calendar looks like
new followerSetor is replyingBased on a real conversation, details changedhey, can I ask you something? 🙂
sure!
- 1
would you prefer a free training plan or a nutrition plan? we send one to everyone 😊
nutrition please ♥️
here you go 🔥 by the way, how many pounds do you want to lose?
losing 18 lbs would make me really happy
- 2
was there a moment when you felt: ok, time to do something about it?
summer vacation. i was embarrassed in a swimsuit, gained it after moving to a desk job
have you tried anything to get it moving yet?
diet and treadmill twice, gave up after 3 weeks both times
- 3
i noticed a few things that could really help. i'd like to invite you to a free call, 30 min, no strings. does tuesday 6pm or thursday 7:30pm work?
tuesday
booked 🙂 see you then!
Work out what you could make
One measured account: 10.1%
Our largest client: about 14% of calls held
Average sale in fitness: about $500
$1,500 revenue a month. 20 booked calls. 3 sales. sales pay for the plan: 1
This is an estimate based on your numbers, not a promise.Average of about $500: 472 sales on 9 accounts logging amounts, at 3.7 PLN to 1 USD.
Ultra: $1,000/mo excl. tax, 10,000 AI tokens, 1:1 calls, a dedicated success manager.
See pricingThe best DM Hero alternatives in 2026
Depends on what you're after: sending links for less, or making money from conversations.
| Tool | What it is | Who it's for | Price from |
|---|---|---|---|
| 1Setor | AI Setter, full sales system and a team that takes you to results | Anyone selling through calls or DMs who wants to make money from conversations | $499 excl. tax, about 4,500 AI messages. From about $0.056 per message (on Ultra plan) |
| 2SetSmart | AI setter for DMs | A setter at a low entry price, full AI from the $97 plan | $25 for 250 AI messages, $97 for 1,000[4] |
| 3Appointwise | AI setter for agencies, coaches and consultants, channels through GoHighLevel | Teams working on GoHighLevel | $297[5] |
| 4Mochi | Shared Instagram sales inbox, AI Setter on the $497 plan | Teams of human setters | $149[6] |
| 5GoHighLevel | CRM for agencies, AI as a paid add-on | Agencies running many client accounts | $97[7] |
| 6Inrō | Instagram automation with an AI agent | Instagram-only accounts on a small budget | Free, Pro €12.99[8] |
| 7LinkDM | Comment to DM on Instagram | Sending links from comments for free | Free, Pro $19[9] |
| 8CreatorFlow | Comment to DM on Instagram | Creators at a flat price | Free, $12 billed yearly[10] |
| 9InstantDM | DM automation at a flat price | The lowest flat price with no contact tiers | $9.99 billed yearly[11] |
| 10Chatfuel | Bots across many channels, AI on credits | Flow builders who need more channels | $18 billed yearly[12] |
| 11respond.io | Shared inbox for teams across many channels | Support and sales teams with many agents | $79[13] |
| 12ManyChat | DM automation with flows and AI in beta | Lead magnets and links from comments | $14, with AI from $29[14] |
Prices from each vendor's own page, read on 1 and 2 Nov 2026, in their billing currency. Sources at the bottom of the page.
Moving takes one consultation
Pick a plan
Monthly billing, cancel anytime.
Onboarding consultation
We connect your Instagram and calendar. Setor reads your past conversations and writes a first script from them. Before you switch it on, you turn off DM Hero's setter, so two tools don't answer the same DM.
Go live
Usually live in a few hours. We read the first chats together and improve the instructions.
DM Hero alternatives: common questions
Everything you need to know about Setor AI, onboarding, and how your AI Setter works day to day.
If you want to answer the people who already write to you and book the call inside the DM, Setor. If you want to send first messages to a prospect list, DM Hero is built for that and Setor isn't.
DM Hero is an outbound platform: you import a list, a Chrome extension sends the first messages and follow-ups from your account, and an AI setter answers the replies. Setor is an AI Setter for the DMs of people who write to you, with its own comment, story and DM automations, a sales dashboard and a team that sells on Instagram.
Yes, on Starter, Growth and Pro. It qualifies, handles objections and sends your booking, offer or checkout link. It has Off, Suggest and Auto modes, hands threads to you when your criteria are met and can test setter variants. The $299 Outbound plan lists AI-written openers but no AI Setter.
