Kommo puts every chat in a CRM,
Setor turns your DMs into booked calls.
Kommo is an AI CRM priced per user, with a six-month minimum. Setor is a full AI Setter that runs your 
Instagram and 
Messenger DMs through to a booked sales call, on a flat monthly plan. See the comparison.
What is the difference between Setor and Kommo?
Kommo is a CRM with chat channels and an AI agent, sold per user. Setor is an AI Setter for DM sales on a flat monthly plan: the AI alone makes 97% of bookings, and every sale shows its value, closer and source.
- $430k+in sales logged in the dashboard
- $190k+of that in October 2026 alone
- 584sales with a value in the dashboard
- 4.8from 16 customer reviews
Read from the Setor dashboard on 2 Nov 2026, converted from PLN. Clients log the amounts, so this is a floor.
From the first message to the sale.
9 things you won't find in Kommo's plans
Everything here exists to do one thing: turn your DMs into money.
Question Mode
The Setter doesn't guess. It asks you, replies to the lead and remembers lasting facts, so you only explain once.
Learns from your past conversations
Setor reads your existing Instagram conversations and writes a first script with your offer and your style.
Import automations from ManyChat
Setor rebuilds your automations from your conversation history and saves them as drafts in your voice. You publish them once the originals are off.
Profile analysis
A scan of your whole profile, a 0-100 score and a concrete fix for each element. After each change you see how visit to follow moved.
Content publishing
Plan posts, Reels and Stories up to 180 days ahead. Setor works out the best time from when people reply and book.
Connector for Claude and ChatGPT
Your own AI reads your Setor results and, if you allow it, changes scripts, tests and automations. 53 tools.
- Ultra
Mentoring calls
We work with you on show-up rate, content, goals and your clients' top problems.
- Ultra
Unlimited 1:1 calls
Talk to people who sell on Instagram whenever you need to.
- Ultra
Success manager on WhatsApp
Your own person at Setor, one message away.
We checked Kommo's pricing, product pages and help center on 2 Nov 2026.[1]
You're not buying a tool. You're joining a team that sells on Instagram.
Maciej Rak
CEO and co-founderSold over 800 high-ticket programs through Instagram, from content and ads to DMs and calls. Over 6M PLN generated on his own offers.
Alex Godlewski
CTO and co-founderLeads product and technology. Over 10 years of coding experience, Top Rated Plus on Upwork, host of the Behind The Offer podcast.
Igor Klimkowski
OnboardingStarted at Setor as a DM setter, then managed the accounts of our largest clients. Today he sets Setor up for you.
Show-up rate from 40% to 72% in 3 months
This is what happens on our calls: we look at your numbers and fix what's costing you money.
- 40%August, where we startedOnly 40% of confirmed calls were actually held.
- 59%A call right after bookingOn our calls we set up a short closer call after booking and case studies in the DMs.
- 72%Videos and no-show automationFollow-ups with videos before the call, and people who miss get asked for a new slot. Three weeks in a row above 71%.
At this client's request we built booking inside the conversation in 13 days and a random split across closers' calendars in 31 days, then compared calendars on the numbers. On calls we work on your content, your goals and your clients' top three problems.
One client's account, no control group. 40% is the client's figure from our call on 4 Aug 2026. 59% and 72% come from the dashboard, 636 calls from 14 Sep to 2 Nov 2026: calls held out of calls held plus calls the lead missed. The client logs attendance.
What we work on in those calls
- Show-upA call within 5 minutes of booking, material to go through first, reminders and short ads only to people already booked.
- Ads2-3 new creatives a week. The weakest go off on 7-day cost per follower.
- ClosersWe measure cash per call, because close rate is easy to inflate with cheap sales.
- ObjectionsWe pull the top 3 objections from call transcripts and turn them into pre-call content.
- Offer and paymentsWe look for a niche that can pay, and set up installments when sales slip away over price.
- The Setter's scriptIgor writes it from your materials and checks it in the test chat before any lead sees it.
On every plan
- Onboarding consultation
- Chat support with quick replies
- WhatsApp community and a course
- We read the first conversations together and improve the instructions
On Ultra
- Unlimited 1:1 calls
- Mentoring calls
- Dedicated success manager on WhatsApp
- Premium community and the full course
We get better every week
Clients tell us what's not working, and we fix it. You pay for a product that looks different every month.
- 2,325improvements in the last 12 months
- 1,100improvements in the last 60 days
- 128improvements a week, average of 60 days
- 191improvements in the record week
From a client's request to the change
More varied follow-ups
9 minutesDifferent behaviour towards old contacts
43 minutesA mode with only the welcome message
2 hoursBooking inside the conversation instead of a link
13 daysRandom split across closers' calendars
31 daysCall status from the CRM back in Setor
33 days
Counted from the Setor code repository, commits without merges, read on 2 Nov 2026.
Setor vs Kommo: Kommo sells seats, Setor books calls.
The rows from our pricing table. Everything in the Setor column is on every plan, the Ultra group on Ultra.
| What you get in each tool | Kommo | Setor |
|---|---|---|
| Making money | ||
| Client sales shown in numbers | Percentages and quotes in case studies[2][5] | $430k+ from the dashboard, 584 sales |
| Books calls in your calendar | AI booking agent on Pro, in Kommo's calendar[1][4][7] | |
| Value, closer, source and recording link on every sale | ||
| Sales dashboard | Customizable dashboard[1] | |
| Advanced ads attribution | Pro plan[1] | |
| Show rate and close rate per closer | ||
| Objections and drop-off points from conversations | AI analyst on Pro, over CRM data[1] | |
| AI Setter | ||
| AI Setter | AI agent, from Advanced[3][6] | |
| Always the latest AI model | ||
| GPT-6 in AI replies | ||
| Instagram AI Setter | [5] | |
| Messenger AI Setter | [1] | |
| Multi-language support | [6] | |
| Voice, image and video replies | ||
| Understands voice, images and videos | Voice notes on Pro[1][6] | |
| Question Mode | ||
| Learning from your past conversations | ||
| Learning from your website | Knowledge sources you upload[6] | |
| Full AI Mode | [3] | |
| Advanced qualification | [6] | |
| Automatic follow-ups | [3] | |
| No-show call recovery | ||
| A/B setter tests | ||
| Ignore friends | ||
| Blacklist | ||
| Human takeover: just reply on Instagram | Transfer to a team member[6][8] | |
| Unified Inbox | [2] | |
| Unlimited team members | Paid per user[1] | |
| Custom access for team members | [1] | |
| Automations and campaigns | ||
| Welcome messages | Follow to DM, from Advanced[1] | |
| A/B welcome messages | ||
| Comment to DM automations | From Advanced[1][5] | |
| Story automations | From Advanced[1][8] | |
| Meta Ads automations | Lead form ads become chats[1] | |
| Importing automations from other tools | ||
| Custom campaigns | Broadcasts, from Advanced[1] | |
| Lead research | ||
| Partnership messages (up to 250 a day) | ||
| Publishing posts, Reels and Stories | ||
| Analytics and data | ||
| Advanced analytics | Dashboard, win-loss analysis, reports[1] | |
| Ads and funnels analytics | UTM and chat source tracking[1] | |
| Conversion API | Pro plan[1] | |
| Profile analysis | ||
| Growth analysis | ||
| Ask Setor AI | AI analyst on Pro[1][9] | |
| Claude and ChatGPT connector | ||
| Support and learning | ||
| Onboarding consultation | Experts you can hire[1] | |
| Chat support with quick replies | Phone, email and chat[1] | |
| Basic course on getting the most success | ||
| Basic WhatsApp community | ||
| People who take you to results (Ultra) | ||
| Mentoring calls | ||
| Dedicated unlimited 1:1 calls | ||
| Dedicated customer success manager | Account manager on Enterprise only[1] | |
| Dedicated WhatsApp support | ||
| Premium WhatsApp community access | ||
| Advanced full course | ||
| Price | ||
| Price | Per user: $25, $35 or $45 a month on a 6-month term[1] | From $499 excl. tax |
| AI messages on the plan | 750, 1,250 or 2,250 AI credits per user; a reply uses about 15[1][9] | About 4,500 on Growth, about 18,000 on Ultra |
| Billing | Per user, billed for 6, 9, 12 or 24 months[1] | Flat monthly plan |
A cross means it isn't in Kommo's pricing, product pages or help center articles we read on 2 Nov 2026. Prices are Kommo's USD list prices for the 6-month term, and longer terms cost less a month. The 15 credits per reply is the figure from Kommo's own blog.[1]
Why Setor and not Kommo
No monthly plan
Kommo doesn't sell monthly billing: the minimum subscription is 6 months, paid per user, at $25, $35 or $45 a month on the 6-month term. Setor is a flat monthly plan you can cancel any time.[1]
What clients sold with Setor
Stories by niche, verified numbers from the Setor dashboard, best 30 days.