Its AI setter sends your booking link and the lead picks the time. With Calendly connected on a plan with webhooks, a booking marks the lead as converted and stops the setter. Setor's Setter checks free slots and books inside the DM, and works with Calendly, GoHighLevel, Cal.com and iClosed.
DM Hero with the AI Setter is $199 (1,000 AI replies), $349 (2,000) or $499 (5,000) a month excl. VAT, which is about $0.20, $0.17 and $0.10 per AI reply, and one reply can be several messages. Setor Growth is $499 a month excl. tax for about 4,500 messages, about $0.11 each, and Ultra is $1,000 for about 18,000, about $0.056 each. You pay for sales, not for sending messages.
Yes, 7 days on every plan except Multi-client, with a card entered at checkout and nothing charged during the trial. Setor has no free plan or trial: you pick a plan and start right away, and billing is monthly.
No. Setor doesn't import prospect lists or run campaigns to them. It works with people who write to you, comment, reply to a story or come from an ad. If a list is what you need, DM Hero is built for it.
Yes. The Setter takes the conversation all the way to the close. It has already sold both low-ticket and high-ticket offers, with only the confirmation left for the call.
Yes. On calls we sit down with you on show-up rate, ads, closers, objections and your offer. For one online personal trainer, show-up rate went from 40% to 72% in 3 months. Every plan has an onboarding consultation and chat, and Ultra adds unlimited 1:1 calls, mentoring and a success manager on WhatsApp.
40% of Instagram bookings come after the lead replied to a Setor follow-up, and those bookings bring 47% of logged sales. Counted on 3,675 bookings from 45 accounts, from 25 Sep to 1 Nov 2026.
Just reply to the lead on Instagram. Setor detects your reply and turns the AI off for that person, so you don't need to open the dashboard. You can change this in settings.
Growth has 2,500 AI tokens a month and Ultra 10,000. One token is one AI request, on average about 1.8 messages sent by the Setter, so that is about 4,500 messages on Growth and about 18,000 on Ultra. On the Ultra plan that is about $0.056 per message.
Setor uses daily send limits, a gradual ramp for new accounts, an automatic pause when Instagram refuses a send, and a profile and welcome-message check before the AI is switched on. This lowers risk but guarantees nothing, because Instagram has the final say. If your account gets restricted, we sit down with you and plan the way back.
Instagram and Messenger, where our clients sell.
Still have questions?
Our team is here to help.
Sources and method
We read DM Hero's home page, pricing and blog on 2 Nov 2026, and the other tools' pages on 1 and 2 Nov 2026, and wrote down what they say. A cross in the table means it isn't on the pages we read. We didn't test a live DM Hero account. Numbers about Setor come from our dashboard, our code repository and our conversations with clients.
- [1]DM Hero home page with pricing and FAQdmhero.aiRead: 2 Nov 2026
- [2]DM Hero pricing: trial, VAT and limitsdmhero.ai/pricingRead: 2 Nov 2026
- [3]DM Hero blog: What is an AI setter?dmhero.ai/blog/what-is-an-ai-setter-instagramRead: 2 Nov 2026
- [4]SetSmart pricingsetsmart.io/pricingRead: 2 Nov 2026
- [5]Appointwise pricingappointwise.ioRead: 1 Nov 2026
- [6]Mochi pricingthemochi.appRead: 1 Nov 2026
- [7]HighLevel pricinggohighlevel.com/pricingRead: 2 Nov 2026
- [8]Inrō pricinginro.social/pricingRead: 2 Nov 2026
- [9]LinkDM pricinglinkdm.com/pricingRead: 2 Nov 2026
- [10]CreatorFlow pricingcreatorflow.so/pricingRead: 2 Nov 2026
- [11]InstantDM pricinginstantdm.com/pricingRead: 2 Nov 2026
- [12]Chatfuel pricingchatfuel.com/pricingRead: 2 Nov 2026
- [13]respond.io pricingrespond.io/pricingRead: 2 Nov 2026
- [14]ManyChat pricing and full plan tablemanychat.com/pricingRead: 1 Nov 2026
Changes
- 2 Nov 2026Page published.
DM Hero and the other names on this page are trademarks of their owners. Setor AI is not affiliated with or endorsed by them. Something out of date? Tell us through the details on our company page and we will correct it.