Online personal trainer: belly fat loss and muscle without a strict diet
See the story
Online mentor for experts and coaches: a personal brand that earns
See the story
Online personal trainer for busy people aged 30-55: weight loss without a strict diet
See the story
Online trading mentor: strategies for beginner investors
See the story
Online personal trainer for women: weight loss without the yo-yo effect
See the storyWhere this money comes from
Counted across the bookings of all Setor accounts, not one client.
- 70%
of calls get booked outside working hours
Evenings, nights and weekends. Those calls brought 65% of logged sales.
4,769 of 6,813 - 40%
of Instagram bookings come after a follow-up
The lead goes quiet, Setor comes back, the lead replies and books. That's 47% of logged sales.
1,474 of 3,675 - 97%
of bookings are made by the AI alone
You only step in for the sales call.
2,656 of 2,737 - 63%
of bookings land within 24 hours
Counted from the lead's first message. The median is 9.6 hours.
2,900 of 4,632
Bookings saved by Setor from 11 Sep to 1 Nov 2026, read on 2 Nov 2026. Follow-ups counted from 25 Sep, booking author from 13 Oct. Working hours are Mon-Fri 9:00-17:00 Polish time. Clients log the amounts, so they are a floor. A sale counts at the moment its call was booked.
What a conversation to the calendar looks like
new followerSetor is replyingBased on a real conversation, details changedhey, can I ask you something? 🙂
sure!
- 1
would you prefer a free training plan or a nutrition plan? we send one to everyone 😊
nutrition please ♥️
here you go 🔥 by the way, how many pounds do you want to lose?
losing 18 lbs would make me really happy
- 2
was there a moment when you felt: ok, time to do something about it?
summer vacation. i was embarrassed in a swimsuit, gained it after moving to a desk job
have you tried anything to get it moving yet?
diet and treadmill twice, gave up after 3 weeks both times
- 3
i noticed a few things that could really help. i'd like to invite you to a free call, 30 min, no strings. does tuesday 6pm or thursday 7:30pm work?
tuesday
booked 🙂 see you then!
Work out what you could make
One measured account: 10.1%
Our largest client: about 14% of calls held
Average sale in fitness: about $500
$1,500 revenue a month. 20 booked calls. 3 sales. sales pay for the plan: 1
This is an estimate based on your numbers, not a promise.Average of about $500: 472 sales on 9 accounts logging amounts, at 3.7 PLN to 1 USD.
Ultra: $1,000/mo excl. tax, 10,000 AI tokens, 1:1 calls, a dedicated success manager.
See pricingThe best Kommo alternatives in 2026
Depends on what you're after: sending links for less, or making money from conversations.
| Tool | What it is | Who it's for | Price from |
|---|---|---|---|
| 1Setor | AI Setter, full sales system and a team that takes you to results | Anyone selling through calls or DMs who wants to make money from conversations | $499 excl. tax, about 4,500 AI messages. From about $0.056 per message (on Ultra plan) |
| 2SetSmart | AI setter for DMs | A setter at a low entry price, full AI from the $97 plan | $25 for 250 AI messages, $97 for 1,000[12] |
| 3Appointwise | AI setter for agencies, coaches and consultants, channels through GoHighLevel | Teams working on GoHighLevel | $297[13] |
| 4Mochi | Shared Instagram sales inbox, AI Setter on the $497 plan | Teams of human setters | $149[14] |
| 5GoHighLevel | CRM for agencies, AI as a paid add-on | Agencies running many client accounts | $97[15] |
| 6Inrō | Instagram automation with an AI agent | Instagram-only accounts on a small budget | Free, Pro €12.99[16] |
| 7LinkDM | Comment to DM on Instagram | Sending links from comments for free | Free, Pro $19[17] |
| 8CreatorFlow | Comment to DM on Instagram | Creators at a flat price | Free, $12 billed yearly[18] |
| 9InstantDM | DM automation at a flat price | The lowest flat price with no contact tiers | $9.99 billed yearly[19] |
| 10Chatfuel | Bots across many channels, AI on credits | Flow builders who need more channels | $18 billed yearly[20] |
| 11respond.io | Shared inbox for teams across many channels | Support and sales teams with many agents | $79[21] |
| 12ManyChat | DM automation with flows and AI in beta | Lead magnets and links from comments | $14, with AI from $29[22] |
Prices from each vendor's own page, read on 1 and 2 Nov 2026, in their billing currency. Sources at the bottom of the page.
Moving takes one consultation
Pick a plan
Monthly billing, cancel anytime.
Onboarding consultation
We connect your Instagram and calendar. Setor reads your past conversations, writes a first script and rebuilds your Kommo automations as drafts. Before you publish them, you switch off the originals, so two tools don't answer the same DM.
Go live
Usually live in a few hours. We read the first chats together and improve the instructions.
Kommo alternatives: common questions
Everything you need to know about Setor AI, onboarding, and how your AI Setter works day to day.
If you sell through Instagram and Messenger DMs, Setor. It answers, qualifies, books the call inside the DM and shows the value, closer and source on every sale, with the AI Setter on every plan. If you need one CRM for WhatsApp, TikTok, email and a team of reps, Kommo is built for that.
Kommo is a CRM with an omnichannel inbox, pipelines, salesbots and an AI agent, priced per user. Setor is an AI Setter that runs the sales conversation itself and books the call, with a sales dashboard and a team that sells on Instagram.
Yes. Its AI agent replies from the knowledge sources you upload, qualifies leads, switches language and hands the chat to a team member. It starts on Advanced, and voice notes and appointment booking need Pro. It runs on credits: 1,250 per user a month on Advanced and 2,250 on Pro, and a reply uses about 15.
Yes, on Pro. The AI booking agent finds free times, books, reschedules and cancels in the conversation, in Kommo's calendar or a Google Calendar appointment schedule. Setor's Setter checks free slots and books inside the DM, and works with Calendly, GoHighLevel, Cal.com and iClosed.
Kommo is $25, $35 or $45 per user a month on the 6-month term, billed for at least 6 months, in USD. The AI agent starts at $35 and booking at $45 per user. Setor Growth is $499 a month excl. tax, billed monthly, and includes the AI Setter, the sales dashboard and an onboarding consultation. You pay for sales, not for sending messages.
Yes, 14 days with all features and no credit card. Setor has no free plan or trial: you pick a plan and start right away, and billing is monthly.
Kommo connects WhatsApp, TikTok, Instagram, Facebook Messenger, Telegram and email in one inbox. Setor works on Instagram and Messenger only. You can keep Kommo for WhatsApp, TikTok and your team's CRM, and on Instagram let one tool run the DMs. Setor can rebuild your comment, keyword and story-reply automations from your conversation history as switched-off drafts.
Yes. The Setter takes the conversation all the way to the close. It has already sold both low-ticket and high-ticket offers, with only the confirmation left for the call.
Yes. On calls we sit down with you on show-up rate, ads, closers, objections and your offer. For one online personal trainer, show-up rate went from 40% to 72% in 3 months. Every plan has an onboarding consultation and chat, and Ultra adds unlimited 1:1 calls, mentoring and a success manager on WhatsApp.
40% of Instagram bookings come after the lead replied to a Setor follow-up, and those bookings bring 47% of logged sales. Counted on 3,675 bookings from 45 accounts, from 25 Sep to 1 Nov 2026.
Just reply to the lead on Instagram. Setor detects your reply and turns the AI off for that person, so you don't need to open the dashboard. You can change this in settings.
Growth has 2,500 AI tokens a month and Ultra 10,000. One token is one AI request, on average about 1.8 messages sent by the Setter, so that is about 4,500 messages on Growth and about 18,000 on Ultra. On the Ultra plan that is about $0.056 per message.
Setor uses daily send limits, a gradual ramp for new accounts, an automatic pause when Instagram refuses a send, and a profile and welcome-message check before the AI is switched on. This lowers risk but guarantees nothing, because Instagram has the final say. If your account gets restricted, we sit down with you and plan the way back.
Instagram and Messenger, where our clients sell.
Still have questions?
Our team is here to help.
Sources and method
We read Kommo's pages and help center on 2 Nov 2026, and the other tools' pages on 1 and 2 Nov 2026, and wrote down what they say. A cross in the table means it isn't in what we read. We didn't test a live Kommo account. Numbers about Setor come from our dashboard, our code repository and our conversations with clients.
- [1]Kommo pricing and plan tablekommo.com/pricingRead: 2 Nov 2026
- [2]Kommo home pagekommo.comRead: 2 Nov 2026
- [3]Kommo: AI agentkommo.com/ai/ai-agentRead: 2 Nov 2026
- [4]Kommo: AI booking agentkommo.com/ai/ai-booking-agentRead: 2 Nov 2026
- [5]Kommo: Instagram CRMkommo.com/instagramRead: 2 Nov 2026
- [6]Kommo help: AI agent overview, updated 14 Aug 2026kommo.com/support/crm/kommo-ai-agentRead: 2 Nov 2026
- [7]Kommo help: automate bookings with the AI agent, updated 20 Oct 2026support.kommo.com/docs/ai-agent-bookingsRead: 2 Nov 2026
- [8]Kommo help: Instagram integrationsupport.kommo.com/docs/instagram-overviewRead: 2 Nov 2026
- [9]Kommo blog: AI pricing, credits and featureskommo.com/blog/kommo-ai-pricingRead: 2 Nov 2026
- [10]Kommo help: plan limits, in force from 1 Jun 2026support.kommo.com/docs/plans-limitsRead: 2 Nov 2026
- [11]Kommo help: Google Calendar with the AI agentsupport.kommo.com/docs/google-calendar-ai-agentRead: 2 Nov 2026
- [12]SetSmart pricingsetsmart.io/pricingRead: 2 Nov 2026
- [13]Appointwise pricingappointwise.ioRead: 1 Nov 2026
- [14]Mochi pricingthemochi.appRead: 1 Nov 2026
- [15]HighLevel pricinggohighlevel.com/pricingRead: 2 Nov 2026
- [16]Inrō pricinginro.social/pricingRead: 2 Nov 2026
- [17]LinkDM pricinglinkdm.com/pricingRead: 2 Nov 2026
- [18]CreatorFlow pricingcreatorflow.so/pricingRead: 2 Nov 2026
- [19]InstantDM pricinginstantdm.com/pricingRead: 2 Nov 2026
- [20]Chatfuel pricingchatfuel.com/pricingRead: 2 Nov 2026
- [21]respond.io pricingrespond.io/pricingRead: 2 Nov 2026
- [22]ManyChat pricing and full plan tablemanychat.com/pricingRead: 1 Nov 2026
Changes
- 2 Nov 2026Page published.
Kommo and the other names on this page are trademarks of their owners. Setor AI is not affiliated with or endorsed by them. Something out of date? Tell us through the details on our company page and we will correct it.